UGC Roster founder Gabriele Muratori, 19, explains why the brands growing fastest on his 200+ brand marketplace are shifting from single influencer bets to high-volume, testable creator content fed into paid ads.
Guy Raz Newsletter – August 27, 2026
Over the past 20 years, Talenti has changed from a small, independent brand to a piece of a corporate conglomerate. Has that affected its quality?
As backlash grows to AI-generated food photos and flyers, some restaurants are leaning into a distinctly handmade approach
To me, a restaurant that employs AI art is capitulating to the culture of slop, akin to reheating premade food from Sysco. It’s impossible to square with a value system that cares about craft and integrity.
Consumers are closing ranks to stop the internet ruining everything.
How shopping became a game of snagging mediocre, limited-run products
Generally speaking, a drop is just a slightly different way of releasing products.
and to prioritize avoiding loss over gaining rewards
In some scenarios, brands can increase consumer interest and positive attitudes by embracing insults directed at them.
The researchers found that reappropriation backfires when the insult comes from a vulnerable person
Reappropriation also fails when the criticism seems justified
They’re no longer terrible—in fact, they’re often the draw.
New research shows when to mention a direct competitor in your marketing—and when to avoid it.
We found that referencing a rival competitor in marketing messages generates significantly more consumer engagement—and purchase intentions—than mentioning any other competitor.
How to balance modern and classic brand design - Fast Company
Our US editor-at-large dissects the emotional potency of heritage branding and how companies try (and sometimes fail) to capitalise on it.
Berner, the San Francisco rapper, has built a legal-weed empire out of his black-market past — and blurred the lines between the two.
The sign has become inescapable in the world of branding.
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Did Tom Cruise really dance in his underwear and a pair of Ray-Bans in “Risky Business”? If you answered “yes,” you might be suffering from the Mandela Effect.
A professional explains why brand names have gotten weirder.
A new set of top-level domain extensions — .food, .sport, and more — pose challenges for brands.
Finding the right mix of keywords is as much science as it is good common sense. When it comes to your brand, there are typo and URL derivation techniques
A lesson from the Australian classic rockers explains why the pop star's newest album, which hasn't generated glowing reviews or massive radio hits, still had an explosive opening sales week.
Luxury brands should use their digital channels to support and enhance their high-quality customer experiences. This requires providing product details that spark interest, balancing visual design with other priorities, and avoiding interruptions that risk cheapening the brand.
As entrepreneurs, Diane Engelman, PhD, and JB Allyn, MBA, have been perfecting a methodology over the past 12 years that is burgeoning in…
It's been long known in the industry that brand term keywords garner a much higher click-through-rate. As a result, marketers often start by bidding on their own brand terms.
NameJet.com is the largest Domain Name Auction marketplace. Buy Domains even if they are already registered or Sell Domains Names by listing them in our daily marketplace.
TrackChip.com is no longer for sale on BrandBucket.
To find the perfect brand, leave no word unturned.
Find the latest Design news from Fast company. See related business and technology articles, photos, slideshows and videos.
The long read: Selling cheap fakes of a successful product makes horribly good business sense. Is there any way to stop it?
Heinz has been linked to the number 57 for more than a century. The company’s “57 varieties” slogan was a key part of its early strategy to attract consumers. It’s still featured on Heinz ketchup bottles today and is central to the brand’s identity.
Pauline Brown, former chairman of North America for the luxury goods company LVMH, argues that in additional to traditional and emotional intelligence, great leaders also need to develop what she calls aesthetic intelligence. This means knowing what good taste is and thinking…
Want to improve your product's positioning but not sure where to start? This article is going to give you everything you need to get started including what positioning is, why it matters, and how to improve it.
Welcome to the wild world of product displacement, in which no brand is safe from "hatejacking" and other threats.
Reputation is old. Personal brands are new. It is useful to know that they are not the same thing.
In today's consumer-centric world, packaging designs hold a very important place! A unique and attractive packaging design is what captures the interest and attention of your consumer. It pulls the consumer towards the product and even drives them to purchase it. Hence…
Finding a brand name can be a painful process but these eight rules, based on brand naming examples, cover everything to get it right.
How King Arthur Flour found itself in the unlikely crosshairs of a pandemic
They paid $35 million to then lose $20m in sales
Does your website have a mascot that the audience isn’t responding well to or that outright hates it? Or maybe your new client has brought along a mascot that you’re unsure about? If a mascot’s design or messaging isn’t on point with an audience, there’s no sense in keeping it…
177K subscribers in the ProductManagement community. Product Management
by Gilles Raymond
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Let’s take some pressure off logos—they really don’t need to work so hard. Here’s what drives your brand instead.
Consumers want to connect with a brand.
A change starts with a story.
Economists explore the complex forces that shape what ends up in your shopping cart and how that might change in the online marketplace
We explain how we came to spend $20,000 on this domain, and the incredible business opportunities that exist, waiting for someone to bring them to life.
The original brandable name marketplace with over 100,000 expert-curated business names to choose from. Get the matching .com and a logo, and free branding advice from our team.