Competitive Battlecard Benchmark Tool
Download this free Competitive Battlecard Benchmark tool to see how your organization's competitive battlecards stack up against industry best practices.
positioning
What is the Blemishing Effect? Why Imperfections Aren’t Always Bad
What is the Blemishing Effect? This psychological principle says that when we show a little negative information alongside the positive, we can make something seem more attractive. Lots of brands use this effect to make themselves more lovable. Just take Pringles who’s 2023…
Steve Blank A New Way to Look at Competitors
Every startup I see invariably puts up a competitive analysis slide that plots performance on a X/Y graph with their company in the top right. The slide is a holdover from when existing companies l…
Obviously Awesome: a product positioning exercise | HackerNoon
Scroll down for a template — but I recommend you read the post before you try to use it.
http://webdesignfromscratch.com/digital-strategy/pure-gold-positioning-questionnaire
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Th
After more than a decade of running B2B growth teams at PayPal and investing at 500 Startups, Matt Lerner now spends his days helping early-stage startups with growth. He's seen firsthand how changes in a handful of words can yield jaw-dropping differences in conversion — and…
A Quickstart Guide to Positioning - April Dunford
Want to improve your product's positioning but not sure where to start? This article is going to give you everything you need to get started including what positioning is, why it matters, and how to improve it.