UGC Roster founder Gabriele Muratori, 19, explains why the brands growing fastest on his 200+ brand marketplace are shifting from single influencer bets to high-volume, testable creator content fed into paid ads.
Creators seem ascendant, but don’t kid yourself: Brands and AI have the power. How new metrics and marketplaces are defining a creator economy optimized for marketers and machines.
How a home shopping channel became the soundtrack to a friendship.
QVC’s innovation, as well as its biggest challenge, was to make its advertisements seem less like corporate directives and more like recommendations from friends or peers.
Today’s Instagram influencers talk about how and when they use certain products in the same relatable way
How influencers get away with anything
What if every viral song, movie, meme, influencer, and celebrity drama in recent memory was the result of a stealth marketing campaign?
Behind every influencer is an army of the influenced, many adrift in debt and mass-produced clutter. These are the stories of credit card debt and piles of mass-produced clutter.
As consumer confidence plunges, cracks are showing: TikTok and Instagram users are pushing back against influencers in the comments.
Shabnam Xai is making waves as Pakistan's first ultra-realistic AI influencer. She made her Instagram debut on July 16, 2024,
In 2020, a young woman who asked to be called Anna decided to buy some hair supplements that she learned about from a social media influencer. The influencer, Danielle Bernstein, regularly posts about clothing and beauty on Instagram, and had claimed that the supplements…
As part of a promotional campaign, the beauty brand Tarte flew 30 social media influencers on a private jet to paradise. Many observers were not amused.
Chinese livestream agencies promise influencers fame and money, but end up trapping them in multi-year contracts.
The Pink Stuff, a home cleaning paste, went from total obscurity to viral sensation — and Walmart staple — thanks to one “cleanfluencer” and her legion of fans.
How, exactly, should ecommerce marketers use influencers? Blog posts, social media, videos, other? We explain nine types of proven campaigns.
And influencers aren't influential.