Why do some ideas spread like wildfire, while others resist being seen — despite their importance? A new book by Nadia Asparouhova explores the emerging phenomenon of antimemetics. Published by the Dark Forest Collective.
What if every viral song, movie, meme, influencer, and celebrity drama in recent memory was the result of a stealth marketing campaign?
It only takes one hit song to etch your name in history.
The traditional playbook is insufficient.
ignoring fake news is rarely effective.
Fake news often resurfaces through screenshots, reposts, or alternative formats
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Word of mouth is powerful... but this follow-up question allows you to harness that power to supercharge your marketing. Use it wisely and carefully.
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Make your brand messages viral with the 6 STEPPS from Jonah Berger's Contagious, including 75 real-life marketing examples to learn from.
This is the first post in a three post series on user acquisition. The topic of this blog post may seem simplistic to those of you who have been in the trenches, working hard to grow visits and vis…
If your startup is building a consumer product, your product has to be viral. For consumer products, the average revenue per user tends to…
and choosing the right one for your product to grow
This is the second post in a three post series on user acquisition. In the first post in this series, we covered the basics of the five sources of traffic to a web-based product. This next post co…
B.J. Mendelson breaks down how Batman is a growth hacker, and what we can learn about the field from him.
We all know about the Paypal, Hotmail, and Airbnb growth hacks. Here are 28 new growth hack examples to help you market your web and mobile
How can I make my content go viral? I sat down with the viral marketing geniuses Marc and Angel to discuss content marketing and other key tips.
Yesterday RapGenius posted the following announcement on their Facebook page: As a contributor to various blogs and an endearing fan of RapGenius, I took
Guest How to get a two-sided marketplace startup like Airbnb, Exec, or eBay up and running -- the painless way.
This is an edited version of a recent online conversation I had with a team of bootstrappers about how to make their product attract early adopters.
An inside look at 19 tactics top marketplaces have used to solve the chicken-or-egg problem and kickstart growth.
Today, we’re sharing the newest social nfx we've identified—the 15th type of network effect: Tribal Network Effects.
When Megan Thee Stallion took off her bright orange mask and walked onstage to accept her Grammy on March 14, she fought back tears and thanked God, her mother, and her managers for helping her become the first female rapper to win the award for best new artist in two decades.
James Currier is making public the "8 Motivation Clusters" that cause people to share—to help Founders engineer virality into their products.
As much as marketers would like to control the narrative around their brands doing so is a fallacy.
This is an edited, updated version of an essay I wrote in 2008 when this now popular idea was embryonic and ragged. I recently rewrote it to convey the core ideas, minus out-of-date details. This revisited essay appears in Tim … Continue reading →
Adam Kucharski wrote The Rules of Contagion before Covid-19. He talks about misinformation, bank failures, and coming up with hypotheses during a crisis.
Kevin Kwok had a great essay the other day on Figma, and how its runaway success is based on hundreds of successful loops baked into its product and business model: Why Figma Wins | Kevin Kwok It g…
Canva are one of Australia's most successfull startups. In this case study we analyse how they use digital channels to attract and acquire new users
Some of the most successful companies and products have been predicated on the concept of network effects, where the network becomes more valuable to users as more people use it… if managed well. But you can’t manage what you can’t measure. So, what metrics should you look at to…
We’ve defined network effects — from what they are and aren’t to how to measure and manage them in practice — but network effects have still always been hotly debated: Where are they, are they real, are they enduring… and so on. So in this second video of our three-part…
Some of the most successful companies and products — from the phone era to the internet era — have all been predicated on the concept of network effects, where the network becomes more valuable to users as more people use it. But how do you tell network effects apart from scale…
Art has always had a strange relationship with copying.
Chris Dixon's blog.
To build word of mouth, try these strategies.
We gathered the most surprising anecdotes from seasoned founders about when things clicked into place.
Why do things go viral, and should we care?