We Do a Lot of Sneering at “Virtue Signaling.” It May Be Time to Rethink Our Approach.
Yes, it's good to do good things. It may be even more effective to tell people you're doing them.
reputation
Reddit marketing for SaaS: Insights from 117 brands
Analysis of SaaS brands reveals what actually works on Reddit and how AI search is reshaping visibility, discovery, and trust.
When Brands Wear an Insult as a Badge of Honor | MIT Sloan Management Review
In some scenarios, brands can increase consumer interest and positive attitudes by embracing insults directed at them.
The researchers found that reappropriation backfires when the insult comes from a vulnerable person
Reappropriation also fails when the criticism seems justified
How to Counter Fake News
The traditional playbook is insufficient.
ignoring fake news is rarely effective.
Fake news often resurfaces through screenshots, reposts, or alternative formats
A Mysterious Network of Revenge Experts Is Quietly Ruining People’s Lives. That’s Entirely the Point.
Nefarious Jobs can arrange everything from breakups to firings to mortifying public shaming. But the agency won’t do it for just anyone.
Status, class, and the crisis of expertise
By celebrating "common sense" over expert authority, populism performs a dramatic status inversion. It gifts uneducated voters the power of knowledge and deflates those who look down on them.
Meet One of the Most Prolific People on Yelp
What inspires someone to write more than 1,200 Yelp reviews in a year? For Robert Siu, it’s a labor of love.
The Value Of A Promise
When you hear a company like Substack or Canva make a promise, you may get pretty cynical that they’re going to keep it. Honestly, I get that.
streisand effect
Back in December, we wrote about Appin. We were not writing about the reports (of which there have been many) that the organization that started as a sort of cybersecurity training school, but morp…
The Dirty Secrets of a Smear Campaign
Rumors destroyed Hazim Nada’s company. Then hackers handed him terabytes of files exposing a covert campaign against him—and the culprit wasn’t a rival but an entire country.
The Michael Scott Theory of Social Class
Alex Danco's Newsletter, Season 3, Episode 2
The underground economy of company reviews is well and truly alive. And tod
Companies spend thousands of dollars to buy fake reviews and get bad ones removed.
How Can Platforms Deal with Toxic Content? Look to Wall Street
Social media has a content problem. It's not the content itself, although the list of toxic material is long. The problem is the sheer volume of content. Instead of trusting in self-regulation, the United States could use its regulation of Wall Street after 2008 as a roadmap for…
The Uncomfortable Truth About Why Buying Furniture Is So Miserable
Shopping for a simple couch or dresser is driving Americans mad. What does the future hold for one of North Carolina's most important industries?
Forbidden Stories - Keep stories alive
Forbidden Stories nomine Gaza Project Samer Abu Daqqa’s final reporting trip, amid the ruins of Khan Younis On December 15, 2023, journalist Samer Abu Daqqa was killed by an Israeli strike in Khan Younis. Through testimonies and an open-source investigation, we pieced together…
The Gravediggers: How Eliminalia, a Spanish reputation management firm, buries the truth - Forbidden Stories
Leaked documents reveal the inner world of Eliminalia, a Spanish reputation management company.
Locations product recommendations
Decentralized Reputation in OpenBazaar | by OpenBazaar | OB1 — Trade Free |
Decentralized reputation is one of the most sought after prizes in the cypherpunk community: to invent a censorship-resistant protocol to make and parse unforgeable trust relationships between…
Decentralized Reputation in OpenBazaar — Part 1
Decentralized reputation is one of the most sought after prizes in the cypherpunk community: to invent a censorship-resistant protocol to create and parse unforgeable trust relationships between…
The World of Black-Ops Reputation Management -- New York Magazine - Nymag
I watched online as a college classmate went from disgrace to redemption in months. That’s when I found myself deep in the world of black-ops reputation management.
The Power of Reference Customers | Silicon Valley Product Group
Our job in the product organization is to create products that can sustain a business. Make no mistake about it: everything depends on strong products. Without these strong products, our marketing programs require customer acquisition costs that are too high; our sales…
Saudi-backed LIV Golf shows how ‘sportswashing’ can backfire
Saudi-backed LIV Golf shows how 'sportswashing' can backfire.
16 Tools to Manage Your Reputation
Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.
The Dirty Work of Cleaning Online Reputations | The Walrus
For a fee, companies will tackle damaging search results. But is the new economy of digital makeovers making things worse?
Why overly kind and moral people can rub you up the wrong way
‘Do-gooders’ are often judged harshly. Why do we resent their acts of altruism or question their motives?
16 Tools to Manage Your Reputation
Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.
Your Brand Has Never Been Easier to Destroy
Welcome to the wild world of product displacement, in which no brand is safe from "hatejacking" and other threats.