We Do a Lot of Sneering at “Virtue Signaling.” It May Be Time to Rethink Our Approach.

Yes, it's good to do good things. It may be even more effective to tell people you're doing them.

Yes, it's good to do good things. It may be even more effective to tell people you're doing them.

Psychology Today reports: In a study conducted in Milan, Italy, and published in November 2025, the sight of a person dressed as Batman led to a nearly doubled rate of people giving up their seat to a pregnant woman. Over the course of 138 subway rides, researchers found that…

Why psychology explains politics better than politics explain psychology

Science suggests we are hardwired for altruism, but do we really need to be thinking of others all the time?
The lovely paradox of doing good in the world is that it does you good too.
Instead, he volunteered to take the place of a man randomly selected to be starved to death in retribution for another prisoner’s escape. After several weeks without food, he was still clinging to life and leading other prisoners in prayer. The impatient guards finished him off by lethal injection…
When you can see moral beauty in others, you will find goodness in yourself as well.

Effective altruism has gone mainstream. Where does that leave it?

‘Do-gooders’ are often judged harshly. Why do we resent their acts of altruism or question their motives?

When there is an opportunity to gain a positive reputation, individuals are more willing to sacrifice their immediate self-interest. Partner choice creates opportunities for competitive altruism, i.e. individuals compete to be regarded as more generous ...