Psychology Today reports: In a study conducted in Milan, Italy, and published in November 2025, the sight of a person dressed as Batman led to a nearly doubled rate of people giving up their seat to a pregnant woman. Over the course of 138 subway rides, researchers found that…
Learning about something in public, even if everyone already knows it, can change everything—especially when and how we decide to help.
Traditional compliance tools aren’t enough. Behavioral science can help.
The bystander effect is a psychosocial theory that explores how the presence of bystanders mitigates our willingness to help.
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The bystander effect refers to a phenomenon in which the greater the number of people there are present, the less likely people are to help a person in distress. Learn why it happens.