Gate-Keeping is Back, But Different
Consumers are closing ranks to stop the internet ruining everything.
friction-traction
The ‘Annoyance Economy’ Is More Than Just Annoying
A new estimate puts the cost of dealing with robocalls, hidden fees and customer service chatbots that can’t solve most problems at $165 billion.
Friction Science: Why Users Drop Off - UX Magazine
Most teams worry about small changes to UI when users stop using the product. But research shows that the real problem is psychological friction. This is when your brain has hidden mental interruptions that make you think, "Maybe later." This article looks at the four types of…
The Uses of Friction
Plus! Market-Making; Poaching and Equity Currency; China's Covid Economy; The Cost of AI; Friendshoring; Diff Jobs
Find The Fast Moving Water
We work with our NFX Guild on this mental model for greatness from day 1. Now, we are sharing it with the rest of the startup community.
How to design a referral program
Amazon’s Friction-Killing Tactics To Make Products More Seamless
Amazon director Kintan Brahmbhatt, who's helped develop and refine the product strategy behind the Alexa and Amazon Music, explains the ways in which friction can live in your product, throwing roadblocks in a user's path to becoming a customer. He explains how to uncover…
How a Preview Image Increased a Landing Page's Conversion Rate by 359% - Search Engine Watch
Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here’s how you can conduct your own test.
The Hierarchy of Engagement
The Fuel to Build an Enduring, Billion Dollar Business
Why Marketing Flywheels Work - SparkToro
The first few years of my career were awful. Drowning in debt, losing nine out of ten pitches for new business, failing to earn clients. It felt like
Jonah Berger’s 75 Examples Of Infectious Marketing
Make your brand messages viral with the 6 STEPPS from Jonah Berger's Contagious, including 75 real-life marketing examples to learn from.
User Acquisition: The Five Sources of Traffic
This is the first post in a three post series on user acquisition. The topic of this blog post may seem simplistic to those of you who have been in the trenches, working hard to grow visits and vis…
Traction PDF Summary - Gabriel Weinberg & Justin Mares | 12min Blog
Traction PDF Summary by Gabriel Weinberg & Justin Mares pinpoints how startups can climb the ladder at lightning speed and learn how to expand your company.
10-Steps to a Friction-Free App.
How to improve your product experience to eliminate confusion and frustration for your users.
Batman Is A Growth Hacker
B.J. Mendelson breaks down how Batman is a growth hacker, and what we can learn about the field from him.
How Paypal and Reddit faked their way to traction
When “faking it before making it” actually works
http://platformed.info/creative-platform-threadless-500px-dribbble-instagram/
Liquidity hacking: Solving the chicken-egg dilemma with marketplace startups
Guest How to get a two-sided marketplace startup like Airbnb, Exec, or eBay up and running -- the painless way.
Q: What Makes a Product Attract Early Adopters? - SKMurphy, Inc.
This is an edited version of a recent online conversation I had with a team of bootstrappers about how to make their product attract early adopters.
Two lessons on reducing sign-up friction
I learned the hard way how important a carefully designed sign-up process is. I saw a large percentage of interested people fail to sign up because of easily preventable flaws in the flow.
The Subtle Art of User Onboarding & Adoption
The “traditional” user onboarding flows and walkthroughs are dead. Learn about the next era of user onboarding and how to adapt to the changes in your org.
http://click.revue.email/mpss/c/2wA/ps1xAA/t.2qs/NbZpb5ZzRVqm63GSIG7YAg/h43
Don't Pay to Acquire Your First Users
Recently, a founder asked to chat with me about SEO. During our call, the founder - whose startup is backed by a top-tier VC - said to me “I assume that you acquired your first users through paid marketing.” Really? Is this an assumption nowadays? Since we’ve raised money
Friction – Stratechery by Ben Thompson
The Internet has removed friction: that means a whole new set of possibilities; it doesn’t mean they are all good.
Non-Obvious Signs of Early Startup Traction — And How to Spot Them
We gathered the most surprising anecdotes from seasoned founders about when things clicked into place.