The Next Gene-Editing Technology May Also Be the Oldest
Scientists have discovered a powerful gene-targeting system in viruses. Billions of years old, VIPR seems to predate CRISPR and may be even more powerful.
discovery
Gate-Keeping is Back, But Different
Consumers are closing ranks to stop the internet ruining everything.
Pinterest just crossed $1 billion in quarterly revenue. The bet that made it work was not social media. It was search.
Pinterest reported its first billion-dollar quarter last week. Revenue hit $1.008 billion in the first three months of 2026, up 18 per cent year on year, with monthly active users reaching 631 million for the tenth consecutive quarter of double-digit user growth. The stock…
Minimum Viable Product (MVP): Definition
MVPs are learning tools that test whether an idea is valuable to users.
From 500 Conversations to Product-Market Fit with Asad Tirmizi - Predictable Revenue
Many startups chase product-market fit as if it’s a moment of discovery. But for deep-tech founders, the journey is often much longer.
How to Design Antibodies
A step-by-step guide to making de novo binders.
Serval's Path to Product-Market Fit — Win Enterprise Buyers by Treating Them Like Consumers
Notes from an AI founder taking a swing at a hundred-billion-dollar incumbent.
The Psychology Gap: Why Teams Misinterpret User Behavior - UX Magazine
Your product isn't failing because of bad design. It's failing because your team is designing in clarity while your users are drowning in chaos. The gap between how you think users behave and how they actually feel their way through your product is quietly breaking every flow…
Turn Any Idea Into a Validated MVP
A step-by-step path to validate your idea fast by defining the problem, testing assumptions, prototyping the critical flow, and shaping a focused MVP you can learn from.
Is Your Startup Idea Any Good? Borrow These Validation Tactics from the Founders of Linear, Mercury and More
Founders share the unconventional ways they found conviction in their startup ideas.
How to Sell if Your User is not the Buyer
Example: Dev = user; CTO = buyer
0-$5M: How to Identify Your ICP — Lessons from Vanta, Clay, Retool
How do you spot the wrong customer before they burn your roadmap? First Round Partner Meka Asonye digs into how now-massively successful startups cracked the code.
The Origins of Adjuvants
More than a century after the invention of vaccines, a veterinarian stumbled across a technique to boost their efficacy in an unlikely way — by observing wounded horses.
Four Keys to Effective Horizon Scanning | Scott D. Anthony
Gain better strategic foresight and turn future possibilities into actionable insights with horizon scanning.
7 Tips for Successful Discoveries
Discovery is challenging; it can be hard to know what to research, how to do discovery as a team, and how to get buy-in. Follow these 7 tips for smoother discovery efforts.
Product Management Insights: Understanding Your Users
This is a series where we delve into the world of product management. This week we discuss the art of understanding your users.
Six essential elements of the project discovery phase
Embarking on a new software development project is similar to setting sail on uncharted waters. While the destination might be
The size of your backlog is inversely proportional to how often you talk to
Lessons learned from a year of startup life.
Why asking your customers what they want doesn't work
And how can you figure it out what they really need
Discoverability in UX and UI Design — 9 Techniques to Try
Try those 9 techniques and improve discoverability in your product. Make your users happy and create a smooth ux for them.
Five Powerful Prioritization Techniques from Product Management
How Data Scientists can learn from how a Product Manager prioritizes features and requirements to build a successful product.
The Future of Ecommerce: How a Product Becomes a Purchase
General Partner Connie Chan on how leading brands are using AI and other technology to combine the serendipitous discovery of offline shopping with the infinite options of online shopping. Today, most of the Western world revolves around search-based online commerce. This means…
[1702.04680v1] Visual Discovery at Pinterest
Over the past three years Pinterest has experimented with several visual search and recommendation services, including Related Pins (2014), Similar Looks (2015), Flashlight (2016) and Lens (2017)....
Steve Blank Mapping the Unknown – The Ten Steps to Map Any Industry
A journey of a thousand miles begins with a single step Lǎozi 老子 I just had lunch with Shenwei, one of my ex-students who had just taken a job in a mid-sized consulting firm. After a bit of catch…
Opportunity Solution Tree
What is an Opportunity Solution Tree? Learn more about opportunity solution trees and the 4 steps involved in creating them.
Index
The Greatest Word of Mouth Follow-up Question... Ever!
Word of mouth is powerful... but this follow-up question allows you to harness that power to supercharge your marketing. Use it wisely and carefully.
Understanding idea adoption (you’re not a slot, you choose a slot)
In the last year, millions of people have bought a copy of 50 Shades. Here's the thing: they didn't all do it at the same time. Some people bought it when it was a self-published ebook. O…
Stop Validating and Start Falsifying
The product management and startup worlds are buzzing about the importance of "validation". In this entry, I'll explain how this idea orig...
Maybe the Voice of the Customer Isn’t - Futurelab.net
Criticizing Voice of the Customer (VOC) programs is like speaking out against motherhood and apple pie. The last time I criticized VOC programs, someone left a comment chastising me for presuming that a bank could know what its customers wanted without asking them.
Test your startup idea!
Hubstaff founder Dave Nevogt shares how to test your startup idea by analyzing model, market and concept.
The right type of customer conversations
Conversations with customers are valuable, but they have to be the right type of conversations – not merely questions about forgotten passwords and the like. They have to add value, for you, and them.
The short head, the long tail and buying expensive scaffolding
Hits are more valuable than ever, mostly because they're more rare than ever. The Zipf Distribution, also described in Chris Anderson's Long Tail, helps us understand just how valuable hi…
Customers Don't Know What They Want—Until They See It
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit…
The Ultimate List of Customer Development Questions
It's OK To Ask "Would You Use This" in Customer Discovery
It's OK to ask a B2B prospect if they would use your product during customer discovery. Just don't to stop at "Yes" and assume validation or a likely sale.
Steve Blank How to Be Smarter than Your Investors – Continuous Customer Discovery
Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies. — Awhile back I blogged about Ashwin, one of my ex…
Quizzes are free data mining tools for brands - Marketplace
An online Game of Thrones quiz got a million online hits for HBO.
The Most Effective Price Discovery Question for Your Startup by @ttunguz
Pricing is one of the most challenging decisions for any startup. One of the simplest ways of discovering customer willingness to pay is simply to ask them. At first blush, that might seem a reasonable and effective solution, it is prone to wild inaccuracy. Absolute pricing…
Who is good at discovery?
Apple has carefully guarded the podcast directory, persuading podcasters that ‘winning’ here is the shortcut to building a popular podcast. But they’re terrible at introducing pod…
How to get your first 10 customers
Preface: the assumption for this essay is that you're building a B2B app, and you have something built but you're having trouble getting people to pay for it There are three problems with getting your first few customers: You (probably) don't know how to sell things You don't…
'Get in the Van' and Other Tips for Getting Meaningful Customer Feedback
Michael Sippey has been building tech products for over 20 years. His most valuable ideas, though? They came from speaking with customers. Here's how.
The problem with ‘5 whys’
‘The Problem with…’ series covers controversial topics related to efforts to improve healthcare quality, including widely recommended but deceptively difficult strategies for improvement and pervasive problems that seem to resist solution. The ‘5 whys’ technique is one of the…
70 meetings and calls later: How I achieved customer interview management superpowers
I’ve been working on a marketing automation tool (more on that at the end of the post). Or rather, I’ve been working on an idea for a marketing automation tool as I don’t want a single line of code written before I’d experienced a notable pull from target customers. (This may…
What are some methods and tools for analyzing customer discovery interviews? - Quora
Customer Interviews: How To Organize Findings
A conversation with Bruce La Fetra on customer interviews. We compare notes on how to organize findings and take best advantage of the insights gleaned.
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Argue with your customers - Rockstar Coders
The One Conversational Tool That Will Make You Better At Absolutely Everything - Fast Company
Great insight moves your career, organization, or business forward. The problem? Most people are terrible at asking questions. Learn from the pros how to do it right.
Forrester
Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.