Forrester

Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.

Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.
There has been a lot of discussion in the design world recently about "change aversion." Most of the articles about it seem to be targeting the new Google redesign, but I've certainly seen this same discussion happen at many companies when big changes aren't universally embraced…

If you are building a product, you should always speak with customers and test your idea before. But you probably don’t know that *you *might be making some of the most common mistakes when running your experiments. Mistakes include testing the wrong aspect of your business…

If you’re worried that your employees are eyeing the door, it’s time to start having some important career-defining conversations. In this piece, executive coach Susan Peppercorn outlines five questions to start asking your direct reports so that you can get a better sense of…

Common mistakes to avoid when you’re getting started with experimentation

From the high-level perspective of what makes for a great design leader, to the tactical suggestions around the slide that needs to be in your portfolio presentation, Twilio & Segment's Hareem Mannan shares useful advice for every stage of a designer's career.
Almost exactly a year ago, I started a little boutique software company called Report Card Writer. As the name suggests, my flagship software product does pretty much one thing: it helps teachers write report card comments faster. Its core technical functionality is part survey…

Every week, I talk with CEOs who tell me they want to speed up innovation. In fact, they want to schedule it. Recently a product leader shared with me an OKR to ship one major innovation each quarter, measured as “users will give each innovative feature a top rating.” This
:extract_focal()/https%3A%2F%2Fs3.amazonaws.com%2Fpocket-syndicated-images%2Farticles%2F326%2F1566916077_direct.jpg)
How to ask better questions.

And why your data science team needs it.

It’s so important to test your new product idea long before you feel ready.

Unlock valuable insights for effective discovery by decoding product metrics. Learn how to leverage these metrics to make informed decisions and optimize your product development process.

After more than 45 years as an off-pricer, the retailer hit the skids when COVID-19 forced its doors shut and zeroed out revenue. Now it hopes to slim down in Chapter 11.

We should invest at least as much time in understanding our customers as we do in optimizing our product development process.

Google, Microsoft, et al continue to perfect their search engines – but too often search is not enough. The watchword

Confirming what people already believe can sometimes help organizations overcome barriers to change.

Dear designers/marketers (and innocent person reading this note), So, you’re doing customer interviews and user research, good for you! You’ve joined the fold of responsible, empathetic, and effective product design and marketing professionals. But you sound like a robot when…

or, Competitive Research the Creative Founder Way For a long time, I’ve been disappointed by competitive research approaches. Most strike me as a bunch of bumbling around and seeing what you see… s…