Momtestbook

Sometimes It’s Not the Change They Hate — Users Know

There has been a lot of discussion in the design world recently about "change aversion." Most of the articles about it seem to be targeting the new Google redesign, but I've certainly seen this same discussion happen at many companies when big changes aren't universally embraced…

A Guide To Validating Product Ideas With Quick And Simple Experiments — Smashing Magazine

If you are building a product, you should always speak with customers and test your idea before. But you probably don’t know that *you *might be making some of the most common mistakes when running your experiments. Mistakes include testing the wrong aspect of your business…

5 Questions Every Manager Needs to Ask Their Direct Reports

If you’re worried that your employees are eyeing the door, it’s time to start having some important career-defining conversations. In this piece, executive coach Susan Peppercorn outlines five questions to start asking your direct reports so that you can get a better sense of…

7 Ways Experiments Break

Common mistakes to avoid when you’re getting started with experimentation

The Design Leadership Playbook: How to Hire, Onboard & Manage a High-Impact

From the high-level perspective of what makes for a great design leader, to the tactical suggestions around the slide that needs to be in your portfolio presentation, Twilio & Segment's Hareem Mannan shares useful advice for every stage of a designer's career.

How to get useful answers to your questions

Report Card Writer: What I’ve Learned from One Year of User Interviews and Customer Feedback

Almost exactly a year ago, I started a little boutique software company called Report Card Writer. As the name suggests, my flagship software product does pretty much one thing: it helps teachers write report card comments faster. Its core technical functionality is part survey…

We Can’t Schedule Innovation, But We Can Schedule Discovery

Every week, I talk with CEOs who tell me they want to speed up innovation. In fact, they want to schedule it. Recently a product leader shared with me an OKR to ship one major innovation each quarter, measured as “users will give each innovative feature a top rating.” This

The 3 Minutes It Takes To Read This Will Improve Your Conversations Forever

How to ask better questions.

Meet whale! ? The stupidly simple data discovery tool. | by Robert Yi | Dat

And why your data science team needs it.

Parked Domain name on Hostinger DNS system

The amazing value of early and cheap product experiments | by Caroline Parn

It’s so important to test your new product idea long before you feel ready.

Product Metrics: Key Insights for Discovery

Unlock valuable insights for effective discovery by decoding product metrics. Learn how to leverage these metrics to make informed decisions and optimize your product development process.

How Tuesday Morning went bankrupt

After more than 45 years as an off-pricer, the retailer hit the skids when COVID-19 forced its doors shut and zeroed out revenue. Now it hopes to slim down in Chapter 11.

Why you need customer development

We should invest at least as much time in understanding our customers as we do in optimizing our product development process.

https://www.digitalrepublik.com/digital-marketing-newsletter/2015/05/10/my-car-does-not-start-when-i-buy-vanilla-ice-cream-said-a-man-to-gen…

Search vs. Discovery: How Are They Different?

Google, Microsoft, et al continue to perfect their search engines – but too often search is not enough. The watchword

The Surprising Value of Obvious Insights

Confirming what people already believe can sometimes help organizations overcome barriers to change.

Pain Points - Studio Fellow

Dear designers/marketers (and innocent person reading this note), So, you’re doing customer interviews and user research, good for you! You’ve joined the fold of responsible, empathetic, and effective product design and marketing professionals. But you sound like a robot when…

Comparative Research Done Right

or, Competitive Research the Creative Founder Way For a long time, I’ve been disappointed by competitive research approaches. Most strike me as a bunch of bumbling around and seeing what you see… s…