Van Westendorp's Price Sensitivity Meter
market technique for determining consumer price preferences
value-prop
5 Statistical Methods That Dominate Their Industries (and Why)
Discover which statistical methods dominate healthcare, finance, tech, retail, and sports analytics, and why these industry-method pairings became indispensable standards.
Maximizing Value: How to Leverage Psychology to Raise Your Prices
Clients often ask me, "How can we charge more?" The answer is simple: Make the value you offer crystal clear.In economics this is called value exchange.Many brands provide the value, but they don't communicate it clearly, consistently, or in language that resonates with their…
A value creation checklist
This project you’re working on, the new business or offering, what sort of value does it create? Who is it for? What mindset and worldview and situation?Is it paid for by organizations or individua…
How to get your first 10 customers
Preface: the assumption for this essay is that you're building a B2B app, and you have something built but you're having trouble getting people to pay for it There are three problems with getting your first few customers: You (probably) don't know how to sell things You don't…