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2025-08-19 · retailwire.com

What If Dynamic Pricing Was Solely Used To Reduce Prices? - RetailWire

Dynamic pricing remains a hotly contested concept in retail, particularly grocery. What if the pricing model was deployed solely to the benefit of consumers?

According to the WSJ, store associates highlight items about to expire, causing an electronic in-house pricing system to check every 15 minutes as to how they are selling, and whether further discounts are needed. The article states, “Prices on any one item are cut a maximum of four times in a day…
, in-store shoppers only see price cuts. Any increases are made when stores are closed.