Can a corporation "own" a color?
A handful of companies have pushed the boundaries of intellectual property law by laying claim to individual colors.
trademarks
The Complete Guide To Bidding On Competitor Brand Names & Trademarked Terms
It's been long known in the industry that brand term keywords garner a much higher click-through-rate. As a result, marketers often start by bidding on their own brand terms.
Trademarking color is absurd. But not for the reasons you think - Fast Company
Trying to crush other companies' use of color is not only petty; it completely misses the point of branding.
Likelihood of Confusion of Trademarks | Trademark
When trademark infringement cases go to trial, the judge tries to determine the likelihood confusion taking place among consumers. Judges do not actually converse with consumers or take a poll among consumers, but they do use a set of criteria established by the Ninth Circuit…