A Better Strategy for Location-Based Advertising

New research finds that ad effectiveness depends on more than just how close a consumer is to your store—it matters how close they are to your rival.

A Good Rivalry Can Elevate Your Brand

New research shows when to mention a direct competitor in your marketing—and when to avoid it.

We found that referencing a rival competitor in marketing messages generates significantly more consumer engagement—and purchase intentions—than mentioning any other competitor.