SMS marketing doesn’t have to be invasive — 3 reasons why your business sho

SMS is best understood as a small part of a larger marketing strategy. Use it for quick updates, and things you want people to take action on immediately.

Product Packaging designs so innovative, they make it impossible to say a n

In today's consumer-centric world, packaging designs hold a very important place! A unique and attractive packaging design is what captures the interest and attention of your consumer. It pulls the consumer towards the product and even drives them to purchase it. Hence…

The “Sublime Text of X”

A product framework for explaining why Superhuman is the Sublime Text of Email.

The Top Affiliate Marketing Networks

Looking to grow your affiliate marketing site but aren't sure which affiliate network is right for you? Here's everything you need to know.

Ads Don’t Work That Way | Melting Asphalt

How to Write Warm Emails

Lessons from Running a Sale that Earned 3 Month's Profit in a Week

Tips on running successful Black Friday sales for creators and Indie Hackers

How Advertisers Convinced Americans They Smelled Bad

A schoolgirl and a former traveling Bible salesman helped turn deodorants and antiperspirants from niche toiletries into a multi-billion industry.

The Worst Rebrand in the History of Orange Juice

They paid $35 million to then lose $20m in sales

8 Best CMS for 2020

Content Management Systems are arguably the internet's most powerful web development tool. Ideal for web designers it is totally customisable and gives control over everything including all your own HTML.You only need one Craft installation to manage multiple sites' content…

Introducing the Periodic Table of Digital Commerce Marketing

Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.

10 Email Marketing Automation Campaigns Your eCommerce Store Needs in 2020

Reaching and engaging your email subscribers with incredible email marketing automation campaigns is every eCommerce business’s secret weapon to success.

Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper

The chain's anti-preservatives pledge breaks just about every rule in advertising.

Why Restoration Hardware Sends Catalogs the Size of a Toddler

The surprising persistence of the mail-order business

What To Do If People Hate Your Brand Mascot

Does your website have a mascot that the audience isn’t responding well to or that outright hates it? Or maybe your new client has brought along a mascot that you’re unsure about? If a mascot’s design or messaging isn’t on point with an audience, there’s no sense in keeping it…

Never Mind the Internet. Here’s What’s Killing Malls.

Yes, the internet has changed the way we shop. But taken together, other factors have caused greater harm to traditional retail stores, an economist says.

How I Started A $30K/Month Business Selling Custom Trade Show Booths

Hello! Who are you and what business did you start?My name is Ryan Schortmann and I’m the founder of Display Pros. We are a custom trade show display booth company offering easy to use portable display “kits” for small and medium businesses wanting to get into the trade show…

Strategic Branding

by Gilles Raymond

No One Cares About Your Logo

Let’s take some pressure off logos—they really don’t need to work so hard. Here’s what drives your brand instead.

An Ode to the Video Store Chain, on the Occasion of Blockbuster’s Demise

Ah, video stores, where viewers—and cinephile clerks—got to develop eclectic tastes.

Meet the man keeping America's dead malls alive

Is there hope for our once-beloved social and commercial centers?

Skip Rates: Why The First 30 Seconds Matter More Than Ever

With the album on the wane and attention spans shorter than ever, the first 30 seconds of of a song matter more than. Not only do they need to capture. Continue reading

How to Identify a Product Qualified Lead (PQL)

More companies are switching from marketing qualified leads to track product qualified leads. Find out what a PQL is and how to optimize for them here.

SEO Checklist for Website Redesigns and Replatforms

Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.

https://www.cooper.com/journal/2017/7/people-dont-buy-your-product-they-buy-your-story?fbclid=IwAR1rUFitdD2nini8CDh8aNepkqFEOBCQ5yy1gJoMO-XR…

Why Dollar Tree has struggled to grow Family Dollar

Dollar Tree has struggled to grow Family Dollar because of its different business model.

Don’t Just Create an Event, Create an Ecosystem

Building a community is an essential step in establishing any company or brand as a leader in its respective industry. A brand community gives your

The power of brands, conscious and unconscious

Economists explore the complex forces that shape what ends up in your shopping cart and how that might change in the online marketplace

Best Buy’s Secrets for Thriving in the Amazon Age (Published 2017)

Hubert Joly, Best Buy’s chief executive, has reshaped nearly every aspect of the business. He explains the playbook behind the company’s success.

Writing copy for landing pages

Write copy that delights visitors, persuades prospects, and wins customers.

How to Write Follow Up Emails That Virtually Guarantee a Response (with Tem

Your first message is only the start. Here’s a tested method for following up to get results.

Business school grads and quants are winning the battle to create the next

These days my Instagram feed feels more like QVC than a social network. And many of these companies are enjoying tremendous success pitching natural deodorants, unique underwear, creative candles, glam glasses, stunning shoes -- all manner of well-crafted microbrands. We’re…

People Don’t Buy Products, They Buy Better Versions of Themselves

What Apple, Samsung, and Starbucks learned from Pepsi

Forever 21 visual search tool boosted purchase value by 20%

The fast-fashion retailer has debuted, and quickly expanded, an AI-based visual search and navigation tool for its mobile and e-commerce business.

What PopSugar learned from selling products through text messages

PopSugar said it expects to have 20,000 subscribers by year's end to its text message program, which it's used to sell protein bars and housewares.

Why Sephora merged its digital and physical retail teams into one departmen

Since the teams were combined, Sephora's customer profiles have been rebuilt to include 360-degree data that tracks in-store purchases, interactions with sales people, online browsing and online purchasing.

The Power of a Free Popsicle | Stanford Graduate School of Business

How to Sell Embarrassing Products

Consumers are more likely to buy embarrassing products when their embarrassment is mitigated by more-anonymous packaging. Specifically, consumers found products packaged in boxes with cool colors, small lettering, and a picture of the product to be more anonymous (and appealing)…

How Spending $20,000 on a Domain Name Uncovered an Incredible Business Oppo

We explain how we came to spend $20,000 on this domain, and the incredible business opportunities that exist, waiting for someone to bring them to life.