Why Marketing Flywheels Work - SparkToro
The first few years of my career were awful. Drowning in debt, losing nine out of ten pitches for new business, failing to earn clients. It felt like
marketing
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Payless punks fashionistas by opening a fake luxury store and inviting them to comment on its 'designer' shoes
Bargain shoe chain Payless recently took over a Santa Monica retail shop and turned it into Palessi, a luxury store selling their bargain shoes. Then they invited influencers to the…
The Seven Deadly Sins of Marketing Automation
Marketing Strategy - Marketing automation is only as good as the person using it. Failing to properly implement and use it just sets you up for frustration in the short term—and failure in ...
Justin Timberlake And The AC/DC Rule
A lesson from the Australian classic rockers explains why the pop star's newest album, which hasn't generated glowing reviews or massive radio hits, still had an explosive opening sales week.
Five Questions Companies Should Ask Before Making an Innovation-Driven Acquisition
The Swiss pharmaceutical giant Roche is nothing if not determined in its quest to acquire Illumina, the San Diego-based leader in genetic-sequencing equipment. In January, after Illumina’s board rebuffed Roche’s initial overtures, Roche made a $5.7 billion tender offer directly…
Brick By Brick: A free guide to building awesome communities
Anatomy of a Product Placement (Published 2022)
As consumers skip ads and streaming content balloons, brands aim to be everywhere all at once.
Saudi-backed LIV Golf shows how ‘sportswashing’ can backfire
Saudi-backed LIV Golf shows how 'sportswashing' can backfire.
Hacker News
Sponsoring a football club is about more than just advertising, it's a status symbol.
What are the best Marketing Automation Tools?
HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, and ActiveCampaign are the most popular tools in the category "Marketing Automation". "Lead management" is the primary reason developers pick HubSpot over its competitors, while "Salesforce.com integration" is the reason why…
What Makes Content Spread: Anatomy of a Post With 500,000+ Likes
How can I make my content go viral? I sat down with the viral marketing geniuses Marc and Angel to discuss content marketing and other key tips.
3 pitfalls of PPC experiments
Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.
165 Great Email Subject Lines from SXSW Catalog [updated]
Increase your email open rates. Get inspired by these 165 great email subject lines from the SXSW catalog. Check them out!
5 Little-Known Lead Generation Hacks
Traffic sucks.
Luxury groups ponder ways to get rid of their unsold inventory
Other than slashing prices
The Marketing Stack of a Lazy Saas Company
How we're using technology and automation to turn high-quality leads into product demos for our business development team.
The Future of Digital Products is in Storytelling.
Design Musings #1
How to Market Taboo Products
Tips from successful campaigns promoting everything from shapewear to prostate health.
Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels
A deep dive into our process for identifying the optimal B2B SaaS Marketing Channels for our clients, or Customer-Channel Fit.
What Is a Transactional Email? Types and Best Practices (2024) - Shopify
Dive into the world of transactional emails and their importance for ecommerce stores. Learn the types and best practices, with examples, in this guide.
Keyword Research 101: Everything You Need To Know
Keyword research is a critical part of any SEO strategy. If you get it right, then you’ll bring high volumes of relevant traffic to your site. In this article, we are going to look at what keywords are, and why you need to research them.
How to buy a chicken sandwich in Shenzhen - Rest of World
Livestream e-commerce is a $100 billion industry in China, with influencers selling everything from cosmetics to fast food.
13 marketing automation tools that can help you boost your sales
The way we live our lives has an impact on our work. Long lists of typical chores may turn your
When Keyword Poaching Pays Off
Competitive poaching refers to the practice of bidding on ads for a competitor’s search terms, in order to poach customers searching for that brand. It’s a common tactic in the world of digital ads — but is it effective? The author shares results from the first-ever empirical…
How One Website Exploited Amazon S3 to Outrank Everyone on Google
Quick Intro to the World of SEO, Affiliate Marketing, and Amazon S3
9 Types of Influencer Marketing Campaigns
How, exactly, should ecommerce marketers use influencers? Blog posts, social media, videos, other? We explain nine types of proven campaigns.
Is Old Music Killing New Music? - by Ted Gioia
All the growth in the music business now comes from old songs—with consumption of new music actually shrinking. How did we get here, and is there a way back?
Celebrity Ads Have Never Been Worse
Pitt. Depp. Wahlberg. Damon. Bad. Dumb. Stupid. Awful.
The Package Is the Message
American consumers can’t resist the lure of a well-designed container. Of all the things I’ve purchased during the pandemic, the most useful has been a box cutter.
Marks & Spencer and Whole Foods Show Why Food Package Design Matters - The
European stores like Marks & Spencer and Monoprix, and U.S. chains like Whole Foods, understand the powerful "appetite appeal" of grocery labels.
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Th
After more than a decade of running B2B growth teams at PayPal and investing at 500 Startups, Matt Lerner now spends his days helping early-stage startups with growth. He's seen firsthand how changes in a handful of words can yield jaw-dropping differences in conversion — and…
A Quickstart Guide to Positioning - April Dunford
Want to improve your product's positioning but not sure where to start? This article is going to give you everything you need to get started including what positioning is, why it matters, and how to improve it.
The Nasty Logistics of Returning Your Too-Small Pants
What happens to the stuff you order online after you send it back?
White Label Designs – All About Implementation, Design Systems, and New Tec
Building white label products is more profitable than starting a new design every time. Learn how to properly implement white labelling.
There's a Giant Warehouse Full of Product Launches That Failed
Not open to the public, this expansive archive schools marketers in the art of pitchmanship
The Ultimate Guide to SEO for E-commerce Websites
Learn how to use effective SEO strategies to improve your e-commerce website's organic search rankings and visibility.
The Ultimate Guide to Google Ads Campaign Management
Managing a Google ads campaign requires understanding how to check, optimize, test, and change your ads. Read this post to learn more.
Your Brand Has Never Been Easier to Destroy
Welcome to the wild world of product displacement, in which no brand is safe from "hatejacking" and other threats.
Marketing Automation: What is it, Examples & Tools [2021]
Not sure where to start with marketing automation? Here are 25 tools, and how to use them to streamline and improve your marketing.
The unique culture of Japanese convenience stores - BBC Travel
The true star of the Akutagawa Prize-winning novel Convenience Store Woman is the convenience store itself. But what is it that makes these shops so magical?
Japanese vending machines: the cutting edge of merchandising … and on the b
Media reports focusing on Japan's quirky vending machine culture dive into what new items are on offer and the risk they face due to competition from convenience stores.
The Chinese content farms behind Factory TikTok
How workers manufacturing products like aloe jelly and gardening gloves also became the influencers selling them.
Billboard Empire
The evolution of the billboard, an object that very much tends to keep pace with the times. Who doesn’t love outdoor advertising?
Science Says
3-min marketing recommendations from the latest scientific research. Join 30,000+ marketers, for $0.
We're leaking, and everything's fine: How and why companies deliberately leak secrets
Although the protection of secrets is often vital to the survival of organizations, at other times organizations can benefit by deliberately leaking secrets to outsiders. We explore how and why this is the case. We identify two dimensions of leaks:
The Art Of Deliberately Leaking Corporate Secrets
Although there may be risks for companies in leaking secrets, the researchers make a strong case for doing so when appropriate. It appears that some of the most prolific and careful leakers are also among the most profitable companies in the world.
How To Leverage a Beta Product Leak | Centercode
You’re a few weeks into managing a beta test for a new product your company plans to release soon. You get an email from someone on your beta team that there has been a leak online. One of your testers took a picture of your company’s new gadget fresh out of the box and posted…
The Ultimate Guide for Flyer Size and Design
Although it may sound obsolete, a flyer is still one of the most effective and inexpensive ways to promote a business. They are also very easy to
The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work? And is the payoff worth it?