Empathy Mapping: The First Step in Design Thinking

Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.

the-markup/xandr-audience-segments

From “Heavy Purchasers” of Pregnancy Tests to the Depression-Prone: We Foun

A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences

Why and How to Use Demographics in UX

Well-designed questions related to age, gender, race, income and other demographic characteristics help UX researchers screen participants, recruit a diverse participant pool, and segment data. These questions are sensitive and should put research participants at ease.

Psychological profiling for content creation: A deep dive

Having a psychological approach to creating content helps you craft more effective messages to the right audience.

Personas: Study Guide

Unsure where to start? Use this collection of links to our articles and videos to learn about personas and how to create and apply them.

Antipersonas: What, How, Who, and Why?

Antipersonas help anticipate how products can be misused in ways that can harm users and the business.

A Guide to Behavioral Segmentation Marketing

What is behavioral marketing? Here's how email marketing, demographics, and upsells can be used to monitor and act on customer behavior.

The Practical Guide to Empathy Maps: 10-Minute User Personas

A step-by-step process to creating an empathy map as a lean user persona with examples from leading design tool - UXPin.