gamification
Why Gamification Fails

And why play works
26 Elements of a Gamification Marketing Strategy : Social Media Examiner

Game-based marketing: a gamification marketing guide to create brand awareness and drive user engagement for your business.
The Benefits and Pitfalls of Gamification

Gamification is becoming a hot commodity around the web, but what is it? Is it being used correctly? Let's have a look at various aspects of gamification and how they can be used and...