Op-Ed | How Premium Mediocre Conquered Fashion
Brands are giving the masses the illusion that they are consuming luxury, when in reality they are doing nothing of the sort, argues Eugene Rabkin.
prodmgmt
Inner Workings of Product Management at Product Led Growth Companies
Product is at the epicenter of everything a product led growth (PLG) company does. So how does the product organization and its PMs need to adapt? Find out here.
25 Ecommerce A/B Testing Ideas For Your 5 Top Store Pages
The biggest question in ecommerce A/B testing is not “how.”
Why the Sharing Economy Has Come to Apparel
Express and Ann Taylor are just two of several established retailers that have launched clothing rental subscriptions in recent months.
5 Concepts That Will Help Your Team Be More Data-Driven
Data is invading every nook and cranny of every team, department, and company in every industry, everywhere. Developing the talent needed to take full advantage must be a high priority. Indeed, everyone must be able to contribute to improving data quality, interpreting analyses…
Why so may hip startups advertise with snail mail
Casper, Glossier, Harry’s, and Away love to send you mail.
Lumpers and splitters
There are two interesting ways to solve a problem, find a startup or even write a blog post. You can lump two previously disparate categories into one. Or you can split a previously coherent catego…
The Power of Price Points
Customer segmentation is not just a revenue tool, but also a way to achieve excellence in execution.
Objections Are Goals
After I published test && commit || revert, I got a variety of responses on Twitter and on Hacker News. The Twitter comments were mostly…
Lessons from Robert Smith of Vista Equity Partners
Robert Smith is the Founder, Chairman, and Chief Executive Officer of Vista Equity Partners. A March 2018 Forbes profile described Vista’s performance: “Since the firm’s inception in 2000, Vi…
dbt Labs Blog | Learn from the experts | dbt Labs
Learn more about the data analytics industry, dbt Cloud and dbt Core, as well as company news and updates.
The strength of a monopoly can be guessed at by calling customer support
If you were an alien hovering above planet earth on a quick visit and trying to find out quickly which were its most dominant companies, you could probably do worse than try to reach their customer…
Forget the new iPhones, Apple's best product is now privacy
Forget the new iPhones, Apple best product is now privacy.
Why we buy the things we buy
The mysteries of consumer behavior, explained by ice cream and independent bookstores.
Why U.S. Grocery Chains Need More (and Better) Store-Brand Products
The U.S. grocery industry has reached an uncertain crossroads, facing competition from many sources, but especially German discount stores ALDI and LIDL, who are aggressively expanding across the United States. Whether U.S. retailers will maintain their market share hinges on…
The Best Product Teams Crave Truth and Do Math
Why Adding More Products Isn’t Always the Best Way to Grow
Product expansion is often used as a path to growth, but it can have unintended consequences for other aspects of the business — including the customer experience central to the company’s value proposition. Indeed, current trends are moving away from broad offerings in many…
A Counterintuitive Way to Shape Demand
Investing in more efficient ways for consumers to use your core commodity as it faces disruptive competition can be a smart move.
Creating value at industrial companies through advanced pricing techniques
Faced with tough competition and uncertainty in raw-material prices, industrial companies must reset their pricing architecture.
eCommerce 101: Understanding Shopping Cart Abandonment [with Infographic]
An illuminating infographic highlights 10 e-commerce pain points that ruin the user experience and lead to shopping cart abandonment.
Service as a SKU | Andreessen Horowitz
Editor’s note: This article by now-a16z general partner Alex Rampell was originally published in 2012 in TechCrunch. The biggest ecommerce opportunity today involves taking offline services and offering them for sale online (O2O commerce). The first generation of O2O commerce…
What PopSugar learned from selling products through text messages
PopSugar said it expects to have 20,000 subscribers by year's end to its text message program, which it's used to sell protein bars and housewares.
Strategy vs. Tactics
Strategy and tactics are two terms that get thrown around a lot, often used interchangeably. But what exactly do they mean, what is the difference, and why is it important? In this article, we look at the contrast between strategy and tactics, and the most effective ways to use…
When Cost-Plus Pricing Is a Good Idea
Cost-plus pricing is a lot like the romance novel genre, in that it’s widely ridiculed yet tremendously popular. The idea behind cost-plus pricing is straightforward. The seller calculates all costs, fixed and variable, that have been or will be incurred in manufacturing the…
The Real Benefit of Amazon Reviews
I'm a longtime seller on Amazon's marketplace. I also mentor many sellers and help brands to improve their marketplace sales. And I belong to various
Strategy & Implementation of Third-Party Connections in Products
Building a product that connects to multiple third-party products is a common approach — an annotated twitter thread exploring strategic…
10 ways to offer shoppers a discount
Many online retailers unintentionally train consumers to expect discounts. Clothing stores are amongst the worst offenders. Constant discounting makes full-price shoppers believe they’re being overcharged. They often won’t shop until the next sale, which leads to a vicious…
The Moat Map
The Moat Map describes the correlation between the degree of supplier differentiation and the externalization (or internalization) of a company’s network effect.
Indie Hackers: Work Together to Build Profitable Online Businesses
Connect with developers sharing the strategies and revenue numbers behind their companies and side projects.
http://try.instabug.com/product-managers
Why sell barbells?
I'm often asked why I started FringeSport. People inquire, "Of all the things to do, why sell barbells?" I tell them that if I wanted only to make money,
The Power of a Free Popsicle | Stanford Graduate School of Business
How Spending $20,000 on a Domain Name Uncovered an Incredible Business Oppo
We explain how we came to spend $20,000 on this domain, and the incredible business opportunities that exist, waiting for someone to bring them to life.
Friction – Stratechery by Ben Thompson
The Internet has removed friction: that means a whole new set of possibilities; it doesn’t mean they are all good.
From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Fr
LIKE THIS ARTICLE SO FAR? THEN YOU’LL REALLY WANT TO SIGN UP FOR MY NEWSLETTER. IT’S DELIVERED ONCE A WEEK AND PACKED WITH IDEAS ON…
Understanding the value of your customer: CLV 101
At some point, almost every company faces questions like How good are the customers that we acquire? How do they
Amazon’s systematic approach
Amazon turned an event into a blockbuster. Here’s a roadmap for retailers who want to replicate its success.
4 Marketing Lessons from Opening a Brick-and-mortar Store
Lessons learned from opening a brick-and-mortar retail store may apply to online merchants, providing insights about promoting products, driving sales,
Selling Products Is Good. Selling Projects Can Be Even Better
Rather than simply selling products, more and more companies have begun to sell projects, helping customers achieve a specific goal on a specific timeframe. For example, consider the evolution of medical device maker Philips. After more than a century of profitable existence…
Useless design features that live on
Meet the hidden pressures shaping design, from the waistlines of kings to the whims of 18th Century wagon drivers.
24 Tips for a Winning Win / Loss Analysis
Running a win loss analysis can greatly impact your bottom line. But how do you do so effectively? Get all the tips here.
Onboarding a product manager – do’s and don’ts in the first few weeks
Want to get the most out of your first month as a product manager? Want your new hire to hit the ground running? Here's our best practices.
Design the Team You Need to Succeed
Part One: Types of Teams Written to sort out my thoughts for my UXDC keynote. If you’d like me to speak at your conference on high performing teams, check out cwodtke.com “High Performing Team” is …
Be Wrong the Right Number of Times
Update, Dec 12, 2016: There is a follow up post discussing the outcome of all of this after the election results were known.
AirBnB's Pricing Algorithm
The sharing economy needs machine intelligence to set prices
5 mistakes we all make with product feedback
It rarely makes sense to take product feedback from all users and it never makes sense to get it all at once. Five fixes feedback for your product.
The Brooks Turnaround
How speciality running shoe brand Brooks refocused on performance running — and turned the company around.
How to Conduct a Win/Loss Analysis with Zach Golden
Collin interviews Zach Golden, from Anova Consulting Group, to uncover the value and intricacies of win-loss analysis in sales.