The Jobs to be Done Framework (to Understand Demand)
How and why the Jobs to be Done Framework can help you sell more, faster, and accelerate your understanding of demand.
jobstobedone
The return of pneumatic tubes
Pneumatic tubes were supposed to revolutionize the world but have fallen by the wayside. Except in hospitals.
Customer experience and product are equally important: SaaS lessons learned
CX trends will continue to influence B2B software as the importance of leading with experience and product becomes more critical for success.
Jobs To Be Done: A BoS Playlist – Business of Software
Get 3 talks to help you understand how to use Jobs To Be Done in your business.
Clay Christensen’s Milkshake Marketing
Many new products fail because their creators use an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done.
The Jobs to be Done Data Model
A way to communicate, quantify, validate, and design for a Job to be Done