We Analyzed The Top 7,000 Websites in 22 Industries. Here’s What We Learned
We analyzed 7,000+ websites with reviews of more than 4 stars on Trustpilot. Here are some SEO factors we noticed they had in common.
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This tool confuses Google's ad network to protect your privacy | MIT Techno
Current privacy laws don’t shield people from the pervasive surveillance of Big Tech. Guerrilla tactics are all we’ve got.
The Ultimate Guide to Google Ads Campaign Management
Managing a Google ads campaign requires understanding how to check, optimize, test, and change your ads. Read this post to learn more.
How to poison the data that Big Tech uses to surveil you
Algorithms are meaningless without good data. The public can exploit that to demand change.
Can Apple change ads? — Benedict Evans
20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at…
Why Google’s approach to replacing the cookie is drawing antitrust scrutiny
Google’s Privacy Sandbox is under increasing scrutiny throughout the digital media industry and now from the U.K. government as well.
Google eyes privacy-friendly substitute to cookies - Axios
Tests show advertisers can expect at least 95% of conversions per dollar spent on ads, compared to cookie-based advertising, Google said.
Hacks, Methods and Tools to Keyword Research for eCommerce Stores
Learn the exact way that I perform keyword research that generates profitable, scalable ROI for eCommerce stores.
Inside the Brotherhood of Pi-hole Ad Blockers
For the advertising industry, ad blocking is an existential crisis. For the Pi-hole community, it’s a sport.
Ad-Tech Experts Call for Third-Party Verification After the Death of the Co
Google’s proposals for machine learning-based frequency capping are questioned.
WTF is authenticated consent?
Authenticated consent is a term that has started to crop up more and will likely gain more steam in the future. Here's what it means.
Hey advertisers, track THIS | The Firefox Frontier
If it feels like the ads chasing you across the internet know you a little too well, it’s because they do (unless you’re an avid user of ad blockers, i
Ghost sites, domain spoofing, fake apps: A guide to knowing your ad fraud
Digital ad fraud is a volume game. Here’s a primer on how to spot the core techniques used to generate CPM fraud.
The programmatic marketer’s 2019 checklist
Four ways advertisers can improve transparency, control and efficiency of their programmatic buys are detailed here.
Bid caching, bid shading, consent strings: A guide to understanding Dmexco
Ad tech is riddled with jargon. For those attending the digital marketing conference Dmexco in Cologne this week, here's a primer to help keep up.
Memory app Timehop built an ad server to go from near-death to profitable
Timehop's 15-person team ended up creating its own ad server. A year and a half later, CPMs have grown from $2 to $28.
Amazon is testing an attribution pixel, a key step in rivaling the duopoly
Like Google and Facebook, Amazon wants to take credit for the success of ads outside its own platform.
How Google got away with charging publishers more than anyone else
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The DOJ wants to show Google can do this because it has a monopoly.
Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused
From industry terms like "header bidding" to "AdX" to "DSPs" to internal Google terms, such as "Jedi Blue," there's a lot to wrap your head around.
10 advanced strategy ideas for Google Ads
Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns.