Bumble, Apple, and the art of the advertising apology
The five types of advertising apologies, explained.
apologies
How to Apologize to a Customer When Something Goes Wrong
Businesses are bound to make mistakes and disappoint their customers. But how you build your apology message and your careful attention to executing it appropriately can make the difference between losing those customers or increasing their loyalty. When delivered well, your…
How to Respond to a Bullshit Apology
In the span of five days, Saturday Night Live hired and fired comedian Shane Gillis after his use of sexist, homophobic, racist language— including
How to judge a public apology in the age of cancel culture
Three questions to ask during and after a heated controversy
How to Get Someone to Apologize
Advice from therapists, religious leaders and people who suffered terrible wrongs on ways to find repentance and resolution.
These Apology Critics Want to Teach You How to Say Sorry
No more excuses for bad apologies.