We will review another fascinating approach that marries heuristic and probabilistic methods. We will link marketing channels with a probability of a customer passing through each step of a Sales Funnel
Release 1.4 of the magick package introduces a new feature called image convolution that was requested by Thomas L. Pedersen. In this post we explain what this is all about. Kernel Matrix The new image_convolve() function applies a kernel over the image. Kernel convolution means…
Sentiment Analysis is one of the most obvious things Data Analysts with unlabelled Text data (with no score or no rating) end up doing in an attempt to extract some insights out of it and the same Sentiment analysis is also one of the potential research areas for any NLP…
‘ImageMagick’ is one of the famous open source libraries available for editing and manipulating Images of different types (Raster & Vector Images). magick is an R-package binding to ‘ImageMagick’ for Advanced Image-Processing in R, authored by Jeroen Ooms. magick supports many…
Lately I’ve been thinking a lot about the connection between prediction models and the decisions that they influence. There is a lot of theory around this, but communicating how the various pieces all fit together with the folks who will use and be impacted by these decisions…
A tutorial for using ggmap to plot basic maps in R, by using images from Google Maps as a ggplot layer.
We have been writing a lot on higher-order data transforms lately: Coordinatized Data: A Fluid Data Specification Data Wrangling at Scale Fluid Data Big Data Transforms. What I want to do now is "write a bit more, so I finally feel I have been concise." The cdata R package…
Which layout of an advertisement leads to more clicks? Would a different color or position of the purchase button lead to a higher conversion rate? Does a special offer really attract more customers – and which of two phrasings would be better? For a long time, people have…
It can be found on the RStudio cheatsheet page. Suggestions and pull requests are always welcome.