Behavior is the end result of a prevailing story in one’s mind: change the story and the behavior will change.”― Dr. Jacinta Mpalyenkana In 2020 we were all asked to change our behavior in some way, in service of “flattening the curve” — using social distancing measures to slow…
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Color can affect judgment and decision making, and its effects may vary across cultures. Research reported in this article shows that cross-cultural color effects on risk preferences are influenced by personal associations of color-gain/loss. Our research finds a cultural…
How to overcome psychological reactance, the rarely-discussed psychological reflex that’s holding you back
In psychology, reactance is an unpleasant motivational reaction to offers, persons, rules, regulations, advice, or recommendations that are perceived to threaten or eliminate specific behavioral freedoms. Reactance occurs when an individual feels that an agent is attempting to…