The Surprising Psychology That Makes Starbucks’ Pumpkin Spice Latte Irresistible

I have a confession to make - I’m a huge Starbucks fan. I know in some of your eyes that might make me basic or tacky or “very American,” but it’s the truth. I grew up watching Friends and Frasier and both shows made the idea of going to a “coffee shop” seem like an

Harvard's Sendhil Mullainathan on behavior and poverty | Harvard Magazine

A behavioral economist’s fresh perspectives on poverty

http://www.growhack.com/2013/10/how-artificial-scarcity-can-boost-desire/

Pliny the Elder: A case study in scarcity marketing - Marketplace

Pliny the Elder inspires beer hunters around the world to search for just one bottle.

Positional Scarcity

Each day on Tech Twitter, we get up in the morning, open up the website, and then go see what it is we’re mad about. A few days ago, it was this: The concept of “pay to get a better place in l…

Pro sport team sales are driven by the law of scarcity

This is a luxury toy collection at a level above yachts or private islands.