Uplift Modeling — A Data Scientist’s Guide to Optimizing a Credit Card Rene
Applying causal machine learning to trim the campaign target audience
uplift
Evaluating Uplift Models
How to compare and pick the best uplift model
Uplift Modeling with Cost Optimization
How to adjust CATE to consider costs associated with your treatments
https://www.analyticbridge.datasciencecentral.com/profiles/blogs/what-are-uplift-models
Beyond Churn: An Introduction to Uplift Modeling
Knowing which customers might churn is helpful, but uplift modeling can give you a new window into the nuances of customers’ responses…