America’s DIY Phone Farmers
Ordinary Americans are using armies of phones to generate cash to buy food, diapers, and beer through ad fraud.
advertising-commercials
Hey advertisers, track THIS | The Firefox Frontier
If it feels like the ads chasing you across the internet know you a little too well, it’s because they do (unless you’re an avid user of ad blockers, i
Stop Focusing on Trying to Go Viral and Instead Take a Stand
Consumers want to connect with a brand.
The power of brands, conscious and unconscious
Economists explore the complex forces that shape what ends up in your shopping cart and how that might change in the online marketplace
Ghost sites, domain spoofing, fake apps: A guide to knowing your ad fraud
Digital ad fraud is a volume game. Here’s a primer on how to spot the core techniques used to generate CPM fraud.
We wasted $50K on Google Ads so you don’t have to
Connect with developers sharing the strategies and revenue numbers behind their companies and side projects.
The programmatic marketer’s 2019 checklist
Four ways advertisers can improve transparency, control and efficiency of their programmatic buys are detailed here.
How to Market a Seemingly Boring Industry in a Unique Way That Results in P
Sometimes the outrageous, bizarre route is best.
Inside the Mind of a Bodega Signmaker - CityLab
How these curbside canvases came to be, according to the men who make them.
How Food Holidays and Hashtags Like #NationalCoffeeDay Start Social Movemen
Opinion: Brands are promoting and foodies are consuming.
From neural nets to autonomous machine learning algorithms: The many differ
We ask marketers to define AI, one of the industry's most prevalent buzzwords.
How Google got away with charging publishers more than anyone else
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The DOJ wants to show Google can do this because it has a monopoly.