15 Marketing Lessons From Infomercials

I spent $6 Million On Google Ads Last Year

I spent a lot of money on Google ads last year across Search, Display, Youtube, Discovery, and Gmail. Here's what I learned.

How To Easily Manage & Test Millions Of Ads

You must test ads to make your paid search account grow and thrive. That fact is no longer debatable – it is just a best practice fact. Ad testing in

Art, Commerce, and Zamfir: Selling Music on TV

Not sold in stores. Duhhhhhh.Neatorama is proud to bring you a guest post from Ernie Smith, the editor of Tedium, a twice-weekly newsletter that hunts for the end of the long tail. In another life, he ran ShortFormBlog.How the music industry’s TV-driven direct marketing…

Justin Timberlake And The AC/DC Rule

A lesson from the Australian classic rockers explains why the pop star's newest album, which hasn't generated glowing reviews or massive radio hits, still had an explosive opening sales week.

The Economics of Infomercials - Priceonomics

At $200 billion, the infomercial industry is twice the size of the entire TV business. How is that possible? We investigate the business model behind the Snuggie.

Anatomy of a Product Placement (Published 2022)

As consumers skip ads and streaming content balloons, brands aim to be everywhere all at once.

Saudi-backed LIV Golf shows how ‘sportswashing’ can backfire

Saudi-backed LIV Golf shows how 'sportswashing' can backfire.

Hacker News

Sponsoring a football club is about more than just advertising, it's a status symbol.

Neil Patel's Digital Marketing Blog

Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.

Category:Online advertising services and affiliate networks

List of Advertising networks and Affiliate networks, which include CPA Networks as well as contextual and keyword targeted advertising services. Basically networks and services that provide the means for webmasters to monetize their websites. Pay per click search engines should…

Neil Patel's Digital Marketing Blog

Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.

How Facebook Avoids Ad Blockers

Many sites try to avoid our ad blockers through limiting content or just straight out pleaing. Other companies are looking at encrypting any kind of indicator that screams “AD!” through obfuscation and other fancy techniques—confusing ad blockers. Here we’ll look at some…

Roku

Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.

We Wasted $50K on Google Ads So You Don't Have To – Indie Hackers

Ever wondered if Google Ads are really worth it, but don't have the cash for an experiment? One's been done for you!

How to Market Taboo Products

Tips from successful campaigns promoting everything from shapewear to prostate health.

Startups Live & Die by These 5 Street-Smart Laws of Advertising | TechCrunch

“Money alone isn't enough to bring happiness . . . happiness when you're actually truly ok with losing everything you have.” - Tony Hsieh, Delivering Happiness: A Path to Profits, Passion, and Purpose Disclaimer: This article’s sole purpose is to address the core principles of…

TV Advertising’s Surprising Strength — And Inevitable Fall

TV advertising is having a good week at the upfronts, and it may be more resilient than expected. That, though, means the crash will be even more abrupt.

Dutch national broadcaster saw ad revenue rise when it stopped tracking users. It's meant to work like that, right?

Brave browser's policy officer questions efficacy of personalised ads

The LinkedIn Hack That Made Me $120,000

Here’s why a writer at TechCrunch called me the biggest hustler he has ever met.

I stopped advertising everywhere and nothing happened.

What happens when you turn off all of your Internet advertising? Apparently, nothing. This post explores how I came to the decision to turn off all ads, and what I found as a result.

Why I changed my mind about advertising | The Sample blog

I used to be very anti-advertising. Fast forward two years and several pivots, and my slightly-less-early-stage business is doing $900 per month in revenue... from ads.

Is Old Music Killing New Music? - by Ted Gioia

All the growth in the music business now comes from old songs—with consumption of new music actually shrinking. How did we get here, and is there a way back?

Celebrity Ads Have Never Been Worse

Pitt. Depp. Wahlberg. Damon. Bad. Dumb. Stupid. Awful.

This tool confuses Google's ad network to protect your privacy | MIT Techno

Current privacy laws don’t shield people from the pervasive surveillance of Big Tech. Guerrilla tactics are all we’ve got.

People Don’t Buy Products, They Buy Better Versions of Themselves – Zander

What Apple, Samsung, and Starbucks learned from Pepsi Photo by John Fornander on Unsplash The year was 1957, and Pepsi — like many of the youth at that time — was dealing with an ide…

Billboard Empire

The evolution of the billboard, an object that very much tends to keep pace with the times. Who doesn’t love outdoor advertising?

How to poison the data that Big Tech uses to surveil you

Algorithms are meaningless without good data. The public can exploit that to demand change.

Can Apple change ads? — Benedict Evans

20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at…

How Political Parties Can Win Converts

Political parties rarely run ads to try to win over long-term loyalists. New research suggests it’s actually possible—and worthwhile.

The Secret Psychology of Sneaker Colors

You think they randomly choose those glaring shades of Nike, Adidas and New Balance? Think again.

The economics of movie product placements

Today’s films are brimming with products from big-name brands. How exactly do these partnerships work? And is the payoff worth it?

The Decoy Effect: How You Are Influenced to Choose Without Really Knowing I

Think you got a good deal? Look again.

To Counteract Propaganda, We Should Look to Lessons from Advertising

The goal should not be conversion but doubt.

Google eyes privacy-friendly substitute to cookies - Axios

Tests show advertisers can expect at least 95% of conversions per dollar spent on ads, compared to cookie-based advertising, Google said.

Looks vs. Results: My ugly ad got 150% more clicks than a professional desi

Making things look nice can take a long time, either due to lack of resources or abundance of opinions. This could delay launches, frustrate people, and waste precious energy. Those are high costs for startups or companies hoping to move fast. Is it worth it? Long ago I got fed

Ads Don’t Work That Way | Melting Asphalt

With first-party data, Allrecipes is able to bake reader comments into adve

Publisher comment sections are not only seen has hotbeds for toxicity, but historically have been very difficult to monetize.

How Advertisers Convinced Americans They Smelled Bad

A schoolgirl and a former traveling Bible salesman helped turn deodorants and antiperspirants from niche toiletries into a multi-billion industry.

Principles for Naming a Brand

Finding a brand name can be a painful process but these eight rules, based on brand naming examples, cover everything to get it right.

Video Advertising Glossary - SelectMedia

View our video advertising glossary and learn common terms that will help you understand better the world of video advertising.

How the Game-Changing George Foreman Grill Made History

It's been 25 years since an aging prizefighter, a quirky gadget, and iconic ’90s marketing combined to take over the world.

One Piece of Calculus That Can Change the Way You Advertise

If you make $10 profit each time you sell a product, what cost per conversion should you aim for? Answering this question isn't easy, but it can teach us a lot about how to approach advertising.

Pitch deck: An inside peek at how Hulu is selling its pause ads

Hulu is allowing just four advertisers to run pause ads each month, which helps to explain why this new type of inventory is selling out several months in advance.

Asked to Pick Between Opera or Broccoli, These Kids Packed the Opera House

Fun Swedish stunt from McCann Stockholm creates a new rivalry

Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper

The chain's anti-preservatives pledge breaks just about every rule in advertising.

Why Restoration Hardware Sends Catalogs the Size of a Toddler

The surprising persistence of the mail-order business

Inside the Brotherhood of Pi-hole Ad Blockers

For the advertising industry, ad blocking is an existential crisis. For the Pi-hole community, it’s a sport.

'Shoppable billboards': DTC retailers say physical stores are driving online sales

DTC brands credit physical stores with boosting their online sales.

WTF is authenticated consent?

Authenticated consent is a term that has started to crop up more and will likely gain more steam in the future. Here's what it means.