When to Track on the Client vs. Server
When deciding whether to track users on the server or on the client, there are many gotchas and factors to consider. Here is a short guide with pros and cons of each.
analytics-metrics
5 Tricks When A/B Testing Is Off The Table
Data Science, Machine Learning, AI & Analytics
Understanding the value of your customer: CLV 101
At some point, almost every company faces questions like How good are the customers that we acquire? How do they
How Not To Sort By Average Rating – Evan Miller
Users are rating items on your website. How do you know what the highest-rated items are?
11 Important Model Evaluation Techniques Everyone Should Know - Data Scienc
Model evaluation metrics are used to assess goodness of fit between model and data, to compare different models, in the context of model selection, and to predict how predictions (associated with a specific model and data set) are expected to be accurate. Confidence Interval…
Non-Obvious Signs of Early Startup Traction — And How to Spot Them
We gathered the most surprising anecdotes from seasoned founders about when things clicked into place.
Market Basket Analysis Using High Utility Itemset Mining
Finding high-value patterns in transactions