Are subscription services viable for independent retailers?
Small, local retailers are vying for a piece of the market and find a focused approach builds customer loyalty.
ecommerce
Shopping Cart or Wishlist? Saving Products for Later in Ecommerce
On ecommerce sites, saving shopping-cart items for possible later purchase must be discoverable and low-effort.
How to Display Taxes, Fees, and Shipping Charges on Ecommerce Sites
Unexpected service fees and special-delivery costs should be disclosed early in the shopping process to avoid losing customers.
Applying Discounts and Promotions on Ecommerce Websites
Coupons and other discounts should be easy to apply and shopping carts should clearly display how the total was affected by the promotion.
How to Respond to a Copyright Infringement Notice
Copyright infringement is a serious issue that could cost a business as much as $150,000 per instance. If your business receives an infringement notice, take it seriously. Aim to settle if, in fact, infringement occurred.
How to Negotiate the Price of a Pricey Premium Domain
Buying a domain at the asking price? That's like buying a used car at the asking price. Doing your homework pays off.
Is your E-commerce Store performing poorly? – Here are essential tips to tu
When setting up an e-commerce store, the majority of the entrepreneurs usually assume things will automatically work out, and they will start making good
4 Online Merchandising Hacks to Increase Profits
Retailers seek to avoid markdowns and sell out of the season at full margin, but it isn’t easy to predict how much inventory to acquire. In this post, I'll address four online merchandising tactics that balance consumer demand with inventory levels, to maximize profits.
Beginner’s Guide to Product Qualified Leads (PQLs)
A product qualified lead (PQL) is a lead who has experienced meaningful value using your product through a free trial or freemium model. Learn how to use them in your organization here.
Non-standard Product Images Can Spur Sales
Quality product photos are crucial to selling online. Since they cannot physically touch an item, shoppers need to see all the core details. To maximize sales of a product, though, you need multiple types of images — beyond studio shots. Here are three types of non-standard…
SEO Checklist for Website Redesigns and Replatforms
Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.
Useful (and Useless) Mobile Ecommerce Metrics
In my experience, there are a few "cuts" of data that matter more for mobile than for desktop. Conversely, there are a handful of traditional metrics from desktops that are not as important on mobile or potentially difficult to optimize.
How SaaS Products Ascend the “Trust Pyramid”
SaaS products may be the future of how we work, but that future will only happen if we can learn how to build trust with your customers.
8-step SEO Crawl Audit for Ecommerce
Your site won’t rank if search engine bots can’t crawl it. And hidden doors that don’t impact human visitors can lock bots out. Use these eight steps to ensure search bots can access all of your ecommerce site.
Amazon is a boring retailer — Benedict Evans
Amazon is so new, and so dramatic in its speed and scale and aggression, that we can easily forget how many of the things it’s doing are actually very old.
Free SaaS tools for companies on a budget (and a pre-formatted budgeting sheet) - Canny Blog
Not every SaaS company has endless spare money. One of the biggest piggy bank breakers are the tools we use—and it adds up fast.
7 Gaps in Google Analytics That Require Additional Tools
Google Analytics is a powerful, free web analytics platform. However, it has gaps that are better served by other tools. I'll address those gaps and tools in this post.
The inherent value of identifiable store traffic
Many attributes of the customer journey are very predictable and can be planned for to create and convert inbound store footfall.
Buy Me a Coffee
Buy Me a Coffee is the best way for creators and artists to accept support and membership from their fans.
Amazon and Target race to revolutionize the cardboard shipping box
The box has never looked better.
The Case for Optimizing Image Performance
For ecommerce, pictures can showcase products, inspire customers, and boost conversion rates. For web performance, however, pictures can hurt page load
SEO: Tell Google Which Pages Not to Crawl
The typical goal of search engine optimization is to have your site's pages show up on a Google results page in answer to a query. But there are pages that should not be included in search results. Removing them from Google's index might actually increase search engine traffic.
Laundry detergent or boxed wine? How e-commerce is changing packaging
Manufacturers are developing two packaging designs for the same product: those destined for the retail shelf and those sent directly to consumers.
‘They offered us everything but the kitchen sink’: DTC brands are mostly sp
Amazon wants the customer that buys DTC brands, and it’s offering incentives for that to happen like specialized shipping packages or financial investments.
StoreKing lures Amazon by connecting the dots of rural India
Network of mom-and-pop shops brings e-commerce to up to 800m consumers
Untuckit is using Amazon to offload older styles
Untuckit is using Amazon to offload older styles -- preferring the marketplace as an alternative over the traditional outlet store.
We wasted $50K on Google Ads so you don’t have to
Connect with developers sharing the strategies and revenue numbers behind their companies and side projects.
How PopSockets Prospered after Leaving Amazon
PopSockets opted not to be a direct vendor to Amazon. Instead, it chose one major reseller to represent it on the marketplace. But, Amazon would not allow it. So, PopSockets walked away.
3 Strategies to Fulfill Like Amazon
We can be certain that Amazon is spending millions to improve and optimize its shipping processes. In this post, I'll describe three strategies to fulfill like Amazon, even if you have a fraction of its scale and infrastructure.
“Secret” Google Playbook Shows How to Improve Ecommerce Sales
Google published a strategy book that's a gold mine of data driven tips for increasing sales.
Shopify App Store: Ecommerce App Marketplace
Shopify App Store: customize your online store and grow your business with Shopify-approved apps for marketing, store design, fulfillment, and more.
‘It’s their moat’: How Shopify built an $800 million partner ecosystem
Shopify is partnering with a network of more than 20,000 app developers and agency partners to build profitable businesses.
25 Ecommerce A/B Testing Ideas For Your 5 Top Store Pages
The biggest question in ecommerce A/B testing is not “how.”
Why the Sharing Economy Has Come to Apparel
Express and Ann Taylor are just two of several established retailers that have launched clothing rental subscriptions in recent months.
Success with Google Shopping, Part 3: Merchant Center Setup
Google Shopping ads can deliver many prospects to an ecommerce site. The ads can appear for precise keyword searches — such as a product make and model — making them effective in matching products to buyers. This is the third article in my "Success with Google Shopping" serious.
How to Market a Seemingly Boring Industry in a Unique Way That Results in P
Sometimes the outrageous, bizarre route is best.
5 ways to avoid duplicate content and indexing issues on your e-commerce si
Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best chance of getting indexed in the search results.
eCommerce 101: Understanding Shopping Cart Abandonment [with Infographic]
An illuminating infographic highlights 10 e-commerce pain points that ruin the user experience and lead to shopping cart abandonment.
Service as a SKU | Andreessen Horowitz
Editor’s note: This article by now-a16z general partner Alex Rampell was originally published in 2012 in TechCrunch. The biggest ecommerce opportunity today involves taking offline services and offering them for sale online (O2O commerce). The first generation of O2O commerce…
What PopSugar learned from selling products through text messages
PopSugar said it expects to have 20,000 subscribers by year's end to its text message program, which it's used to sell protein bars and housewares.
The Real Benefit of Amazon Reviews
I'm a longtime seller on Amazon's marketplace. I also mentor many sellers and help brands to improve their marketplace sales. And I belong to various
15 Tools for Animation
If you’re interested in creating content to promote your product or service, think about making a cartoon. Producing animation has several advantages over
Strategy & Implementation of Third-Party Connections in Products
Building a product that connects to multiple third-party products is a common approach — an annotated twitter thread exploring strategic…
51 Examples of Growth Hacking Strategies & Techniques From The World’s Most
Learn how the world's fastest growing companies have hacked their way to success with innovative products, viral promotions and ingenious marketing campaigns. [6500 words]
10 ways to offer shoppers a discount
Many online retailers unintentionally train consumers to expect discounts. Clothing stores are amongst the worst offenders. Constant discounting makes full-price shoppers believe they’re being overcharged. They often won’t shop until the next sale, which leads to a vicious…
9 Tips to Manage Out-of-stock Inventory
Sometimes even the most-prepared retailers sell out of popular items. How these inventory shortages are communicated on an ecommerce website may impact
Why Online Retailers Should Hide Their Best Discounts
Online retailers should take a tip from brick-and-mortar stores: shove your best deals to the back of the store. Research by Thales Teixeira and Donald Ngwe.
Indie Hackers: Work Together to Build Profitable Online Businesses
Connect with developers sharing the strategies and revenue numbers behind their companies and side projects.
Why sell barbells?
I'm often asked why I started FringeSport. People inquire, "Of all the things to do, why sell barbells?" I tell them that if I wanted only to make money,
Comparing A/B and Multivariate Testing
A/B tests are controlled experiments of two attributes, to measure which one was most popular with users. You can apply A/B testing to just about anything that you can measure. Multivariate testing allows you to measure multiple variables simultaneously.