How brands get their names, explained by a professional namer

A professional explains why brand names have gotten weirder.

A professional explains why brand names have gotten weirder.

Scientist Gary Marcus argues that “deep learning” is not the only path to true artificial intelligence.

The science of these viral mash-ups reveals why they are so effective at spreading ideas and beliefs.

Learning a language is challenging but extremely rewarding. Try one of these excellent apps to help you get started.

According to experts, it's unlike any word, in any language.

No one person can take credit for the invention of American Sign Language. Its history reaches back to the early 19th century, when forms of sign developed among Deaf communities in New England.

Scientists are using machine learning to eavesdrop on naked mole rats, fruit bats, crows and whales — and to communicate back.

The Sumerians, Maya and other ancient cultures created texts that have lasted hundreds and even thousands of years. Here's what they can teach us about crafting an immortal message.

Sometimes you can say more with humor than with a polished speech or marketing spot.


The Kusunda language has no known origin and a number of quirks, like no words for "yes" or "no". It also has only one fluent speaker left, something linguists are racing to change.

A pocket guide to Neapolitan nonverbal communication.
Linear Elamite, a writing system used in what is now Iran, may reveal the secrets of a little-known kingdom bordering Sumer
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Neuroscience has found that gestures are not merely important as tools of expression but as guides of cognition and perception.
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It’s all because of the similarities between words.

Our sensory systems for hearing and touch overlap to stir a wealth of emotions.
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There’s ancient evidence for the custom of shaking hands, but did it mean the same thing then as it does today?
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Psychologists, neuroscientists and philosophers are trying to understand humor.

Although the default answer to almost every question, request or suggestion is a disheartening ‘non’, a ‘oui’ is often hiding in the context of what is being said.

The Sanaa Palimpsest has a number of unique characteristics, not least as an enduring artefact of Quranic scribal methods and of Islamic heritage within Yemen. Yet deciphering the text poses theological quandaries surrounding Quranic tradition.


At the crossroads of south and central Asia lies one of the world’s most multilingual places, with songs and poetry to match

From a neurological and evolutionary perspective, music is fascinating. There seems to be a deeply rooted biological appreciation for tonality, rhythm, and melody. Not only can people find certain sequences of sounds to be pleasurable, they can powerfully evoke emotions. Music…

The singular form of 'they' has been endorsed by writers like Jane Austen and William Shakespeare.

Researchers at MIT are investigating the brain of a woman, known by her initials EG, with a missing temporal lobe.
The centuries-old texts were erased, and then written over, by monks at Saint Catherine’s Monastery in Egypt
There are words which have special meaning within each culture and carry power where they are used.
How we applied qualitative learning, human labeling and machine learning to iteratively develop Airbnb’s Community Support Taxonomy.

Christine Schreyer is a linguistic anthropologist who researches the people who invent new tongues and seek to sustain ancient ones.
Lifehacker reader Gabriel Wyner was tasked with learning four languages in the past few years for his career as an opera singer, and in the process la

In this map of laughter around the world you will be able to see how haha is written in different countries depending on their languages.

Nonhuman creatures have senses that we’re just beginning to fathom. What would they tell us if we could only understand them?

“No matter how it was collected, where it was collected, when it was collected, our language belongs to us," said Ray Taken Alive, a Lakota teacher.

No, English isn’t uniquely vibrant or mighty or adaptable. But it really is weirder than pretty much every other language
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There couldn’t be a ‘Is This a Pigeon?’ without a ‘Beware of Doug’.

The tools we use to help us think—from language to smartphones—may be part of thought itself.
24K votes, 10K comments. 49M subscribers in the AskReddit community. r/AskReddit is the place to ask and answer thought-provoking questions.

Have you ever had a brain fart and couldn't remember some common word or term that you needed to use? You can often get the point across by using whatever words might be close. That's how a peacock becomes a "disco chicken," or a cow can be called a "moo beast." In an AskReddit…
Before humans stored memories as zeroes and ones, we turned to digital devices of another kind — preserving knowledge on the surface of fingers and palms. Kensy Cooperrider leads us through a millennium of “hand mnemonics” and the variety of techniques practised by Buddhist…


In a city where diplomats and embassies abound, where interpreters can command six-figure salaries, where language proficiency is résumé rocket fuel, Vaughn Smith was a savant with a secret.

Neuroscientists are exploring whether shapes like squares and rectangles — and our ability to recognize them — are part of what makes our species special.
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Is there a connection between sound and meaning?

The Inca are most often remembered not for what they had but for what they didn’t have: the wheel, iron, a written language. This third lack has given rise to a paradox, the Inca paradox. Could it …

Maybe it has happened to you: a stranger catches your eye while you peruse the plant identification section of the library, or wander a mossy hillock speckled with Amanita bisporigera, or shuffle a…

5 endangered languages you can learn via Duolingo, Memrise, and online platforms like Hawaiian, Yiddish, Cornish, Greenlandic, and Navajo.

Linguistic games and research are revealing a hidden connection between what words look and sound like, and what they mean.