Streamlining E-commerce: Leveraging Entity Resolution for Product Matching

How Google figures out the price of a product across websites

12 Tools for Generating Hashtags

Need more from social media campaigns? Try high-performing hashtags.

Amazon Marketplace Fears

Amazon's marketplace accounts for most of the revenue for thousands of merchants. Therein lies the fear.

How Four Brothers Allegedly Fleeced $19 Million From Amazon

Over the course of two years, four brothers allegedly swindled Amazon out of at least $19 million using $94 toothbrushes and other expensive goods.

Exclusive | Inside Amazon’s Secret Operation to Gather Intel on Rivals

Staff went undercover on Walmart, eBay and other marketplaces as a third-party seller called ‘Big River.’ The mission: to scoop up information on pricing, logistics and other business practices.

25 Best Event Ticketing Stores Compared | In-Depth Review 2024

10 New Ecommerce Books for Spring 2024

This installment of our quarterly rundown includes titles on digital marketing, team development, content marketing, AI, launching a startup, and more.

Algorithms can aid price collusion, even if no humans actually talk to each

The DOJ and FTC weighed in on a case about hotel pricing.

How to Get Started: Investigating Payment Gateways Online

Investigating the financial transactions of an organisation can reveal details about its connections and funding. Here's a quick guide on how to do it.

Lessons from More Than 1,000 E-Commerce Pricing Tests

At most small and medium-sized e-commerce retailers, prices are typically set and updated in an ad hoc fashion without one clear owner. The process often starts by using a gross margin target, followed by some comparison with competitors, and then some adjustments from there…

Guide to Marketplace Payment Processing

By Mdu Sibisi One of the biggest challenges for modern e-commerce and fintech developers is building...

Nigerian businesses increasingly skip traditional banks and turn to Moniepo

Moniepoint’s payment machines have become ubiquitous across Nigeria. But the company faces competition from Chinese-backed OPay.

Why the worst users come from referral programs, free trials, coupons, and

Tools to Export Google’s SERPs

Knowing the URLs in search engine result pages leads to further analysis, such as referring domains, page authority, word count, and more.

Email Delivery, Explained

The best email offers are meaningless if recipients never see them. Here's how to ensure messages reach inboxes.

12 Apps for Creating, Editing Videos

Sophisticated videos require only a smartphone and an app. Here's an update to our long-running resource of tools to create, edit, and transform videos.

Privacy Tactics Complicate Ecommerce Marketing

Eliminating URL tracking parameters forces marketers to find other attribution methods.

How an Ugly Single-Page Website Makes $5,000 a Month with Affiliate Marketi

No need to create a fancy and modern website with hundreds of pages to make money online.

ChatGPT Prompts for Customer Personas

Identify and target personas of keywords, competitors, Reddit discussions, and more.

‘Let’s Go Shopping (LGS)’ Dataset: A Large-Scale Public Dataset with 15M Im

Developing large-scale datasets has been critical in computer vision and natural language processing. These datasets, rich in visual and textual information, are fundamental to developing algorithms capable of understanding and interpreting images. They serve as the backbone for…

9 strategies for removing negative content from the web

Here are ways to remove webpages and online posts harmful to your brand – from privacy claims and copyright notices to legal measures.

19 Open Source Ecommerce Platforms

Open-source platforms are flexible, composable, and highly customizable. Here's the all-new update to our longstanding list.

What is RGSP? Google’s Randomized Generalized Second-Price ad auctions expl

A deep dive into why the DOJ thinks RGSP makes ad auctions unfair, and why Google believes it creates a better user experience.

Comparing 4 Image-to-text AI Tools

Drop a photo into an AI vision technology tool and receive product descriptions, social media captions, and more. We test four leading providers.

The all-out revolt against Knitting.com helps explain boycotts at Reddit an

The knitting world rose up against corporate ownership—and displayed the power of online communities

Burning money on paid ads for a dev tool – what we've learned

Since starting PostHog in 2020, we’ve learned a bunch about what does and doesn’t work when it comes to marketing to engineers . Paid ads is a…

Your Followers are not Your Fans

Using data provided by Vivid Seats and Instagram, I learned that social media clout isn't all it's cracked up to be.

ACH vs. Wire Transfers: Which Is Right for You?

Automate complex business processes with Nanonets' intelligent automation AI. Draw actionable insights from unstructured data across multiple sources.

eBay rolls out a tool that generates product listings from photos

eBay's new generative AI tool, rolling out on iOS first, can write a product listing from a single photo -- or so the company claims.

There are more than 4 types of search intent

Explore user motivations, intent categories, and tactics to create SEO content that resonates and converts.

11 free tools for PPC campaign management

These tools can help you analyze PPC competitors, track search trends or design ad creative – all without spending a dime.

Four Types of Ecommerce Merchandising That Business Owners Should Know

By Sam Cortez, managing editor and outreach specialist for Scalefluence.comMerchandising is the process and practice of displaying and arranging products for the best customer experience. The concept of merchandising is based on guiding prospective customers through the buyer’s…

Inside the Delirious Rise of ‘Superfake’ Handbags (Published 2023)

Can you tell the difference between a $10,000 Chanel bag and a $200 knockoff? Almost nobody can, and it’s turning luxury fashion upside down.

ChatGPT Prompts for Text Analysis

ChatGPT can generate usable content. But it can also analyze existing content — articles, descriptions — and suggest improvements for SEO and social media.

Use ‘Look Inside’ to Sell More Products

The benefits of Amazon's "Look inside" book label applies to many products. Apparel, bags, housewares, and more could experience more conversions with an inside peek.

10 SEO challenges faced by fast-growing SaaS companies

When done right, SEO efforts can reduce SaaS customer acquisition costs and maximize marketing ROI dramatically.

11 Product Labels for Max Conversions

Paraphrasing technical product details into easy-to-understand labels drives ecommerce conversions. Here's how, with examples.

Thrift shops thrive when disorder is balanced with high seller knowledge

One person's trash may well be another's "come up," or what the rapper Macklemore calls hidden treasures in the song "Thrift Shop," but only if secondhand shoppers follow the rapper's lead and dig through ...

eBay’s Blazingly Fast Billion-Scale Vector Similarity Engine

The Similarity Engine's use cases include item-to-item similarity for text and image modality and user-to-item personalized recommendations based on a user’s historical behavior data.

The Future of Ecommerce: How a Product Becomes a Purchase

General Partner Connie Chan on how leading brands are using AI and other technology to combine the serendipitous discovery of offline shopping with the infinite options of online shopping. Today, most of the Western world revolves around search-based online commerce. This means…

10 Best Practices for Ecommerce Checkout Design

Optimizing your ecommerce checkout process is crucial to reduce cart abandonment rates, as it affects...

China’s Digital Landscape in 2020 | KAWO 科握

A comprehensive overview of the China social media landscape in 2020 - know how to navigate and help marketing teams achieve success in Chinese social!

How 20 years of Google’s AdSense changed the internet

Google's targeted ad initiative AdSense was initially launched as “content targeting advertising” 20 years ago this month. Here’s how it changed the internet.

Target Just Announced Something Brilliant That Amazon Can't Compete With

Make it easy for your customers to do business with you.

9 Ways to Grow Repeat Buyers

Repeat customers are the lifeblood of successful ecommerce stores. Here are helpful tips for encouraging buyers for the long term.

20 Free Ecommerce Icon Sets

Professional icons can engage shoppers and assist in navigation, checkout, and more. Here's our all-new update of ecommerce icons for most every need.

Tools to Create, Optimize Meta Descriptions

Meta descriptions do not influence organic rankings. But the descriptions appear in search snippets more often than not and thus impact clicks on organic listings.

Building a Recommender System for Amazon Products with Python

I built a recommender system for Amazon’s electronics category

Shopping for Apparel in an Online World: UI/UX Design for Virtual Clothing

How AR and VR are reshaping apparel e-commerce.

Welcome to the Shoppy Shop

Why does every store suddenly look the same?