3 Flaws of Cost-plus Pricing - Practical Ecommerce
Cost-plus pricing on the surface seems straightforward. But then market forces intervene.
ecommerce
Why Everything at Walgreens Is Suddenly Behind Plastic
The recent spike in shoplifting is both overblown and real. And almost everyone is profiting from it (including you).
15 Press Release Distribution Services
Spreading the word on product launches, updates, and collaborations is difficult. Press releases can help, especially when distributed to targeted media outlets.
Hacker News
Ultimate Guide on Working with Suppression Lists
Email suppression lists are a powerful tool that every email marketer should use. Since suppression lists allow keeping your sending reputation and email
9 UX Learnings From the World's Best Ecommerce Site
Ecommerce websites require great user experience (UX) to achieve the reason for which they’re...
9 Best Ecommerce UX Practices From the World's Best Ecommerce Site
Discover the 9 best ecommerce UX practices from the world's top B2B ecommerce sites that made the top of HackerNews as the best ecommerce site.
An eCommerce Guide To Accepting International Payments
By Anna Smith, freelance writer.Pursuing global markets can be a thrilling and significant step for your business. However, it’d be best to establish a secure and proficient means for accepting payments internationally. The best worldwide payment method for your eCommerce will…
Where Does All the Cardboard Come From? I Had to Know. (Published 2022)
Entire forests and enormous factories running 24/7 can barely keep up with demand. This is how the cardboard economy works.
Basically everything on Amazon has become an ad
Inside the under-the-radar business that makes more money than Amazon Prime.
A Complete Taxonomy of Internet Chum - The Awl
by John MahoneyThis is a bucket of chum. Chum is decomposing fish matter that elicits a purely neurological brain stem response in its target consumer: larger fish, like sharks. It signals that they should let go, deploy their nictitating ...
GoodwillFinds.com gives shoppers more reasons to feel good about buying sec
A new recommerce venture offers all of the benefits of buying second hand plus a means to help fund social service programs in local communities, such as job training and youth mentorship. Do you see retailers trying to raise the visibility of their secondhand offerings in light…
Subscriptions are out, refills are in.
Everything these days is a subscription. And honestly, on reflection, subscriptions are complete horseshit.
Multi-Objective Ranking for Promoted Auction Items
Determining which promoted auction items to display in a merchandising placement is a multi-sided customer challenge that presents opportunities to both surface amazing auction inventory to buyers and help sellers boost visibility on their auction listings.
PPC management for e-commerce: 28 tools to explore
Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.
Locations product recommendations
7 useful Excel formulas and functions for PPC
Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle.
Elevate Your E-commerce Journey With Animated UX Microinteractions
Microinteraction best practices that improve e-commerce UX.
5 Amazon product listing optimization must-haves
Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips.
Retail’s ‘Dark Side’: As Inventory Piles Up, Liquidation Warehouses Are Busy (Published 2022)
Consumers are buying fewer discretionary goods and returning more. To clear their shelves, retailers are selling to liquidators at steep discounts.
Site taxonomy for SEO: A straightforward guide
In this guide: learn why website taxonomy is fundamental to SEO success and how to optimize site taxonomies.
The Details of Shopify’s Massive Q2 2022 Loss
Having posted a massive $1.2 billion loss in Q2 2022, Shopify effectively reset its financial outlook. Longtime contributor and analyst Marcia Kaplan looks at the details.
Why is it so hard to give Google money?
How Paper Catalogs Remain Relevant in a Digital Age
Whether or not you should pursue a catalog strategy is a question that deserves significant thought. As digital marketing becomes more complex, it may make a lot of sense to send out correctly designed catalogs to the right customers. For e-commerce retailers without physical…
Getting 200% More Actionable Feedback from Customers that Cancel - ExtendsLogic
Getting useful cancellation feedback from customers is tough. The problem is that once people have canceled, they’re no longer engaged and will rarely spend the time to give you feedback. One of the best things I’ve ever done to combat this with Bidsketch was to add a mandatory…
Email Marketing Metrics, Part 1: The Basics
Email marketing is cost effective and typically has a high return on investment. But over the years, email marketing has changed. Measuring the
Piracy Doubled My App Sales
Where Should We Build a Mall? The Formation of Market Structure and Its Effect on Sales
This research by Doug J. Chung, Kyoungwon Seo, and Reo Song bprovides a rigorous, yet practical, framework to understand and evaluate why retail stores join a shopping mall and how their decisions affect mall revenue.
How to Price Shipping and Handling Fees
Today's consumers expect free shipping for most items. But it's not always obvious for merchants to know when and how to offer it. Here's our all-new update for analyzing shipping costs and free delivery.
How Darknet Sellers Build Trust
The Amazon for drug dealing is built around user reviews.
How a Preview Image Increased a Landing Page's Conversion Rate by 359% - Search Engine Watch
Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here’s how you can conduct your own test.
From Forever 21 to Online Shopping, Why Fast Fashion Is So Addictive
Research shows that the brain finds pleasure in the pursuit of inexpensive things, and high-street chains and online retailers sites alike are cashing in.
Ecommerce a Crucial Industry in the Pandemic; 7 Ways to Ease the Burden
Online stores will become increasingly crucial in the coming weeks. What follows are seven measures to keep your ecommerce business afloat and ease the burden of operating with limited resources.
Anatomy Of A Pirate
How to Build an Amazon Affiliate Website - 2024 Guide - Make A Website Hub
When it comes to making money online you’re going to have a lot of options at your disposal. Frankly, it can be quite overwhelming just choosing an online
Advanced list building
Should merchants accept Bitcoin?
I was recently asked if ecommerce merchants should accept Bitcoin. My answer is a resounding “yes.” I can think of only a few minor downsides and many
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15 Tools to Optimize Ecommerce Images
Does your website have an acceptable load time? Images usually account for most of the downloadable bytes on a page. Optimizing your images can yield a
The State of SaaS Pricing [Infographic] - OpenView
After surveying more than 1,000 software executives about their SaaS pricing habits, we've uncovered some alarming gaps. View the results here.
Brand Bidding Techniques: Smart Ways To Use Typos & URLs As Keywords
Finding the right mix of keywords is as much science as it is good common sense. When it comes to your brand, there are typo and URL derivation techniques
How Etsy Crafted an E-Commerce Comeback
To survive competition from e-commerce giants, the handmade-goods retailer had to persuade its quirky community to get just a teensy bit corporate.
All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces
Since Benchmark’s investment in Ebay 15 years ago, we have been fascinated by online marketplaces. Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportunity to link the players in a particular market, reducing friction in both the…
Catalogs & Wishbooks
336 Vintage Christmas Catalogs & Holiday Wish Books with 302,605 total catalog pages from Sears, Montgomery Ward and JCPenney over the years.
What Makes Shoppers Click? A Lesson in E-Commerce Consumer Psychology (INFOGRAPHIC) - Conversion Sciences
Consumers have access to all kinds of buyer information on-line. So what is it that makes them click?
275 Free, Responsive Email Templates
Whether you’re sending a newsletter, welcome message, product announcement, or holiday greetings, there are plenty of customizable email templates to match your brand and design on any device. Here is a list of responsive email templates.
Five Questions Companies Should Ask Before Making an Innovation-Driven Acquisition
The Swiss pharmaceutical giant Roche is nothing if not determined in its quest to acquire Illumina, the San Diego-based leader in genetic-sequencing equipment. In January, after Illumina’s board rebuffed Roche’s initial overtures, Roche made a $5.7 billion tender offer directly…
45 Tools to Generate Content, for Ecommerce
Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and
12 Innovative Mobile Payment Apps
Paying with a smartphone is easier than ever. Innovative mobile payment apps are providing consumers with new ways to exchange money with peers, purchase