Why Your eCommerce Business Should Have a Pop-Up Shop

Ecommerce is booming, and there’s no doubt about that. The numbers speak for themselves. After all, in 2017, ecommerce sales reached $2.3 trillion, and

Ecommerce is booming, and there’s no doubt about that. The numbers speak for themselves. After all, in 2017, ecommerce sales reached $2.3 trillion, and
Funnel optimization for web3 companies will become critical to their success. Token grants cost 4-7x than traditional customer acquisition techniques. Other techniques, like incentivized referral, improve the economics but still tally 19 month payback periods. A year-and-a-half…

The BG/NBD model explained.

Hidden ticket charges and more have been outlawed in New York State thanks to new legislature that just passed.

This paper appeared in VLDB'19 and is authored by Maurice Herlihy, Barbara Liskov, and Liuba Shrira. How can autonomous, mutually-distrust...
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Unlock data to make effective decisions across digital marketing. SEO, content marketing, PPC, digital PR, and more.

Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.
There are 351 million registered domain names and counting. Every day, thousands more are registered. Since domain names can only be used by one company or

Luxury brands should use their digital channels to support and enhance their high-quality customer experiences. This requires providing product details that spark interest, balancing visual design with other priorities, and avoiding interruptions that risk cheapening the brand.
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It’s no good acquiring customers for $10, if they only stick around for a month or two. Your retention can be visualized much easier by doing a cohort analysis, a technique widely used in medicine. Here's some tips top get started.

If you want to always be closing, then you need to always be testing, a long-standing mantra (and title of a popular book) in the search marketing space.

Unbounce has everything you need to optimize for conversion.
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Vidalia Onions to be exact. They’re classified as a sweet onion, and because of their mild flavor (they don’t make your eyes tear up), some folks can eat them like an apple. Most of my customers do. During a phone order one season – 2018 I believe – a customer shared this story…

Ollie’s is very possibly the only company in America whose brick-and-mortar stores are not just surviving but thriving.
Video is increasingly impacting ecommerce. Consumers use it for purchase decisions. Influencers live-stream product endorsements. And brands deploy video for engagement and product offerings. Here is a list of platforms for shoppable video.

SaaS Landing page inspiration is usually "pretty" but not conversion/result driven so in this article, I compiled the best SaaS Landing pages examples I've seen and broke-down their secrets for conversions!

As part of its ongoing efforts to expand into e-commerce, Twitter today announced a new partnership with Shopify. The deal will see Twitter launching a

Merchants in North America have many carrier choices for delivering goods to customers. The U.S. Postal Service's flat-rate shipping boxes can save money in certain instances. We compare prices in this post.

Should You Place a CTA Above the Fold? Experts in the design and digital marketing world have frequently claimed that if you want to get the best results with a CTA , you need to place it above the fold. Just look at this landing page from Lyft, for instance, you immediately see…

Shoppers' actions on an ecommerce site create opportunities for automated, triggered emails. Such behavior-based email automation is a sure-fire tactic to drive revenue.

Google Shopping ads appear in search results as pictures above or alongside the text-based ads and organic listings. But unlike text-based ads, Shopping

Increase customer loyalty and take advantage of an additional opportunity to connect with customers by using packaging inserts. Here's why and how to use them in every package you send out.

Dive into the world of transactional emails and their importance for ecommerce stores. Learn the types and best practices, with examples, in this guide.

Marketing for luxury goods is a highly competitive space. Here's a full guide of how to craft SEO strategies and tactics to maximize those results.
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Constant bargain hunting makes us value all the wrong things about shopping.

Inside every AdWords account there is a report that shows the exact words (a "query") that searchers typed into Google before clicking on a specific ad.

Need to spice up descriptions for bland products? Use these themes and examples the next time you’re describing a back-to-school backpack or plain white t-shirt. You’ll soon understand how to look at ordinary products differently.

Boost brand awareness, increase site visitors, and drive conversions with personalized advertising. AdRoll's been trusted by 140,000+ brands for over 15 years.
Some industry insiders estimate there are as many as 100 brands selling compressed foam mattresses online.

Ever wonder why after buying shoes online (or any other consumer goods), for the next few weeks or months, you can be sure to spot ads or promotions for those same shoes on nearly every website you visit? What’s more, you'll see which shoes your Facebook friends bought, which…
Find the latest Design news from Fast company. See related business and technology articles, photos, slideshows and videos.

CommerceHub and ChannelAdvisor are now united as Rithum. We empower top brands, suppliers, and retailers with durable, profitable e-commerce solutions.

Many websites lose reporting from one of their marketing or analytics platforms. The culprit is usually the removal of tags during updates to the sites. Tags are critical for ecommerce merchants. But they add clutter to websites. That's the purpose of Google Tag Manager — to…

Why does the ecommerce community have such a blind spot when it comes to unique product descriptions? Syndicated descriptions produce duplicate content. Why is duplicate product copy accepted so blindly? The answer depends on whether you’re the syndicator or the site using the…

The way we live our lives has an impact on our work. Long lists of typical chores may turn your

Competitive poaching refers to the practice of bidding on ads for a competitor’s search terms, in order to poach customers searching for that brand. It’s a common tactic in the world of digital ads — but is it effective? The author shares results from the first-ever empirical…

Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier.

The long read: Selling cheap fakes of a successful product makes horribly good business sense. Is there any way to stop it?

Optimizing content for organic rankings requires knowing how Google will interpret searchers' intent — informational, commercial, or navigational.

The Chinese company has become a fast-fashion juggernaut by appealing to budget-conscious Gen Zers. But its ultralow prices are hiding unacceptable costs.

My girlfriends always complain to me that Sephora is like a black hole that sucks up all their money. Some of my girlfriends even have to…

Under the new machine learning model, buyers are recommended items that are more aligned to their shopping interests on eBay.

Local couriers are making online delivery possible in French Polynesia's 118 atolls and islands in the Pacific Ocean.

Quick Intro to the World of SEO, Affiliate Marketing, and Amazon S3