The most consistent sales leader I’ve worked with hit plan 27 consecutive quarters. How can a sales leader develop similar repeatability? Much goes into it here are the reports he used to manage his team at the board level. The PQR (pipeline-to-quota) funnel is first. Pipeline…
Ordering clothes from Chinese fast-fashion brands like Shein is easy. Sending them back is a lot more complicated
Keywords are an important building block for ecommerce marketing. Developing and maintaining a keyword list may help an ecommerce business understand shoppers and do a better job of marketing to them. In the context of search engine optimization, searchers' words or phrases…
It is all but impossible to beat an Aggregator head-on, as Walmart is trying to do with Amazon. The solution instead is to build a platform like Shopify.
Everything a merchant needs to know about optimizing their Shopify site, from basic SEO capabilities to apps, technical SEO challenges and beyond.
We analyzed 7,000+ websites with reviews of more than 4 stars on Trustpilot. Here are some SEO factors we noticed they had in common.
Every single one of the 18,000+ screenshots is annotated with highlights of UX “violations” and “adherences” (i.e. what the page design does well from a UX perspective, and what it does poorly).
See the ranked UX performance of the 250 leading e-commerce sites in the US and Europe. The chart summarizes 50,000+ UX performance ratings.
Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the purchase process.
Web magazine about user experience matters, providing insights and inspiration for the user experience community
Streamline users’ path to products by providing clear, differentiating product information at all levels — from the homepage to product listing pages.
Our brains did not evolve to shop on Amazon.
The final step in product photography is optimizing the images for search engines and page speed. This is the 14th installment in my series on helping ecommerce merchants create better product images. In this post, I'll address making your photos faster to download and more…
These days, online shopping is a massive industry. In 2020, with the COVID-19 pandemic in full swing, online retailers earned over $4.2 trillion from just over two billion shoppers. Overall, the industry grew by about 25 percent, and the trend doesn’t seem to be slowing. So, if…
A/B testing, the process of exposing randomized visitors to one or more variables, is among the most effective strategies to optimize user experiences and conversion rates. Here is a list of A/B testing tools.
That cute dress you bought off Instagram could be found on Shein, AliExpress, or Amazon for much cheaper.
Business-to-business marketplaces are among ecommerce's leading growth trends, yet many industries remain under-served, especially for raw materials.
The fulfillment center in Tijuana is a symbol of how the pandemic has changed the way the world shops.
One fintech veteran from India found out the hard way why “Mexicans love cash.”
In the modern business world, there are several businesses releasing similar products into the market.
Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.
A sociologist on why people buy too many things.
Shoppers search an online store's policy pages for details on shipping, returns, and more. Rarely are these vital pages engaging. But they should be.
The video app is causing products to blow up — and flame out — faster than ever.
Getting a good performance score from Google is hard for any website — but doing so for an online store is even harder. We achieved green scores — even several for mobile. Here is how we did it.
Should we still be talking about online and offline retail, or about trucks versus boxes versus bikes?
Writing product descriptions sounds simple. But it takes planning. The best descriptions address a broad audience, which is why many companies employ marketers to help. When writing descriptions for the masses, focus on the following three elements.
Winner’s Interview: 2nd place, Kazuki Onodera
The three-step framework Shopify's Data Science & Engineering team built for evaluating new search algorithms.
A recurring subscription model is a powerful tool for growth and profit — if you can get subscribers. "A lot of brands install our subscription software
Well, if you are planning to sell your stuff online and make money, then there are a few top eCommerce platforms that would help you out. Shopify is the
A simple, daily gesture like charging an iPhone turned into a life-threatening task for Andrea Stroppa, a cybersecurity researcher. The charger that exploded after he borrowed it from a friend, Stroppa discovered, was a counterfeit Apple Inc. product bought through an unofficial…
You’ve downloaded TikTok and browsed the videos. Now you’re wondering what content to create for your ecommerce business. There are many types of videos to attract leads without dancing on camera. Here are 11 ideas for all types of merchants.
There’s a reason that online ticket sellers hit you with those extra fees after you’ve picked your seats and are ready to click “buy.” Pure profit. A
Burlington shut down online sales in March right before coronavirus lockdowns. But it's among the discount retailers that have endured the pandemic surprisingly well, even opening new stores.
Usage-based pricing can be incredibly powerful, particularly in cases where the SaaS solution handles the flow of money.
Part 1 in this 3-part series: Find the pricing model that fits with your particular options for expansion once you've made that first sale.