How One Website Exploited Amazon S3 to Outrank Everyone on Google
Quick Intro to the World of SEO, Affiliate Marketing, and Amazon S3
ecommerce
The Sales Sandwich by @ttunguz
The most consistent sales leader I’ve worked with hit plan 27 consecutive quarters. How can a sales leader develop similar repeatability? Much goes into it here are the reports he used to manage his team at the board level. The PQR (pipeline-to-quota) funnel is first. Pipeline…
Here’s what actually happens to all your online shopping returns
Ordering clothes from Chinese fast-fashion brands like Shein is easy. Sending them back is a lot more complicated
How to Build an Ecommerce Keyword List
Keywords are an important building block for ecommerce marketing. Developing and maintaining a keyword list may help an ecommerce business understand shoppers and do a better job of marketing to them. In the context of search engine optimization, searchers' words or phrases…
Shopify and the Power of Platforms
It is all but impossible to beat an Aggregator head-on, as Walmart is trying to do with Amazon. The solution instead is to build a platform like Shopify.
233 Mobile ‘Billing Address’ Examples – Baymard Institute
Shopify SEO Guide: How to increase organic traffic to your store
Everything a merchant needs to know about optimizing their Shopify site, from basic SEO capabilities to apps, technical SEO challenges and beyond.
We Analyzed The Top 7,000 Websites in 22 Industries. Here’s What We Learned
We analyzed 7,000+ websites with reviews of more than 4 stars on Trustpilot. Here are some SEO factors we noticed they had in common.
257 Mobile ‘Category Page’ Examples – Baymard Institute
1024 ‘Search Results Page’ Design Examples – Baymard Institute
330 Mobile ‘Delivery & Shipping Methods’ Examples – Baymard Institute
18,000+ E-Commerce Design Examples Organized Across 62 Page Types – Baymard Institute
Every single one of the 18,000+ screenshots is annotated with highlights of UX “violations” and “adherences” (i.e. what the page design does well from a UX perspective, and what it does poorly).
450 Mobile ‘Payment’ Examples – Baymard Institute
250 Top E-Commerce Sites Ranked by User Experience Performance – Baymard Institute
See the ranked UX performance of the 250 leading e-commerce sites in the US and Europe. The chart summarizes 50,000+ UX performance ratings.
159 ‘Store Pickup’ Design Examples – Baymard Institute
272 Mobile ‘Receipt’ Examples – Baymard Institute
188 ‘Cross-Sells’ Design Examples – Baymard Institute
887 ‘Cart’ Design Examples – Baymard Institute
1118 ‘Payment’ Design Examples – Baymard Institute
973 ‘Customer Info & Address’ Design Examples – Baymard Institute
UX Guidelines for Ecommerce Product Pages
Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the purchase process.
7 Ecommerce UX Tips That Drive Sales :: UXmatters
Web magazine about user experience matters, providing insights and inspiration for the user experience community
UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
Streamline users’ path to products by providing clear, differentiating product information at all levels — from the homepage to product listing pages.
Instant gratification: The neuroscience of impulse buying
Our brains did not evolve to shop on Amazon.
Product Photography, Part 14: Optimizing for Speed, Search
The final step in product photography is optimizing the images for search engines and page speed. This is the 14th installment in my series on helping ecommerce merchants create better product images. In this post, I'll address making your photos faster to download and more…
From Street Fashion to Online – How to Set-up an E-commerce Store
These days, online shopping is a massive industry. In 2020, with the COVID-19 pandemic in full swing, online retailers earned over $4.2 trillion from just over two billion shoppers. Overall, the industry grew by about 25 percent, and the trend doesn’t seem to be slowing. So, if…
11 A/B Testing Tools to Optimize Conversions
A/B testing, the process of exposing randomized visitors to one or more variables, is among the most effective strategies to optimize user experiences and conversion rates. Here is a list of A/B testing tools.
The “ghost stores” of Instagram
That cute dress you bought off Instagram could be found on Shein, AliExpress, or Amazon for much cheaper.
The Emergence of B2B Raw Material Marketplaces
Business-to-business marketplaces are among ecommerce's leading growth trends, yet many industries remain under-served, especially for raw materials.
Why Amazon really built a new warehouse on the U.S.-Mexico border
The fulfillment center in Tijuana is a symbol of how the pandemic has changed the way the world shops.
Why payment apps that thrive in India struggle to succeed in Mexico
One fintech veteran from India found out the hard way why “Mexicans love cash.”
Six emerging trends in product packaging
In the modern business world, there are several businesses releasing similar products into the market.
16 Tools to Manage Your Reputation
Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.
Why do we buy what we buy?
A sociologist on why people buy too many things.
Policy Pages, Done Well, Enhance a Brand
Shoppers search an online store's policy pages for details on shipping, returns, and more. Rarely are these vital pages engaging. But they should be.
The life cycle of a viral product
The video app is causing products to blow up — and flame out — faster than ever.
Improving The Performance Of An Online Store (Case Study)
Getting a good performance score from Google is hard for any website — but doing so for an online store is even harder. We achieved green scores — even several for mobile. Here is how we did it.
Boxes, trucks and bikes
Should we still be talking about online and offline retail, or about trucks versus boxes versus bikes?
3 Keys for High-converting Product Descriptions
Writing product descriptions sounds simple. But it takes planning. The best descriptions address a broad audience, which is why many companies employ marketers to help. When writing descriptions for the masses, focus on the following three elements.
Theoretical Understandings of Product Embedding for E-commerce Machine Lear
Instacart Market Basket Analysis. Winner’s Interview: 2nd place, Kazuki… |
Winner’s Interview: 2nd place, Kazuki Onodera
Evaluating Search Algorithms
The three-step framework Shopify's Data Science & Engineering team built for evaluating new search algorithms.
Here’s Why Your Ecommerce Subscriptions Aren’t Selling
A recurring subscription model is a powerful tool for growth and profit — if you can get subscribers. "A lot of brands install our subscription software
How Shopify Payments Work: All You Want To Know?
Well, if you are planning to sell your stuff online and make money, then there are a few top eCommerce platforms that would help you out. Shopify is the
What I wish I knew before building a Shopify App
If Your iPhone Charger Blows Up, It May Be a Fake Sold on Instagram
A simple, daily gesture like charging an iPhone turned into a life-threatening task for Andrea Stroppa, a cybersecurity researcher. The charger that exploded after he borrowed it from a friend, Stroppa discovered, was a counterfeit Apple Inc. product bought through an unofficial…
11 TikTok Video Ideas for Merchants
You’ve downloaded TikTok and browsed the videos. Now you’re wondering what content to create for your ecommerce business. There are many types of videos to attract leads without dancing on camera. Here are 11 ideas for all types of merchants.
Buyer beware: Massive experiment shows why ticket sellers hit you with last-second fees | Haas News | Berkeley Haas
There’s a reason that online ticket sellers hit you with those extra fees after you’ve picked your seats and are ready to click “buy.” Pure profit. A
How A Retail Chain Without A Website Powered Through The Pandemic
Burlington shut down online sales in March right before coronavirus lockdowns. But it's among the discount retailers that have endured the pandemic surprisingly well, even opening new stores.
The art and science of SaaS pricing: True usage-based pricing
Usage-based pricing can be incredibly powerful, particularly in cases where the SaaS solution handles the flow of money.