analytics-metrics
https://www.analyticbridge.datasciencecentral.com/profiles/blogs/what-are-uplift-models
17 DevOps Metrics To Measure Success
Photo by Carl Heyerdahl on Unsplash Productivity in software development has always been tricky to...
Product Quantization for Similarity Search
How to compress and fit a humongous set of vectors in memory for similarity search with asymmetric distance computation (ADC)
Bayesian Hierarchical Marketing Mix Modeling in PyMC
Learn how to build MMMs for different countries the right way
Be critical or be corrupted
I recently rewatched "The Wire". The show's central theme is about counter-productive metrics and their corrupting influence on institutions. I've noticed hints of this pattern in software engineering, too
Be good-argument-driven, not data-driven
Software culture and the abuse of data
7 useful Excel formulas and functions for PPC
Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle.
Pipeline Analysis Playbook
In many board rooms, the most important go-to-market number this quarter is pipeline health. For some companies, the pipeline may be less clear than a quarter or two ago. Summer seasonality may play a role. Macroeconomics might also be lurking within the numbers. Pipeline…
5 Amazon product listing optimization must-haves
Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips.
The Joy of A/B Testing: Theory, Practice, and Pitfalls
How today’s tech companies make data-driven decisions in Machine Learning production
Fully Mastering Fisher’s Exact Test for A/B Testing
While Fisher’s exact test is a convenient tool for A/B testing, the idea and results of the test are often hard to grasp and difficult to…
Test Your Product On A Crappy Laptop | CSS-Tricks
There is a huge and ever-widening gap between the devices we use to make the web and the devices most people use to consume it. It’s also no secret
Defining Churn Rate (no really, this actually requires an entire blog post) - Shopify
If you go to three different analysts looking for a definition of "churn rate," they will all agree that it's an important metric and that the definition is self evident. Then they will go ahead and give you three different definitions. And as they share their definitions with…
Running Marketing Experiments with Purpose
Over the past few years, marketing on the web has become way too much fun. I remember trying to figure out what “hits” on awstats [http://awstats.sourceforge.net/] meant in high school, and I distinctly can recall how disappointed I was when I found out the true meaning…
Getting 200% More Actionable Feedback from Customers that Cancel - ExtendsLogic
Getting useful cancellation feedback from customers is tough. The problem is that once people have canceled, they’re no longer engaged and will rarely spend the time to give you feedback. One of the best things I’ve ever done to combat this with Bidsketch was to add a mandatory…
Simple Analytics documentation
Simple Analytics is a privacy-friendly and simple alternative to Google Analytics. No cookies. No trackers. No consent required from your visitors. Just straightforward analytics.
The Data Incubator is Now Pragmatic Data | Pragmatic Institute
As of 2024, The Data Incubator is now Pragmatic Data! Explore Pragmatic Institute’s new offerings, learn about team training opportunities, and more.
How to use 12 micro intents for SEO and content journey mapping
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
How Pinterest drives sustainable growth
Marc Andreessen famously said that for startups, “the only thing that matters is getting to product/market fit.” Product/market fit means providing enough value to enough people that the startup can…
Analyzing churn rates, free trials, and other metrics
I sit down and learn how to get insights from churn rates, conversion rates, and more to answer some important questions about my product.
Twilio Segment Blog
Using Spotify to measure the popularity of older music
I have a theory: No Diggity by Blackstreet is timeless. If Frank Sinatra is timeless in 2015, so too is No Diggity in 2050, fondly remembered by our children's children as the icon of the 90s. And I think that I can prove it.
Pricing Experiments You Might Not Know, But Can Learn From
Pricing is hard. Make it too low and you miss out on profit; too high and you miss out on sales. These pricing experiments will help you get it right.
The Four Kinds of Churn - Predictable Revenue
this is a guest post by Kareem Mayan. customer retention was a recent topic in our predictable […]
23 Tips on How to A/B Test Like a Badass - Search Engine Watch
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level.
How To Easily Manage & Test Millions Of Ads
You must test ads to make your paid search account grow and thrive. That fact is no longer debatable – it is just a best practice fact. Ad testing in
Easy statistics for A/B testing and hamsters
A/B testing tools often lie about whether something is "statistically significant." Here's an extremely simple, mathematically sound formula to compute it for yourself.
The golden rule of A/B testing: look beyond validation
A/B tests provide more than statistical validation of one execution over another. They can and should impact how your team prioritizes projects.
16 More Startup Metrics | Andreessen Horowitz
A few weeks ago, we shared some key startup metrics (16 of them, to be exact) that help investors gauge the health of a business when investing in it. But to repeat ourselves for a moment: Good metrics aren’t just about raising money from VCs … they’re about running the business…
Hire a Top Performer Every Time with These Interview Questions
Koru CEO Kristen Hamilton helps hundreds of people hire and get hired every year. These are the traits she knows translate into excellent performance on the job.
A dirty dozen: twelve common metric interpretation pitfalls in online controlled experiments | the morning paper
https://blog.keen.io/how-to-do-a-retention-analysis-26d3fda00117#.gxchj1abj
Top Two Reasons for Churn - For Entrepreneurs
In working with a number of SaaS portfolio companies, I have found that there are two causes of churn that occur more frequently than any others. They are: Failure to successfully onboard the customer Loss of the champion who drove the purchase Looking at these in order: Failure…
3 easy internal linking strategies for keywords with different search volumes
Contributor Aleh Barysevich breaks down three strategies you can use to boost the effectiveness of your internal link building campaigns to fulfill specific SEO-related goals.
A Beginner’s Guide to Cohort Analysis: the Most Actionable (and Underrated) Report on Google…
The antidote to vanity metrics when you have less than 1 hour/week for marketing analytics
The privacy-first Google Analytics alternative - Simple Analytics
Simple Analytics is the privacy-first Google Analytics alternative that is 100% GDPR compliant. Give us a try!
Designing Your Sales Stack so that Customers Come to You
Two proven sales experts on how to build a process and team from the ground up to consistently boost revenue month over month.
Start here: Statistics for A/B testing
We’re Agile, we think lean, we’re data-driven. If you live in the new economy and work in some sort of digital product you hear some of…
5 Tricks When AB Testing Is Off The Table
An applied introduction to causal inference in tech
Email Marketing Metrics, Part 2: Advanced Topics
In "Email Marketing Metrics, Part 1: The Basics," my article last month, I addressed the primary measurements for email marketing: delivery rate, open
Etsy's A/B Testing Culture Spurs Mobile Innovation | Apptimize
We spoke with Etsy’s iOS Software Engineer, Lacy Rhoades, about their culture of continuous experimentation. Learn about their a/b testing culture
13% of my website visitors block Google Analytics
There’s widespread use of adblockers on the web but users are increasingly blocking cookies and other tracking scripts too. Browsers such as Safari, Firefox and Brave are privacy-focused.
16 Startup Metrics | Andreessen Horowitz
We have the privilege of meeting with thousands of entrepreneurs every year, and in the course of those discussions are presented with all kinds of numbers, measures, and metrics that illustrate the promise and health of a particular company. Sometimes, however, the metrics may…
Buy Till You Die: Understanding Customer Lifetime Value
The BG/NBD model explained.
Top 10 SEO Tools You Need in 2022
If you are working in the field of SEO or if you are managing a content or Ecommerce website then you...
Cohort Visualizer » A handy tool for browsing cohort datasets
A cohort is a group of people who share a common characteristic or experience within a defined period. This is a handy tool for browsing cohort datasets.
Ahrefs—Marketing Intelligence Tools Powered by Big Data.
Unlock data to make effective decisions across digital marketing. SEO, content marketing, PPC, digital PR, and more.
Home Page of Evan Miller
Articles, software, calculators, and opinions.
Implications of use of multiple controls in an A/B test
