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Implications of use of multiple controls in an A/B test
Growth Hacking Checklist
“My biggest surprise was when we launched the Facebook app and it didn’t go viral” -Startup CEO quote “The month after we ...
About Google Tag Manager | Google for Developers
Deploy and update measurement tags on your websites and mobile apps from a web interface, without major code changes or app releases.
3 pitfalls of PPC experiments
Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.
The ultimate guide to A/B testing. Part 1: experiment design
A/B testing is a very popular technique of checking granular changes in a product without mistakenly taking into account changes that were…
Fathom: An Open Source Google Analytics Alternative
Hey everyone! I star all kinds of crazy GitHub repos and last week I stumbled on an awesome project...
Multivariate vs. A/B Testing: Incremental vs. Radical Changes
Multivariate tests indicate how various UI elements interact with each other and are a tool for making incremental improvements to a design.
Three Performance Evaluation Metrics of Clustering When Ground Truth Labels
Which metric should be used to evaluate the clustering results if the ground truth labels are not available? In this post, I’m introducing…
The Awkward Truth Behind Skip Rates
With the ubiquity of music access and a lack of any need for patience, the term "skip-rate" has crept into the modern music industry lexicon, and some new data behind. Continue reading
ANALYZE YOUR A/B TEST RESULTS
The best way to determine what works best for your site is to carry out an A/B test for your landing pages. Check out this A/B significant test calculator.
Roll Your Own Analytics
How to build a free, privacy-focused alternative to Google Analytics
A Developer’s Guide To SEO
Developers don’t do SEO. They make sure sites are SEO-ready. That means developers hold the key to SEO. It’s true. If you’re a developer and you’re r
Show your musical taste with data: The best analytics tools for Spotify
Spotify analytics for listeners is how the popular streaming service also captures the hearts of its users. Many websites allow
How Content Scoring Can Help Generate Revenue
Content marketing has become an increasingly popular way for brands to promote themselves. It is subtle and generates more leads than traditional
Precision, Recall, and F1 Score of Multiclass Classification — Learn in Dep
Manual Calculation From a Confusion Matrix and the Syntax of sklearn Library
180 Marketing Founder: 4 Buckets to SEO
Search engine optimization for ecommerce boils down to four buckets. That's according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm.
6 Email Triggers for Max Conversions
Shoppers' actions on an ecommerce site create opportunities for automated, triggered emails. Such behavior-based email automation is a sure-fire tactic to drive revenue.
5 Rank Tracking Tools for Organic Search
Monitoring rankings remains the best way to track organic search performance. In this piece, we list five helpful tools to track your site's positions and your competitors'.
https://www.airpair.com/analytics/posts/user-analytics-as-your-product-grows
Reforge
https://www.datascience.com/blog/what-is-a-churn-analysis-and-why-is-it-valuable-for-business
It's not me, Google, it's you - from GA to Fathom | Jeff Geerling
https://trafficiscurrency.com/product-qualified-leads/
What Is Conjoint Analysis, and How Can It Be Used?
Conjoint analysis is a highly effective means of market research, capable of informing a company’s pricing strategy and product development.
9 Common Types of Conjoint Analysis and How To Use Them
Conjoint analysis is the optimal market research approach for measuring the value that consumers place on features of a product or service. Learn more!
4 technical SEO issues auditing tools won’t show you
Here are four of the top technical SEO issues that your auditing tools won't show you and how to find them.
Statistical Significance Calculator - FREE AB Test Calculator
Our A/B test calculator will help you to compare two or three variants to determine which test will be statistically significant.
13 marketing automation tools that can help you boost your sales
The way we live our lives has an impact on our work. Long lists of typical chores may turn your
When Keyword Poaching Pays Off
Competitive poaching refers to the practice of bidding on ads for a competitor’s search terms, in order to poach customers searching for that brand. It’s a common tactic in the world of digital ads — but is it effective? The author shares results from the first-ever empirical…
How Keyword Clustering Powers SEO
Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier.
How to make a GA4 landing page report in 10 easy steps
The Landing Page report. Universal Analytics has it. GA4 does not. But you can make it! This article will show you how.
Google brand SERPs: Why you must dominate People Also Ask
It's time to optimize for People Also Asked questions asked around and about your brand in Google's SERPs. Here's why.
The Sales Sandwich by @ttunguz
The most consistent sales leader I’ve worked with hit plan 27 consecutive quarters. How can a sales leader develop similar repeatability? Much goes into it here are the reports he used to manage his team at the board level. The PQR (pipeline-to-quota) funnel is first. Pipeline…
Vanity Metrics: Add Context to Add Meaning
Tracked analytics metrics should reflect change in the user experience. Vanity metrics appear impressive, but their fluctuations are not actionable.
Why You Only Need to Test with 5 Users
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
Keyword Tool ⚠️ Google Keyword Planner【Search FREE】
Keyword Tool is #1 (FREE) alternative to Google Ads Keyword Planner for SEO & PPC keyword research ᐈ Generate 1,000s ✅ long-tail keywords in seconds!
Ask HN: Good open source alternatives to Google Analytics? | Hacker News
7 Ways Experiments Break
Common mistakes to avoid when you’re getting started with experimentation
11 A/B Testing Tools to Optimize Conversions
A/B testing, the process of exposing randomized visitors to one or more variables, is among the most effective strategies to optimize user experiences and conversion rates. Here is a list of A/B testing tools.
Evan's Awesome A/B Tools - sample size calculator, A/B test results, and mo
58% of Hacker News, Reddit and tech-savvy audiences block Google Analytics
Is Google Analytics still useful and how accurate are its stats? How much data is missing from Google Analytics due to adblockers and privacy-friendly browsers?
The Ultimate Guide to Google Ads Campaign Management
Managing a Google ads campaign requires understanding how to check, optimize, test, and change your ads. Read this post to learn more.
Marketing Automation: What is it, Examples & Tools [2021]
Not sure where to start with marketing automation? Here are 25 tools, and how to use them to streamline and improve your marketing.
Full Rank Conjoint Analysis
Technique used to gain insights about consumers’ preferences
When Graphs Are a Matter of Life and Death
Pie charts and scatter plots seem like ordinary tools, but they revolutionized the way we solve problems.
Why You Should Switch to Bayesian A/B Testing
Statistics & Business can share the same Language
Is Gerrymandering About to Become More Difficult?
A new approach in the way the Census aggregates its data could make it more difficult to do extreme gerrymandering, says Moon Duchin.
Metric-Based (Ratings-based) Conjoint Analysis
In marketing analytics, conjoint analysis is a technique used to gain specific insights about consumers’ preferences. Often derived from consumer surveys, conjoint analysis can tell us, for instance…
How SoundScan Changed Everything We Knew About Popular Music
Thirty years ago, Billboard changed the way it tabulated its charts, turning the industry on its head and making room for genres once considered afterthoughts to explode in the national consciousness