The art and science of SaaS pricing: True usage-based pricing

Usage-based pricing can be incredibly powerful, particularly in cases where the SaaS solution handles the flow of money.

Usage-based pricing can be incredibly powerful, particularly in cases where the SaaS solution handles the flow of money.

Part 1 in this 3-part series: Find the pricing model that fits with your particular options for expansion once you've made that first sale.

They standardized value, which helped collectors to get a sense of the market.

Video and slides from Mark Stiving's talk on value based pricing and price segmentation at the Aug-26-2020 Lean Culture Online event.
Platforms can build a business, but the businesses have to pay.

Prices for works by some relatively new artists have skyrocketed, seemingly overnight.
After I completed my first programming class, I went straight to Craigslist. I advertised my programming services. I called myself an experienced programmer who could code anything. I posted a link to

Breaking down the boldest bets in business

Polly Wong, managing partner at Belardi Wong, offers tips for crafting customer offers while avoiding discount fatigue and harm to the bottom line.
If you shop on Amazon, an algorithm rather than a human probably set the price of the service or item you bought. Pricing algorithms have become ubiquitous in online retail as automated systems have grown increasingly affordable and easy to implement. But while companies like…
Classical economics is built on the assumption that people act rationally, which means their decisions are aimed at maximizing their benefits. This…
A 50-inch TV for $300 comes with some trade-offs.

Hired's Head of Global Revenue, John Kelly, explains how the company successfully transitioned from a transactional to a subscription model.

Coupons and other discounts should be easy to apply and shopping carts should clearly display how the total was affected by the promotion.

Buying a domain at the asking price? That's like buying a used car at the asking price. Doing your homework pays off.

When you deliver value to your customer is as important as how you deliver value. The when becomes a critical input into designing your pricing model. Learn more here.

A Veblen good is a type of luxury good, named after American economist Thorstein Veblen, for which the demand increases as the price increases, in apparent contradiction of the law of demand, resulting in an upward-sloping demand curve. The higher prices of Veblen goods may make…

Orbitz, the travel website, offers slightly different prices to customers who are shopping through its app or a computer, and even between two different users on the same platform. Some of this may be due to experimentation and testing, but it’s also a sign that web retailers…

Rapid, customer-tailored dynamic pricing adjustments being made possible by new digital and advanced-analytics capabilities can generate substantial margin improvement for chemical companies.

This is not surprising, but still kind of interesting: The three least expensive states for marijuana, however, are all in the West region and all allow for legal recreational use: Oregon ($210.75), Washington ($232.90), and Colorado ($241.74). The national average is $326.06…

Pricing is a good place to make a few critical resolutions for businesses. Learn the 5 resolutions as you shape your pricing strategy for 2019.
Customer segmentation is not just a revenue tool, but also a way to achieve excellence in execution.

On abnormal markets and how to prevent forced selling.

Buying a ticket for Saturday's Bruno Mars concert in Toronto was probably never going to be cheap, but what many of the star's 17,000 fans who scored a seat might not realize is it wasn't just scalpers driving up prices.

Faced with tough competition and uncertainty in raw-material prices, industrial companies must reset their pricing architecture.

The fast-fashion retailer has debuted, and quickly expanded, an AI-based visual search and navigation tool for its mobile and e-commerce business.

Cost-plus pricing is a lot like the romance novel genre, in that it’s widely ridiculed yet tremendously popular. The idea behind cost-plus pricing is straightforward. The seller calculates all costs, fixed and variable, that have been or will be incurred in manufacturing the…

Many online retailers unintentionally train consumers to expect discounts. Clothing stores are amongst the worst offenders. Constant discounting makes full-price shoppers believe they’re being overcharged. They often won’t shop until the next sale, which leads to a vicious…

Online retailers should take a tip from brick-and-mortar stores: shove your best deals to the back of the store. Research by Thales Teixeira and Donald Ngwe.
How I got started consulting and the advice which changed my (business) life.

Great thought and effort go into creating restaurant menus – and there are some very powerful psychological tricks employed to make you choose.
Legacy plans and pricing kneecaps your growth and can crush your relationships with your customers.

The sharing economy needs machine intelligence to set prices
Consumers are primed to see ".99," but prices that deviate from that format can affect the way they interpret the cost.

H100s used to be $8/hr if you could get them. Now there's 7 different places sometimes selling them under $2. What happened?