2022-07-18 · hbr.org

A 6-Part Tool for Ranking and Assessing Risks

Developed during World War II, CARVER is a tool for assessing and ranking threats and opportunities. It can be both offensive and defensive, meaning it can be used for identifying your competitors’ weaknesses and for internal auditing. CARVER can help risk management…

2022-07-18 · blairreeves.me

An Enterprise Primer

So perhaps you’re burned out in the consumer software game, or are just considering a pivot into the enterprise (“B2B”) market. You’ve heard that there’s a lot of opportunity in “selling to enterpr…

2022-07-18 · hiddenbrain.org

Separating Yourself from the Pack | Hidden Brain Media

Have you ever gotten into a heated argument about politics? Maybe you’ve said something you're not proud of during game night with friends, or booed the opposing team at a sporting event. Psychologist Mina Cikara studies what happens in these moments — when our mindset shifts…

2022-07-18 · practicalecommerce.com

SEO How-to, Part 11: Mitigating Risk

The risk to organic search performance from altering a website usually comes from changes to content, linking structures, or underlying technology. With careful planning and execution, however, you can mitigate the risk from those changes and increase the likelihood of better…

2022-07-18 · practicalecommerce.com

SEO How-to, Part 6: Optimizing On-page Elements

Keyword research can help improve your organic search performance. Search engines attempt to sync the words and intent of consumers' queries with web pages. Ecommerce merchants should therefore align their pages using the right keywords to convey the proper intent.

2022-07-18 · eleganthack.com

Block Your Talk

This one of a series of essays on speaking. Find more here. You’ve written a great talk, you’ve made your deck (or not!) and you’ve practiced. But have you considered how you’ll move while speaking…

2022-07-18 · julian.digital

Signaling as a Service

01 Intro One of the best books I have read in the last few years is The Elephant in the Brain by Robin Hanson and Kevin Simler. The book makes two main arguments: a) Most of our everyday actions can be traced back to some form of signaling or status seeking b) Our brains…