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influence-persuasion
The Appeal to the Stone Fallacy: When People Are Dismissive During Discussions
Google’s Quest to Build a Better Boss (Published 2011)
A company study found that a manager’s technical skills were far less valued by employees than people skills.
We Need to Talk About Servant Leadership
Tastes great, less filling
How to Mentor a Perfectionist
It’s really hard.
Why People Buy Perception And Not Reality
“Reality is merely an illusion, albeit a very persistent one.” ~ Albert Einstein It was well past 5pm and we were still at the office debating about how we should inspire our customers. We were debating the strategy to ‘be like Mike‘ or to ‘be like Joe.’ To be like Mike, meant…
Lincoln on Leadership
Fight the Good Fight The probability that we may fall in the struggle ought not to deter us from the support of a cause we believe to be just. Try Honey Before Vinegar If you would win a man to your cause, first convince him that you are his sincere friend. On the contrary … …
The Top 10 Psychology Books You Should Read
The Nine Primary Tactics Used to Influence Others
The Primary Tactics Used to Influence Others —The number one thing to understand about influence is that people make decisions for their reasons, not yours.
https://www.fastcompany.com/3016115/leadership-now/7-tough-leadership-lessons-from-a-navy-seal-commander
“Get them to say no”: Expert lessons in influence from the most persuasive professions on earth
The job of a good storyteller, marketer, or writer is to pull one over on you. To make you believe what they’re saying, no matter how farfetched it might be.
Persuasion Triggers In Web Design — Smashing Magazine
How do you make decisions? If you're like most people, you'll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic. You know that other people have weak personalities and are easily swayed by their…
Understand the 4 Components of Influence
The subtle signals you have to master.
Book summary the 21 irrefutable laws of leadership by john maxwell part 1
7 Persuasion Tips For More Influence and Better Engagement - The Secret Product Manager Handbook
Use these 7 persuasion tips to instantly make your presentations, roadmaps, marketing and sales materials more compelling, engaging, and influential.
How to Get an MBA from Eminem? - James Altucher
In 2002 I was driving to a hedge fund manager’s house to hopefully raise money from him. I was two hours late. This was pre-GPS and I had no cell phone. I was totally lost. If you’ve never driven around Connecticut you need to know one thing: all the roads are parallel and they…
Tap into the power to persuade by using these 6 techniques of clear and compelling speech
Politicians and other public figures deploy particular rhetorical devices to communicate their ideas and to convince people, and it’s time that we all learned how to use them, says speechwriter Sim…
How to Persuade Anyone of Anything in Ten Seconds - James Altucher
You’re on the most important elevator ride of your life. You have ten seconds to pitch- the classic “elevator pitch”. Love or Hate. Money or Despair. And you may never get this chance again. As PM Dawn says, “I feel for you. I really do.” There are books about this. But don’t…
The Ultimate Guide to Conversion Rate Optimization
Follow this guide for everything you need to know about conversion rate optimization, how it works, and how to use it.
The Ten Golden Rules of Leadership: Classical Wisdom for Modern Leaders
The Ten Golden Rules of Leadership explores the classical figures to determine the ten crucial axioms of leadership. Rule 1. Know Theyself. Rule 2 ...
Beginner's Guide to Arguing Constructively
How to turn arguments from vicious battles into productive dialogues.
Cultural Coaching: Knowing When to Shut Up
The American tendency to fill up quiet space is not a good strategy with the Chinese.
5 Non-Evil Ways To Get People To Do What You Want, From Dan Pink - Barking Up The Wrong Tree
Science has some answers about how to deal with difficult people. Here NYT bestselling author Dan Pink breaks down how to make people behave better.
How to Get Busy People to Take Action When You Send an Email
We all get a lot of email. And we send off scores of them, too. For important emails we hope for replies or action. If you do the math on the number of inbound emails you get multiplied by the time…
The Greatest Sales Deck I’ve Ever Seen
It’s Zuora’s, and it’s brilliant. Here’s why.
What Marissa Mayer Brought to Yahoo That Can’t Be Bought or Sold | HackerNoon
In the least surprising news of 2016, Yahoo is selling its core business to Verizon for a sad $5 billion. Everyone knew this was coming — but for some reason, the headlines keep blaming Marissa.
The Science of Asking What People Want
Market research can extract plenty of data, but its greatest value is in evoking reactions
Howard Suber Of UCLA Film School Explains How To Tell A Story - Barking Up The Wrong Tree
Everything you need to know about Howard Suber Of UCLA Film School Explains How To Tell A Story
Neuro-Menus and Restaurant Psychology
Restaurants are great test labs for testing neuromarketing techniques. It's easy to change offerings, menus, and pricing, and one gets immediate feedback on what's working and what's not. Today, many eateries are employing sophisticated menu psychology to maximize sales and…
One Big Idea
I was enjoying a sazerac with a old friend of mine at a local watering hole. And by watering hole, I mean incredibly hip farm-to-table restaurant full of young techies because we were in Mountain V…
Sunday Firesides: If You See Something, Say Something
In a classic experiment conducted by the psychologist Solomon Asch, participants were placed in a group, shown a “target” line alongside a set of comparison lines of varying lengths, and asked which was closest in length to the target. The answer was always obvious, but…
Ultimate Terms
There are words which have special meaning within each culture and carry power where they are used.
6 Hostage Negotiation Techniques That Will Get You What You Want
How does hostage negotiation get people to change their minds? The Behavioral Change Stairway Model was developed by the FBI’s hostage negotiation unit, and it...
Want to Win Someone Over? Talk Like They Do.
What does it take to become a more convincing communicator? New research suggests that linguistic mirroring — that is, adjusting your communication style to match that of your audience — is an effective tool to increase your ability to influence others. In this piece, the…
The Backfire Effect: Why Facts Don’t Always Change Minds
The Rhyme-as-Reason Effect: Why Rhyming Makes Messages More Persuasive
How to Ask for a Raise, According to a Hostage Negotiator
It's possible to get a higher salary without taking anyone captive.
Small Actions Make Great Leaders
Leadership has traditionally been taught as a set of larger actions, such as having a difficult conversation or coaching someone. In reality, leading well is an integrated activity, in which one is doing many things simultaneously. One way to learn to do this better is to think…
A history of the smile through art, culture and etiquette | Aeon Essays
How our toothy modern smile was invented by a confluence of French dentistry and Parisian portrait-painting in the 1780s
Luck Surface Area: How to Get Lucky In Life - Frontera
You can't force luck. But you can increase your chances (by a lot) to get lucky. Here's how to do it with luck surface area.
Negotiate Like A Car Salesman: 5 Tactics To Help You Win Every Time - Fast Company
Whether you want a raise, different responsibilities, or more resources, knowing how to negotiate is vital. Here are 5 (non-sleazy, promise!) tricks straight from the car lot that will help you get what you want at work.
The Greatest Privilege We Hardly Talk About: Beauty
The advantages of being attractive are exorbitant. Beauty might be the single greatest physical advantage you can have in life. And yet…
Leading Cross-Functional Teams
This is the legendary presentation about cross-functional teams from Ken Norton that made donuts and product management synonymous.
The Surprising Way to Be More Effective at Storytelling
To engage leaders, colleagues, and clients, use this simple technique
The Engineering of the Chain Restaurant Menu
At IHOP and Applebee's, menus are sales documents. And navigational guides. And explainers.
How to harness employees’ emotional energy
Fuel success by linking a company’s strategic goals to the reasons people are proud to work there.
What’s Your Listening Style?
We may have learned that we need to let people speak without interrupting but taking turns talking does not truly denote listening. And unintentionally hijacking conversations to advise, inject humor, empathize, prioritize efficiency, or insert ourselves into the speaker’s…
The Technium: 103 Bits of Advice I Wish I Had Known
UPDATE Several years ago on my 68th birthday I wrote up 68 bits of advice for my adult children, and posted them here. The bits were extremely popular, and they were widely shared by others. I was encouraged to write … Continue reading →
Learn Street Epistemology To Deal With Difficult People at Work | Code Capsule
Learn the street epistemology conversation technique and how you can apply it at work.
What It Really Means to Be Successful: Our Favorite Reads
There’s no “right way” to do it.