With first-party data, Allrecipes is able to bake reader comments into adve

Publisher comment sections are not only seen has hotbeds for toxicity, but historically have been very difficult to monetize.

SEO horror stories: Here’s what not to do

These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.

Parked Domain name on Hostinger DNS system

Playing on Hard Mode

Airbnb and DoorDash both created new markets where ones did not previously exist; they are startups played on “hard” mode.

The 11 Best Dropshipping Tools

How can dropshipping tools give you the edge in the competitive world of e-commerce? We take a look at the 11 best dropshipping tools you should be using.

12 Leadership Lessons from DocuSign CEO Dan Springer

How the Silicon Valley veteran transformed the e-signature pioneer Into a $37 billion powerhouse

An Introduction to Design of Experiments

Generating representative experimental data.

As its ecosystem grows, companies are becoming reliant on Shopify for more

Read more in the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the DTC startup world.

'Growing two times faster than the rest of the market': Inside L'Oreal's e-

If e-commerce was a market for L’Oreal, then it would be the biggest in terms of market value, worth nearly €5 billion ($5.9 billion).

How to develop perfect product using conjoint analysis

Make data your unfair competitive advantage

A Guide to Behavioral Segmentation Marketing

What is behavioral marketing? Here's how email marketing, demographics, and upsells can be used to monitor and act on customer behavior.

The economics of vending machines

The pandemic has boosted interest in vending machine ownership. We surveyed 20+ operators to find out how much they make.

Forming Experimental Product Hypotheses | by Chris Compston | Agile Insider

An introduction to forming hypothesis statements for product experimentation.

Four Ways to Use Psychology to Win Your Competition's Customers

Some products sell themselves, but habits don’t. They require a bit of finesse.

The amazing value of early and cheap product experiments | by Caroline Parn

It’s so important to test your new product idea long before you feel ready.

Six Lessons from Six Months at Shopify

I’m now six months into Shopify. So far it’s going basically on schedule: as I was told, “Your first couple months you’re going to have zero idea what’s going on. Then around month three you’ll com…

A guide to platform fees

Platforms can build a business, but the businesses have to pay.

Managing your product feeds to thrive in a new retail landscape

To succeed in today’s e-commerce environment, companies must craft an online experience that meshes with the brick-and-mortar brand experience in their physical stores.

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The Guide to Product Analytics - Introduction | Mixpanel

The Guide to Product Analytics taps dozens of product leaders (from companies like Google, Twitter, and LinkedIn) to break down how PMs can use product analytics to drive product-led growth.

Principles for Naming a Brand

Finding a brand name can be a painful process but these eight rules, based on brand naming examples, cover everything to get it right.

Video Advertising Glossary - SelectMedia

View our video advertising glossary and learn common terms that will help you understand better the world of video advertising.

4 Payment Methods to Integrate for the Holidays

Convenience and security increasingly impact online selling. That's especially the case for the upcoming holiday season, as consumers will likely seek flexible, seamless payment options. Here are four payment methods to consider for this year's holiday selling.

Auction Prices That Take Your Breath Away

Prices for works by some relatively new artists have skyrocketed, seemingly overnight.

6 methods for touch-free and remote payments

Checking out should be easier, especially now.

How I learned to charge my customers

After I completed my first programming class, I went straight to Craigslist. I advertised my programming services. I called myself an experienced programmer who could code anything. I posted a link to

Heuristics to Generate Startup Ideas – Avichal Garg

I regularly help pre-seed entrepreneurs identify and evaluate potential startup opportunities. The following is a set of heuristics I’ve developed and collected over the years that might of u…

Multi-Armed Bandits and the Stitch Fix Experimentation Platform

We've recently built support for multi-armed bandits into the Stitch Fix experimentation platform. This post will explain how and why.

14 Tools to Sell on Facebook and Instagram

Shopping on Facebook and Instagram is finally here. With the recent launches of Shops on both apps and Live Shopping, Facebook is facilitating easier commerce across its platform. Here is a list of tools to help you sell on Facebook and Instagram.

A Business Practical Guide on Churn Analysis

The right way of being practical, theoretical and technical when analyzing churn

Inside the custom package: Creating a professional unboxing experience

Multinomial Mixture Model for Supermarket Shoppers Segmentation (A complete

Complete analysis and implementation of a multinomial mixture model for supermarket shopper segmentation and predictive profiles prediction

Instacart Users Segmentation and Market Basket Analysis

Xin Yu, Yingyuan (Valerie) Zhang, Yutong (Grace) Zhu

User Stories | Examples and Template | Atlassian

User stories are system requirements often expressed as “persona + need + purpose.” Learn how stories drive agile programs & how to get started.

The cheap pen that changed writing forever

Fountain pens were a stylish statement but messy and impractical. Their replacement was a stroke of design genius perfectly in time for the era of mass production.

Are you outspoken at work? How to use your voice – and not get fired

Hello, my name is Andrew, and I can’t stop disagreeing.

Starting a Physical Product Company? You’re Gonna Need a Lawyer.

My name is Molson Hart. I’m the CEO of a consumer products company I founded 10 years ago, called Viahart. We design and distribute toys…

‘Stop asking for a ‘viral’ anything’: Why Ocean Spray’s successful meme can

As much as marketers would like to control the narrative around their brands doing so is a fallacy.

The business of ice cream truck music

How a small, family-owned electronics company came to control 97% of the ice cream truck music market.

How a brand of chalk achieved cult status among mathematicians | CNN

Hagoromo chalk has developed a cult following among mathematicians. When the company went out of business, chaos ensued.

The 9 best landing page builders in 2020 | Zapier

With a great landing page builder, you can get results. We tested dozens of apps, and here are our picks for the 7 best.

Pricing, Packaging and Product: how to use conjoint and maxdiff to get it r

I bet your company’s pricing is all wrong. Here’s a 4 step method to get it right.

How the Custom Ringtone Industry Paved the Way for the App Store — and Then Vanished

Why I miss Crazy Frog

Inside the Turkish start-up that wants to be your “personal butler” - Rest

Local shops in Turkey have been transporting groceries for centuries. Getir promises to bring them to your doorstep in 13 minutes or less.

Why Are Toys Such a Bad Business?

Inflections in finance and tech. Click to read The Diff, by Byrne Hobart, a Substack publication.

The Technium: 1,000 True Fans

This is an edited, updated version of an essay I wrote in 2008 when this now popular idea was embryonic and ragged. I recently rewrote it to convey the core ideas, minus out-of-date details. This revisited essay appears in Tim … Continue reading →

The power of dopey ideas – Tech Reflect

RIP Segway, the Dorky Grandfather of Micromobility

The “personal transporter” promised to change cities back in 2001. It didn’t. But its demise should be a warning for today’s urban mobility disrupters.

How do I design a game from scratch? | Team Avocado Blog

Come for the Network, Pay for the Tool

Paid groups, bespoke social networks, and the meaning of community for internet-native businesses.