Pricing Experiments You Might Not Know, But Can Learn From
Pricing is hard. Make it too low and you miss out on profit; too high and you miss out on sales. These pricing experiments will help you get it right.
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Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
‘Give Away Your Legos’ and Other Commandments for Scaling Startups
Molly Graham helped forge a work culture at Facebook that's withstood huge amounts of growth. Today, she's something of a rapid scaling expert. Here's the key to doing it right, she says.
How To Price Your Hardware Product
This post originally appeared on Hackthings.com So you have a hardware product in the works? Before you can launch it, one of the most important things you need to figure out is pricing. Unlike software, you can’t AB test your pricing and change it for different customers, which…
Jonah Berger’s 75 Examples Of Infectious Marketing
Make your brand messages viral with the 6 STEPPS from Jonah Berger's Contagious, including 75 real-life marketing examples to learn from.
http://platformed.info/how-to-get-startup-ideas/
The Surprising Upside of Expensive Products That Don’t Sell
Many businesses are managing a sharp decline in sales during the ongoing coronavirus crisis. An instinctive reaction may be to cut low-performing products from their menu of offerings — but this isn’t always the best way forward. The authors lay out a case for adding an…
The Ultimate List of Customer Development Questions
Store Brands Aren’t Just about Price
Why stores like Trader Joe’s succeed.
Why Uber Fights
Ride-sharing is a winner-take-all market that depends on controlling demand more than it does supply.
The Risks of Changing Your Prices Too Often
Technology has made it easier, but strategic rules still apply.
It's OK To Ask "Would You Use This" in Customer Discovery
It's OK to ask a B2B prospect if they would use your product during customer discovery. Just don't to stop at "Yes" and assume validation or a likely sale.
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
How repositioning a product allows you to 8x its price
You can charge much more than you think, if you reposition your value-proposition. Here's how.
Everything We Know About Platforms We Learned from Medieval France
Raise a glass of bubbly to the count of Champagne.
Price Unbundling Vs. Product Unbundling
We are all too familiar with price unbundling. Remember the first time Airlines charged for checkin bags? Or a restaurant charged for salad dressing? The simple recipe for price unbundling is to s…
drop shipping best practices #prodmgmt at DuckDuckGo
DuckDuckGo. Privacy, Simplified.
Everything Must Go: A Strategy for Store Liquidation
Closing stores requires a deliberate, systematic approach to price markdowns and inventory transfers. The result, say Ananth Raman and Nathan Craig, is significant value for the retailer and new opportunities for others.
How to Prioritize Your Company’s Projects
The wrong priorities lead to bad decisions.
The Businesses That Platforms Are Actually Disrupting
Probably not the ones you think.
User Acquisition: The Five Sources of Traffic
This is the first post in a three post series on user acquisition. The topic of this blog post may seem simplistic to those of you who have been in the trenches, working hard to grow visits and vis…
Moneyball for engineers: What the semiconductor industry can learn from sports
R&D leaders can boost productivity by using advanced analytics to create stronger, faster engineering teams.
20 Product Prioritization Techniques: A Map and Guided Tour | Folding Burritos
An in-depth overview of 20 product prioritization techniques and a periodic table to make sense of them all.
Steve Blank How to Be Smarter than Your Investors – Continuous Customer Discovery
Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies. — Awhile back I blogged about Ashwin, one of my ex…
Startup Therapy: Ten questions to ask yourself every month
Three Elements of a Successful Platform Strategy
Building a better mousetrap isn’t enough.
https://blog.keen.io/how-to-do-a-retention-analysis-26d3fda00117#.gxchj1abj
The Power of Data Network Effects
In the furiously competitive world of tech startups, where good entrepreneurs tend to think of comparable ideas around the same time and "hot spaces" get crowded quickly with well-funded hopefuls, competitive moats matter more than ever. Ideally, as your startup scales, you want…
Top Two Reasons for Churn - For Entrepreneurs
In working with a number of SaaS portfolio companies, I have found that there are two causes of churn that occur more frequently than any others. They are: Failure to successfully onboard the customer Loss of the champion who drove the purchase Looking at these in order: Failure…
57 startup lessons
There are already very good lists of startup lessons written by really talented, experienced people (here and here). I’d like to add another one. I learned these lessons the hard way in the past four years. If you’re starting a company, I hope you have an easier path.
9 Ways to Build Virality into your Product
If your startup is building a consumer product, your product has to be viral. For consumer products, the average revenue per user tends to…
The Art of Decision Making as a Product Manager
Product managers have to make many decisions every day, including product prioritization decisions, product design decisions, bug triage decisions, and many more. And the process by which a product
A Quick Guide to Value-Based Pricing
Reviewing how to calculate it and dispelling misconceptions.
If You Want to Raise Prices, Tell a Better Story
In a world of abundance, an authentic, meaning-rich story can drive a company’s margins up.
Starting a Physical Product Company? You’re Gonna Need a Lawyer.
My name is Molson Hart. I’m the CEO of a consumer products company I founded 10 years ago, called Viahart. We design and distribute toys…
How Do Dollar Stores Make Money?
In good times and bad, dollar stores seem to thrive. But how are they are able to make so much money selling things so cheaply?
Growth Hacking: 100 Hacks, Strategies & Techniques - Wishpond Blog
Try these 100 growth hacking strategies and techniques to grow your business with minimal investment or effort.
What’s Next for Marketplace Startups? | Andreessen Horowitz
Goods versus Services: The next trillion dollar opportunity Marketplace startups have done incredibly well over the first few decades of the internet, reinventing the way we shop for goods, but less so for services. In this essay, we argue that a breakthrough is on its way: The…
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Are you outspoken at work? How to use your voice – and not get fired
Hello, my name is Andrew, and I can’t stop disagreeing.
6 Reasons Platforms Fail
Perhaps the most egregious is a failure of imagination.
Why Figma Wins - kwokchain
Companies are a sequencing of loops. While it’s possible to stumble into an initial core loop that works, the companies that are successful in the long term are the ones that can repeatedly find the next loop. However, this evolution is poorly understood relative to its…
http://theaccidentalpm.com/z-product/a-candy-bar-teaches-product-managers-lessons-about-redesigning-product-packaging
Too Many Pivots, Too Little Passion
What’s wrong with today’s entrepreneurism
Quizzes are free data mining tools for brands - Marketplace
An online Game of Thrones quiz got a million online hits for HBO.
Traction PDF Summary - Gabriel Weinberg & Justin Mares | 12min Blog
Traction PDF Summary by Gabriel Weinberg & Justin Mares pinpoints how startups can climb the ladder at lightning speed and learn how to expand your company.
30 Useful Tools for Growth Hackers and Startups
I’m a startup product growth guy with a social gaming background. I currently work as VP of Growth at Relcy, a mobile search engine. A few companies I’ve worked with on growth in the past (HIRED $702…
Lessons learned from scaling a product team
There's lots written about how you should build software, but few concrete examples of the messy reality as implemented by startups. Here's our process.
All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces
Since Benchmark’s investment in Ebay 15 years ago, we have been fascinated by online marketplaces. Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportunity to link the players in a particular market, reducing friction in both the…
Nearly a third of new subscribers to some news publications cancel in the first 24 hours
The same-day cancellation rate likely includes subscribers who only wanted access to one article, or who felt the full paid experience was lacking after a quick look around. New data suggests some just really hate the idea of auto-renewal.