An Enterprise Primer
So perhaps you’re burned out in the consumer software game, or are just considering a pivot into the enterprise (“B2B”) market. You’ve heard that there’s a lot of opportunity in “selling to enterpr…
prodmgmt
The short head, the long tail and buying expensive scaffolding
Hits are more valuable than ever, mostly because they're more rare than ever. The Zipf Distribution, also described in Chris Anderson's Long Tail, helps us understand just how valuable hi…
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Clay Christensen’s Milkshake Marketing
Many new products fail because their creators use an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done.
What Really Makes Customers Buy a Product
It can be more important than word of mouth.
Why We’re Dropping Freemium as a Business Model: Value vs. Cost - Blog | evercontact
This past week our Community / Growth Manager, Brad Patterson, spoke at the European Cloud Expo in London on the topic Try Before You Buy – Successes and Misgivings in the European Cloud Ecosystem. Also speaking were Jason Turner, director of Business development at Cedexis…
Product Leaders: User Acquisition Series
I can be pedantic about user acquisition. The truth is that consumer web and mobile applications are under increasing pressure to demonstrate explosive exponential traction. Building a great prod…
How to use 12 micro intents for SEO and content journey mapping
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
How to Price Shipping and Handling Fees
Today's consumers expect free shipping for most items. But it's not always obvious for merchants to know when and how to offer it. Here's our all-new update for analyzing shipping costs and free delivery.
Nobody likes self-checkout. Here’s why it’s everywhere | CNN Business
Why has this problematic, unloved technology taken over retail?
UserTesting Blog
Get the best insights into the latest trends and all things human insight, CX, UX , product, marketing and research on our blog.
Products Over Projects
Projects are a popular way of organizing software efforts, but long-running product teams are often superior
Signaling as a Service
01 Intro One of the best books I have read in the last few years is The Elephant in the Brain by Robin Hanson and Kevin Simler. The book makes two main arguments: a) Most of our everyday actions can be traced back to some form of signaling or status seeking b) Our brains…
Consumers Are Becoming Wise to Your Nudge - Behavioral Scientist
New research indicates that consumers are catching on and may be annoyed by certain nudges, potentially limiting their effectiveness.
How to Make Your Product Scientifically Irresistible | Gainsight Software
Your product can’t suck. That’s a given. But it’s also not enough to be a good product that doesn’t hook your customer and connect to their pain points.
David Nicholas Williams
Platforms and Networks
Insights and Resources for Tech Entrepreneurs
Obviously Awesome: a product positioning exercise | HackerNoon
Scroll down for a template — but I recommend you read the post before you try to use it.
Pricing niche products: Why sell a mechanical keyboard kit for $1,668?
What It Takes to Become a Great Product Manager
For an aspiring product manager (PM), there are three primary considerations when evaluating the role: core competencies, emotional intelligence (EQ), and company fit. The best PMs have mastered the core competencies, have a high EQ, and work for the right company for them. The…
http://platformed.info/virality-viral-growth-network-effects
Pando: Democratizing career progression
Democratizing career progression
The Hierarchy of Engagement
The Fuel to Build an Enduring, Billion Dollar Business
How to Build an Amazon Affiliate Website - 2024 Guide - Make A Website Hub
When it comes to making money online you’re going to have a lot of options at your disposal. Frankly, it can be quite overwhelming just choosing an online
The 30 Elements of Consumer Value: A Hierarchy
What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their performance in existing markets or break into new markets. In the right combinations…
Pricing psychology
Two Powerful Mental Models: Network Effects and Critical Mass | Andreessen Horowitz
This post is all about network effects and critical mass. But it’s also about applying those concepts as important mental models in business, so I will share a short story about a business decision I once made that required me to consider network effects. The Internet bubble had…
Price Increase By Any Other Name
Increasing price is not easyIt requires careful review of customers you want to serve, their needs and alternatives available to them. Increasing price of an extremely popular product is even harde…
I spent $6 Million On Google Ads Last Year
I spent a lot of money on Google ads last year across Search, Display, Youtube, Discovery, and Gmail. Here's what I learned.
Human Curation Is Back
The limitations of algorithmic curation of news and culture has prompted a return to the use of actual humans to select, edit, and explain. Who knows, this might spread to another less traditional…
Advanced list building
Your Traffic Sources Have a Half-Life - Rob Walling - Serial Entrepreneur
Rob Walling looks at how traffic sources have a half-life, and that recognizing this is a key to successful startup marketing.
The 7 marketplace design patterns
The rise of on-demand marketplaces has brought with it varied business models, across number of industries. This framework tries to explain how a marketplace’s vertical impacts its business m…
Perfect Pricing Part Deux — More money from fewer sales
A Recipe for Growth: Adding Layers to the Cake | Andreessen Horowitz
Adding new layers of complementary businesses on top of your core product can fight the “gravity effect” of scaling and boost long-term growth.
The 3 Competitive Defenses of Enduring SaaS Companies by @ttunguz
A technology advantage isn’t enough to build an enduring enterprise SaaS company because at the core, all SaaS software share the same architecture. A relational database stores data and a web site presents the data. This is true for CRM (Salesforce), marketing automation…
How Pricing Bots Could Form Cartels and Make Things More Expensive
Antitrust law will have to evolve to cope.
10 marketplace monetisation strategies
This post is meant to list and briefly explain the successful marketplace monetisation strategies we have seen across our portfolio and…
Customers Don't Know What They Want—Until They See It
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit…
Why Platform Disruption Is So Much Bigger than Product Disruption
New products change what we buy, but new platforms have much broader effects.
How Our Brain Determines if the Product is Worth the Price
Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
Feature vs Product
When you understand the difference between a feature and a product, designing that successful product will be easier.
Positional Scarcity
Each day on Tech Twitter, we get up in the morning, open up the website, and then go see what it is we’re mad about. A few days ago, it was this: The concept of “pay to get a better place in l…
Pay What You Want: The Ultimate Sales Strategy
How Letting People Choose Their Price Can Make You a Millionaire
Product Pricing Primer
The Sharp Startup: When PayPal Found Product-Market Fit
Reflections on the 20th anniversary of a $100+ billion product
The Ultimate Guide to Minimum Viable Products - Startup Growth
You don’t want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers. But there’s a world of difference between talk and action. What your customers say, and what they eventually do…
Making Good Decisions as a Product Manager
While product managers may not build the actual product, they do produce something very tangible for a team: decisions.
https://codingvc.com/the-value-of-data-part-1-using-data-as-a-competitive-advantage
Decentralized Reputation in OpenBazaar — Part 1
Decentralized reputation is one of the most sought after prizes in the cypherpunk community: to invent a censorship-resistant protocol to create and parse unforgeable trust relationships between…