behaviors

842 bookmarks · page 11 of 17
2022-05-15 · nngroup.com

Personas vs. Archetypes

Archetypes and personas used for UX work contain similar insights, are based on similar kinds of data, and differ mainly in presentation. Personas are presented as a single human character, whereas archetypes are not tied to specific names or faces.

2022-01-17 · nngroup.com

The Authority Principle

A perceived high-authority status of the person making a request can make people more compliant with that request. Applying this principle in UX can ease users' decision-making process.

2022-01-17 · nngroup.com

Creepiness–Convenience Tradeoff

As people consider whether to use the new "creepy" technologies, they do a type of cost-benefit analysis weighing the loss of privacy against the benefits they will receive in return.

2022-01-17 · medium.com

Medium

Everybody Experiences Imposter Syndrome — Strong Leaders Use it to Their Advantage By: Mike McDerment, FreshBooks Co-Founder and CEO Do you ever secretly fear you’re in over your head at your …