How Our Brain Determines if the Product is Worth the Price
Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
behaviors
15 Psychological Triggers to Convert Leads into Customers
Would you like to know how to get more customers who can’t wait to buy your products and services?
Why Do We Even Listen to New Music?
Our brains reward us for seeking out what we already know. So why should we reach to listen to something we don’t?
Are you outspoken at work? How to use your voice – and not get fired
Hello, my name is Andrew, and I can’t stop disagreeing.
Constructive Pessimism - SKMurphy, Inc.
Many entrepreneurs are naturally optimistic and discouraging pessimistic thinking, but the clever use of constructive pessimism is key to success
How Do You Know if You’re Actually Humble?
There are ways to figure out how aware you are of your own limitations—and to cultivate intellectual humility.
gift exchanges behavior - Google Search
What Makes Shoppers Click? A Lesson in E-Commerce Consumer Psychology (INFOGRAPHIC) - Conversion Sciences
Consumers have access to all kinds of buyer information on-line. So what is it that makes them click?
8 Reasons Users Don’t Fill Out Sign Up Forms
Signing up for a website is a big commitment to most people. Users who sign up for your site are giving you their personal information. If you misuse their personal information, you could abuse their trust. Most users today are more wary than ever about who handles their…
The Science of Asking What People Want
Market research can extract plenty of data, but its greatest value is in evoking reactions
Auction Addiction: This Online Industry's Dirty Secrets
How easy is it to fall into auction addiction? Here we examine how one site, Quibids, tried its hand at behavioral design.
Viral Marketing
Casey Neistat’s viral filmmaking secret
The Case for the Supermarket Supershopper
Some shoppers find joy in daily trips to the grocery store simply for the community, let alone the miracle of abundance.
Why criticism lasts longer than praise
Most of us are subjected to insults, sarcastic comments or bad feedback in our everyday lives. But we weren't built to deal with torrents of criticism.
Incidental Learning: Learning Without Trying to Learn
Don’t Surround Yourself With Admirers
Instead, befriend people who inspire awe in you.
The Productive Art of Doing Nothing
Pause and think on purpose
The rise, fall, and rise of the status pineapple
For a couple of centuries, the British were in an unlikely frenzy for the exotic fruit.
The Three Types of Specialists Needed for Any Revolution
From a passage of Kurt Vonnegut’s Bluebeard, the three types of specialists needed for the success of any revolution. Slazinger claims to have learned from history that most people cannot open their minds to new ideas unless a mind-opening team wit
7 Techniques for Capturing People's Attention
The person who can capture and hold attention is the person who can effectively influence human behavior. Here's how to do it.
How Self-Service Kiosks Are Changing Customer Behavior
From ATMs to automated checkouts to fast food.
Lessons in negotiation from Stalin at Yalta
Why did you sting me? You'll drown too
Why Thieves Steal Soap - Priceonomics
Stealing soap is almost as good as stealing cash.
Urban Dictionary: Bumping the lamp
To go above and beyond expectations when completing a given task/project. A genericized phrase originally used within the animation industry and the film industry as a whole. Based on a scene from the 1988 mixed live-action/animated film 'Who Framed Roger Rabbit' in which the…
Lifelong Quests! Lawsuits! Feuds! A Super-Serious Story About Cereal.
The world’s most obsessive breakfast-food fans demonstrate just how far humans will go for the sweet taste of nostalgia.
Sunday Firesides: If You See Something, Say Something
In a classic experiment conducted by the psychologist Solomon Asch, participants were placed in a group, shown a “target” line alongside a set of comparison lines of varying lengths, and asked which was closest in length to the target. The answer was always obvious, but…
Ultimate Terms
There are words which have special meaning within each culture and carry power where they are used.
What to Look For When Hiring a Community Manager
What People Hate Most About Waiting in Line
Let's say you and your roommate have a little side business baking rhubarb pies at home and selling them on a street corner. Folks love pie, and you're...
An Exercise to Help Your Team Feel More Comfortable with Conflict
The ability to get issues on the table and work through them constructively is critical to having a healthy culture. Managers can normalize productive conflict on your team by using an exercise to map out the unique value of each role and the tensions that should exist among…
Premature Optimization: Why It’s the “Root of All Evil” and How to Avoid It
The Psychology of Limitation: How Constraints Make Us More Creative
If you've ever stared at a blank page, you know the importance of creative constraints. Learn how to harness limitations for more and better ideas.
How Asian dating sites cracked your biggest complaint—everyone lies online
Online dating site OKCupid has found an inexplicable number of men happen to be exactly six feet tall and there are four times as many people who claim to earn $100,000 per year as there should be. False advertising, or misrepresentation, is standard in any marketplace; the…
Want to Win Someone Over? Talk Like They Do.
What does it take to become a more convincing communicator? New research suggests that linguistic mirroring — that is, adjusting your communication style to match that of your audience — is an effective tool to increase your ability to influence others. In this piece, the…
The Hustler’s MBA
Motivation theories
These are psychological theories about motivation.
Take "the Other" to lunch
There's an angry divisive tension in the air that threatens to make modern politics impossible. Elizabeth Lesser explores the two sides of human nature within us (call them "the mystic" and "the warrior”) that can be harnessed to elevate the way we treat each other. She shares a…
The Backfire Effect: Why Facts Don’t Always Change Minds
When the Nerves of Knowledge Send False Signals: A Conversation on Our Age of Misinformation - Behavioral Scientist
How do false beliefs spread, and what are the consequences?
How to Be a Stoic
Born nearly two thousand years before Darwin and Freud, Epictetus seems to have anticipated a way out of their prisons.
LinkedIn Learning Blog: Where Professionals Go to Learn
The LinkedIn Learning Blog is written for professionals by professionals. Discover courses, tips and information that can take your career to new heights.
Mental Models: The Best Way to Make Intelligent Decisions (~100 Models Explained)
The smartest people in the world use mental models to make intelligent decisions, avoid stupidity, and increase productivity. Let's take a look at how ...
5 Reasons Good Deals Get Rejected
Offering something reasonable isn’t enough.
The Personal Brand Is Dead
Gen Z would rather be anonymous online.
Finish Line: Weaponize the chip on your shoulder
Never underestimate the power your own insecurities can generate.
GTA V: 9 Facts That Will Blow Your Mind
The data or the hunch
More and more decisions, from the music business to the sports field, are being delegated to data. But where does that leave our intuition?
How to Market Taboo Products
Tips from successful campaigns promoting everything from shapewear to prostate health.
How Psychology Could Change the Way We Understand Consent
The psychology of unfinished tasks
Unfinished tasks can overwhelm us or motivate us. These contradictory experiences are due to the Zeigarnik and the Ovsiankina effects.