What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their performance in existing markets or break into new markets. In the right combinations…
Increasing price is not easyIt requires careful review of customers you want to serve, their needs and alternatives available to them. Increasing price of an extremely popular product is even harde…
Antitrust law will have to evolve to cope.
Strategic pricing helps your brand and helps you to make more money. Issuing a price is like handing out a business card—it’s a great branding tool, but be careful about what it says to…
Netflix rolled out its new pricing it had announced during its last earnings call. A very simple, almost poetic, blog post in their corporate blog explains the new pricing. In fact the post is so …
Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
How Letting People Choose Their Price Can Make You a Millionaire
Pricing is hard. Make it too low and you miss out on profit; too high and you miss out on sales. These pricing experiments will help you get it right.
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This post originally appeared on Hackthings.com So you have a hardware product in the works? Before you can launch it, one of the most important things you need to figure out is pricing. Unlike software, you can’t AB test your pricing and change it for different customers, which…
Many businesses are managing a sharp decline in sales during the ongoing coronavirus crisis. An instinctive reaction may be to cut low-performing products from their menu of offerings — but this isn’t always the best way forward. The authors lay out a case for adding an…
Why stores like Trader Joe’s succeed.
Technology has made it easier, but strategic rules still apply.
You can charge much more than you think, if you reposition your value-proposition. Here's how.
We are all too familiar with price unbundling. Remember the first time Airlines charged for checkin bags? Or a restaurant charged for salad dressing? The simple recipe for price unbundling is to s…
Explore a few tips on ways to improve the pricing of your services by looking at a few research studies on people's buying behaviors.
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After surveying more than 1,000 software executives about their SaaS pricing habits, we've uncovered some alarming gaps. View the results here.
Reviewing how to calculate it and dispelling misconceptions.
In a world of abundance, an authentic, meaning-rich story can drive a company’s margins up.
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We explain how your money gets from you to a streaming platform, and finally to an artist.
Follow the wine playbook.
Pricing is a good place to make a few critical resolutions for businesses. Learn the 5 resolutions as you shape your pricing strategy for 2019.
Consumer inertia is the tendency of some customers to buy a product, even when superior options exist. Alexander J. MacKay discusses how that habit affects competitive strategy and even regulatory oversight.
Freemium - especially in B2B SaaS - has evolved and there are now seven distinct types of Freemium in the market.
Alex Rampell, CEO of TrialPay, explains how startups can be strategic about pricing their products so they don't lose out.
In a casino, the term “rake” refers to the commission that the house earns for operating a poker game. With each hand, a small percentage of the pot is scraped off by the dealer, which in essence becomes the “revenue” for the casino. While casinos use the term “rake,” a plethora…
Focus, eliminate, replace.
There is increased efficiency and other benefits to doing so.
Pricing is one of the most challenging decisions for any startup. One of the simplest ways of discovering customer willingness to pay is simply to ask them. At first blush, that might seem a reasonable and effective solution, it is prone to wild inaccuracy. Absolute pricing…
Over the course of the past year, many writers have offered their perspectives on Uber’s dynamic pricing strategy. Perhaps the only consistency is that people have deeply passionate views on this topic. However, there are still many misperceptions about how the model works, and…
The following is a guest post by Andy Singleton Andy is the founder and CEO of Assembla a company that provides bug tracking and hosted GIT and SVN
Focus on the problem you’re trying to solve.
From social media sentiment analysis to digital ad buying, faster is increasingly seen as better, or at least necessary. So it’s no surprise that the ability to generate lots of data and analyze it…
Last month Bidsketch had the biggest increase in revenue it’s ever had. Before that, the biggest increase in revenue came when FreshBooks emailed a million people and mentioned Bidsketch as a new integration for sales proposals. I got so many new sales notifications that day, I…
Hidden ticket charges and more have been outlawed in New York State thanks to new legislature that just passed.
In the 1950s, most products were built to last. Companies knew that manufacturing long-lasting products would spread word-of-mouth referrals, which meant
Pricing can be incredibly challenging to get right. Here are 16 articles that can help you with your pricing strategy.
There’s a reason scalpers have confused economists for decades.
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What everyone tends to get wrong about bundling
Restaurants are great test labs for testing neuromarketing techniques. It's easy to change offerings, menus, and pricing, and one gets immediate feedback on what's working and what's not. Today, many eateries are employing sophisticated menu psychology to maximize sales and…
Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators.
The revenue model is one of the most important elements of a firm’s strategy. It defines the ways in which a firm gets compensated for the value that its products or services generate. In the old days, revenue models primarily consisted of picking a “good” price. Connected…