pricing
The 30 Elements of Consumer Value: A Hierarchy
What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their performance in existing markets or break into new markets. In the right combinations…
Pricing psychology
Price Increase By Any Other Name
Increasing price is not easyIt requires careful review of customers you want to serve, their needs and alternatives available to them. Increasing price of an extremely popular product is even harde…
Perfect Pricing Part Deux — More money from fewer sales
How Pricing Bots Could Form Cartels and Make Things More Expensive
Antitrust law will have to evolve to cope.
Pricing Strategy for Creatives
Strategic pricing helps your brand and helps you to make more money. Issuing a price is like handing out a business card—it’s a great branding tool, but be careful about what it says to…
How Netflix did pricing right
Netflix rolled out its new pricing it had announced during its last earnings call. A very simple, almost poetic, blog post in their corporate blog explains the new pricing. In fact the post is so …
How Our Brain Determines if the Product is Worth the Price
Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
Pay What You Want: The Ultimate Sales Strategy
How Letting People Choose Their Price Can Make You a Millionaire
Product Pricing Primer
Pricing Experiments You Might Not Know, But Can Learn From
Pricing is hard. Make it too low and you miss out on profit; too high and you miss out on sales. These pricing experiments will help you get it right.
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
How To Price Your Hardware Product
This post originally appeared on Hackthings.com So you have a hardware product in the works? Before you can launch it, one of the most important things you need to figure out is pricing. Unlike software, you can’t AB test your pricing and change it for different customers, which…
The Surprising Upside of Expensive Products That Don’t Sell
Many businesses are managing a sharp decline in sales during the ongoing coronavirus crisis. An instinctive reaction may be to cut low-performing products from their menu of offerings — but this isn’t always the best way forward. The authors lay out a case for adding an…
Store Brands Aren’t Just about Price
Why stores like Trader Joe’s succeed.
The Risks of Changing Your Prices Too Often
Technology has made it easier, but strategic rules still apply.
How repositioning a product allows you to 8x its price
You can charge much more than you think, if you reposition your value-proposition. Here's how.
Price Unbundling Vs. Product Unbundling
We are all too familiar with price unbundling. Remember the first time Airlines charged for checkin bags? Or a restaurant charged for salad dressing? The simple recipe for price unbundling is to s…
7 Pricing Strategies Based on Research Studies
Explore a few tips on ways to improve the pricing of your services by looking at a few research studies on people's buying behaviors.
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The State of SaaS Pricing [Infographic] - OpenView
After surveying more than 1,000 software executives about their SaaS pricing habits, we've uncovered some alarming gaps. View the results here.
A Quick Guide to Value-Based Pricing
Reviewing how to calculate it and dispelling misconceptions.
If You Want to Raise Prices, Tell a Better Story
In a world of abundance, an authentic, meaning-rich story can drive a company’s margins up.
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
How Artists Get Paid From Streaming
We explain how your money gets from you to a streaming platform, and finally to an artist.
How to Sell a $300 Chocolate Bar
Follow the wine playbook.
5 Pricing Resolutions for 2019 - OpenView
Pricing is a good place to make a few critical resolutions for businesses. Learn the 5 resolutions as you shape your pricing strategy for 2019.
If Your Customers Don't Care What You Charge, What Should You Charge?
Consumer inertia is the tendency of some customers to buy a product, even when superior options exist. Alexander J. MacKay discusses how that habit affects competitive strategy and even regulatory oversight.
There are 7 Types of Freemium and Why That Matters...
Freemium - especially in B2B SaaS - has evolved and there are now seven distinct types of Freemium in the market.
Don't Leave Money on the Table with This Crash Course in Pricing
Alex Rampell, CEO of TrialPay, explains how startups can be strategic about pricing their products so they don't lose out.
A Rake Too Far: Optimal Platform Pricing Strategy
In a casino, the term “rake” refers to the commission that the house earns for operating a poker game. With each hand, a small percentage of the pot is scraped off by the dealer, which in essence becomes the “revenue” for the casino. While casinos use the term “rake,” a plethora…
3 Steps to Break Out in a Tired Industry
Focus, eliminate, replace.
It’s OK to Move Down (Yes, Down) the Value Chain
There is increased efficiency and other benefits to doing so.
The Most Effective Price Discovery Question for Your Startup by @ttunguz
Pricing is one of the most challenging decisions for any startup. One of the simplest ways of discovering customer willingness to pay is simply to ask them. At first blush, that might seem a reasonable and effective solution, it is prone to wild inaccuracy. Absolute pricing…
An eBook pricing model that resulted in $100,000 in sales
A Deeper Look at Uber’s Dynamic Pricing Model
Over the course of the past year, many writers have offered their perspectives on Uber’s dynamic pricing strategy. Perhaps the only consistency is that people have deeply passionate views on this topic. However, there are still many misperceptions about how the model works, and…
Secrets Of Freemium Pricing: Make The Cheapskates Pay
The following is a guest post by Andy Singleton Andy is the founder and CEO of Assembla a company that provides bug tracking and hosted GIT and SVN
Relearning the Art of Asking Questions
Focus on the problem you’re trying to solve.
Five dynamic pricing issues retailers should consider
From social media sentiment analysis to digital ad buying, faster is increasingly seen as better, or at least necessary. So it’s no surprise that the ability to generate lots of data and analyze it…
How to Increase SaaS Pricing (and Quickly Triple Your Growth) - ExtendsLogic
Last month Bidsketch had the biggest increase in revenue it’s ever had. Before that, the biggest increase in revenue came when FreshBooks emailed a million people and mentioned Bidsketch as a new integration for sales proposals. I got so many new sales notifications that day, I…
Could This Be The End Of Hidden Ticket Charges For Concert Tickets?
Hidden ticket charges and more have been outlawed in New York State thanks to new legislature that just passed.
1980 Sears Spring Summer Catalog, Page 729 - Catalogs & Wishbooks
How to Sell High-priced (and High-quality) Products
In the 1950s, most products were built to last. Companies knew that manufacturing long-lasting products would spread word-of-mouth referrals, which meant
Pricing Strategies: 16 Articles You Need to Read
Pricing can be incredibly challenging to get right. Here are 16 articles that can help you with your pricing strategy.
How Much Is Michael Bolton Worth to You? (Published 2013)
There’s a reason scalpers have confused economists for decades.
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Four Myths of Bundling
What everyone tends to get wrong about bundling
Neuro-Menus and Restaurant Psychology
Restaurants are great test labs for testing neuromarketing techniques. It's easy to change offerings, menus, and pricing, and one gets immediate feedback on what's working and what's not. Today, many eateries are employing sophisticated menu psychology to maximize sales and…
Busting Six Myths About Customer Loyalty Programs
Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators.