The Seven Deadly Sins of Marketing Automation
Marketing Strategy - Marketing automation is only as good as the person using it. Failing to properly implement and use it just sets you up for frustration in the short term—and failure in ...
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
15 Tools to Optimize Ecommerce Images
Does your website have an acceptable load time? Images usually account for most of the downloadable bytes on a page. Optimizing your images can yield a
SG&A Benchmarks Archives - SAI Books
SG&A Benchmarks SG&A Expense as a Percentage of Sales by Industry Sector Industry Sector 10% ile Median 90% ile Agriculture, Forestry, Fishing 5.54 36.96 237.02 Mining/Extraction 2.21 7.29 143.32 Construction 5.82 9.85 19.81 Manufacturing 8.44 33.23 248.16 Transportation…
How Savvy Is Your AdWords Account? 7 Areas To Audit
When you do AdWords account audits, you need to go beyond the data to see how savvy the AdWords account is overall. If the account is well put together,
The State of SaaS Pricing [Infographic] - OpenView
After surveying more than 1,000 software executives about their SaaS pricing habits, we've uncovered some alarming gaps. View the results here.
6 Non-SEO Tools You Should Be Using For SEO
You've read tons of reviews for the most common SEO tools, but what about other tools that can assist in your daily SEO efforts? Columnist Brian Patterson shares his favorites.
Guide to leading a team
The step-by-step guide for becoming a good manager.
The Power of Data Network Effects
In the furiously competitive world of tech startups, where good entrepreneurs tend to think of comparable ideas around the same time and "hot spaces" get crowded quickly with well-funded hopefuls, competitive moats matter more than ever. Ideally, as your startup scales, you want…
Top Two Reasons for Churn - For Entrepreneurs
In working with a number of SaaS portfolio companies, I have found that there are two causes of churn that occur more frequently than any others. They are: Failure to successfully onboard the customer Loss of the champion who drove the purchase Looking at these in order: Failure…
Startup Best Practices 1 - Situational Management by @ttunguz
In response to yesterday’s post on management design patterns, many readers asked for examples of best practices. So I’m going to write about the management best practices I have been taught and I have observed in startups. This is the first post of that series. The first…
3 easy internal linking strategies for keywords with different search volumes
Contributor Aleh Barysevich breaks down three strategies you can use to boost the effectiveness of your internal link building campaigns to fulfill specific SEO-related goals.
cjbarber/ToolsOfTheTrade
Tools of The Trade, from Hacker News.
Google Search Operators: The Complete List (44 Advanced Operators)
They're super powerful.
TOP 10 proven growth hacks for 2019 [examples, case studies]
These easy growth hacking tactics increased conversions, opt-ins, sales by up to 1,900%. Put them into practice in 2019.
The Most Popular Words in the Most Viral Headlines
A study of viral headlines and the top words and phrases that make up viral headlines for the most shareable sites on the web.
A Beginner’s Guide to Cohort Analysis: the Most Actionable (and Underrated) Report on Google…
The antidote to vanity metrics when you have less than 1 hour/week for marketing analytics
57 startup lessons
There are already very good lists of startup lessons written by really talented, experienced people (here and here). I’d like to add another one. I learned these lessons the hard way in the past four years. If you’re starting a company, I hope you have an easier path.
9 Ways to Build Virality into your Product
If your startup is building a consumer product, your product has to be viral. For consumer products, the average revenue per user tends to…
90 Things I Learned From Founding 4 Tech Companies
SEO How-to, Part 7: Mapping Keywords to Content
Keyword research is the process of identifying the words that consumers use to search for your products on Google and other search engines. Keyword mapping assigns those terms to pages on your site. This is the seventh installment in my "SEO How-to" series.
The Art of Decision Making as a Product Manager
Product managers have to make many decisions every day, including product prioritization decisions, product design decisions, bug triage decisions, and many more. And the process by which a product
Brand Bidding Techniques: Smart Ways To Use Typos & URLs As Keywords
Finding the right mix of keywords is as much science as it is good common sense. When it comes to your brand, there are typo and URL derivation techniques
Email subject lines: Boost open rates with 7 eye catchy examples
Craft powerful, eye-catching email subject lines that grab your reader's attention, increase your subscriber's engagement & catapult your open rates.
A Quick Guide to Value-Based Pricing
Reviewing how to calculate it and dispelling misconceptions.
How to Get Busy People to Take Action When You Send an Email
We all get a lot of email. And we send off scores of them, too. For important emails we hope for replies or action. If you do the math on the number of inbound emails you get multiplied by the time…
The privacy-first Google Analytics alternative - Simple Analytics
Simple Analytics is the privacy-first Google Analytics alternative that is 100% GDPR compliant. Give us a try!
Fail Better with Win/Loss Analysis
If you're in sales, you'll fail sometimes. Failing is great if you learn from why you lost deals. Win/Loss Analysis can help you fail better.
If You Want to Raise Prices, Tell a Better Story
In a world of abundance, an authentic, meaning-rich story can drive a company’s margins up.
How Etsy Crafted an E-Commerce Comeback
To survive competition from e-commerce giants, the handmade-goods retailer had to persuade its quirky community to get just a teensy bit corporate.
Don’t Poke the Bear: Creating Content for Sensitive Situations
Delivering bad news is hard, but it’s part of life and business. We notify customers when we’re out of a product they want to buy, and we send warnings when people violate our companies’ terms of s…
Designing Your Sales Stack so that Customers Come to You
Two proven sales experts on how to build a process and team from the ground up to consistently boost revenue month over month.
Why Do We Even Listen to New Music?
Our brains reward us for seeking out what we already know. So why should we reach to listen to something we don’t?
Starting a Physical Product Company? You’re Gonna Need a Lawyer.
My name is Molson Hart. I’m the CEO of a consumer products company I founded 10 years ago, called Viahart. We design and distribute toys…
How Do Dollar Stores Make Money?
In good times and bad, dollar stores seem to thrive. But how are they are able to make so much money selling things so cheaply?
A classic negotiation framework, still applicable after 50 years | MIT Sloan
Insights into attitudinal restructuring and intra-organizational negotiations still hold the key to positive outcomes.
https://gigaom.com/2011/05/22/six-key-principles-of-a-successful-acquisition-strategy-part-2/
SEO How-to, Part 2: Understanding Search Engines
Nearly half of shoppers turn to Google before deciding what to buy and where to buy it. Understanding how Google and other search engines work can help you choose which optimization strategies to apply. This post is the second installment in my "SEO How-to" series.
Growth Hacking: 100 Hacks, Strategies & Techniques - Wishpond Blog
Try these 100 growth hacking strategies and techniques to grow your business with minimal investment or effort.
What’s Next for Marketplace Startups? | Andreessen Horowitz
Goods versus Services: The next trillion dollar opportunity Marketplace startups have done incredibly well over the first few decades of the internet, reinventing the way we shop for goods, but less so for services. In this essay, we argue that a breakthrough is on its way: The…
Start here: Statistics for A/B testing
We’re Agile, we think lean, we’re data-driven. If you live in the new economy and work in some sort of digital product you hear some of…
Making Decisions Under Uncertainty
Or, How to Decide with Incomplete Data
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Are you outspoken at work? How to use your voice – and not get fired
Hello, my name is Andrew, and I can’t stop disagreeing.
6 Reasons Platforms Fail
Perhaps the most egregious is a failure of imagination.
Ten lessons
3 Robust Bodyweight Exercises to Train Every Muscle Fibre in Your Body
Smash a full-body workout from the comfort of your home
Why Figma Wins - kwokchain
Companies are a sequencing of loops. While it’s possible to stumble into an initial core loop that works, the companies that are successful in the long term are the ones that can repeatedly find the next loop. However, this evolution is poorly understood relative to its…