We raised prices to preserve our business model
This quote comes to us from Ms. Allie Webb, the Founder and CEO of Drybar a blow dry only salon. A blow dry salon is not like any hair salon. It offers, just as name indicates, blow dry and styling…
prodmgmt
The most beautiful price fence
Fences are never beautiful. May be the picket fences are. But when designed to keep two sides from moving easily from one side to the other they are not usually described as beautiful. Price fences…
The problem with ‘5 whys’
‘The Problem with…’ series covers controversial topics related to efforts to improve healthcare quality, including widely recommended but deceptively difficult strategies for improvement and pervasive problems that seem to resist solution. The ‘5 whys’ technique is one of the…
A Brief History of the Ways Companies Compete
Five movements.
Ask HN: How do you set prices? | Hacker News
70 meetings and calls later: How I achieved customer interview management superpowers
I’ve been working on a marketing automation tool (more on that at the end of the post). Or rather, I’ve been working on an idea for a marketing automation tool as I don’t want a single line of code written before I’d experienced a notable pull from target customers. (This may…
Guide to Product Planning: Three Feature Buckets
In the spirit of capturing some of the observations that I find myself repeating, I’m adding this one to the mix tonight. Unlike the previous two, this is really a piece of concrete advice f…
Liquidity hacking: Solving the chicken-egg dilemma with marketplace startups
Guest How to get a two-sided marketplace startup like Airbnb, Exec, or eBay up and running -- the painless way.
Risk Discounts and Usage-Based Pricing - OpenView
You’re probably not aware of it, but the price of your product includes a risk discount.
Ideation Sprints for New Products & Services
Part Two of the Needfinding/Ideation/MVP Creation Charette This is the second part of a three part essay on rapid MVP creation to start testing assumptions. Part One is here. It was written for my …
5 Little-Known Lead Generation Hacks
Traffic sucks.
Reddit Was Built On Legions of Fake Accounts | The Mary Sue
Reddit has never been a place where you could necessarily connect one user with one account. Parody accounts are commonplace -- to a fault if you ask some -- and there have been more than one fiasco involving users who pretend to be different people with different accounts; it's…
Don’t be a product person, be a merchant
Founders and product managers alike wear this proudly on their sleeves (or twitter bios) The Ultimate Product Person – who loves products, building products and sweating the details. Skim thr…
Negotiate like a pro: how to say ‘No’ to product feature requests… | HackerNoon
Imagine you’re a product manager and a co-worker from Marketing comes to you with a feature request. Let’s call her ‘fictitious Annie’. She asks you, “Wouldn’t it be awesome if we built this amazing crypto-blockchain feature into our product?” Well…
Beyond Disruption
Clayton Christensen claims that Uber is not disruptive, and he’s exactly right. In fact, disruption theory often doesn’t make sense when it comes to understanding how companies succeed …
Best Product Management Tools in 2024[Review]
We compiled this official guide based on conversations with hundreds of product managers in our PMHQ community who revealed the most popular product management tools and product management tools that they currently use on the job. 64 Best Product Management Tools 2024 The…
Multivariate vs. A/B Testing: Incremental vs. Radical Changes
Multivariate tests indicate how various UI elements interact with each other and are a tool for making incremental improvements to a design.
Snapchat’s Ladder
Snapchat is on the verge of conquering the toughest messaging market in the world: the United States. The way they did it is by laddering-up.
Why Dyson's robot vacuum took 16 years, and why it's headed to Japan first
Dyson almost launched a robot vacuum. Back in 2001, after three years in development. Its first effort, shown to the British public in London looked nothing (and we mean nothing) like the eventual 360 Eye unveiled today. Sixteen years is a long time in tech. The DC06, as it was…
What are some methods and tools for analyzing customer discovery interviews? - Quora
Customer Interviews: How To Organize Findings
A conversation with Bruce La Fetra on customer interviews. We compare notes on how to organize findings and take best advantage of the insights gleaned.
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Argue with your customers - Rockstar Coders
Video Tools Archives
The Startup Marketing Checklist
The Startup Marketing Checklist is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your early stage startup. The checklist is free and open to suggestions.
We Wasted $50K on Google Ads So You Don't Have To – Indie Hackers
Ever wondered if Google Ads are really worth it, but don't have the cash for an experiment? One's been done for you!
10 Places to Find Product-Market Fit
Startups fail because they run out of money before achieving product-market fit. NFX Managing Partner Gigi Levy-Weiss identifies 10 places to look for product-market fit in startup ideas.
Team Objectives – Overview | Silicon Valley Product Group
After many years of being a very vocal advocate for the OKR (Objectives and Key Results) technique, in the majority of companies I meet, I have stopped recommending the practice. That’s because, in so many companies, even though conceptually the technique is simple and sound, it…
Luxury groups ponder ways to get rid of their unsold inventory
Other than slashing prices
The unpredictable economics of pawn shops
Take the same item to 4 different pawn shops and you might get offers that vary by hundreds of dollars. Here’s why.
SeatGeek will calculate how much that ticket is worth | TechCrunch
Have you ever bought sweet tickets for a ballgame, a concert or some other live event, only to find out that you couldn't make it? The internet certainly
The One Conversational Tool That Will Make You Better At Absolutely Everything - Fast Company
Great insight moves your career, organization, or business forward. The problem? Most people are terrible at asking questions. Learn from the pros how to do it right.
When Freemium Fails
A growing number of new businesses are following in the footsteps of successful companies such as Dropbox and Skype, by giving away their products and services free to build a customer base. But for some, that 'freemium' strategy is turning out to be costly.
Q: What Makes a Product Attract Early Adopters? - SKMurphy, Inc.
This is an edited version of a recent online conversation I had with a team of bootstrappers about how to make their product attract early adopters.
13 Platforms for Shoppable Video
Video is increasingly impacting ecommerce. Consumers use it for purchase decisions. Influencers live-stream product endorsements. And brands deploy video for engagement and product offerings. Here is a list of platforms for shoppable video.
16 Rules for Effective Decision-Making | The Leading Blog: A Leadership Blog
Leadership Now is a leading source for leadership development and analysis. We believe that anyone can make a difference by leading from where they are.
The 9 Habits of Ultra-Fast Iterations
One sector has an unfair number of elite product minds. These 9 habits are their underlying behaviors that result in product success.
Strategy Letter V
When I was in college I took two intro economics courses: macroeconomics and microeconomics. Macro was full of theories like “low unemployment causes inflation” that never quite stood u…
The Dark Science of Pop Music
Record companies are tracking download and search data to predict which new songs will be hits. This has been good for business—but is it bad for music?
Deep Dive: Payments
Ninety percent of Americans have used a credit card, but far fewer understand the underlying systems enabling their payments. So let’s dive…
How to Market Taboo Products
Tips from successful campaigns promoting everything from shapewear to prostate health.
Every Company Is Up For Disruption, So Keep Your Products Simple | TechCrunch
Editor's note: Victor Belfor is the vice president of business development at Influitive. He recently started angel investing and mentoring at 500 startups. As products mature, companies continue to compete in heated battles with their competitors by adding more features and…
Forrester
Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.
19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace
An inside look at 19 tactics top marketplaces have used to solve the chicken-or-egg problem and kickstart growth.
How To Structure A Marketplace | TechCrunch
Editor's Note: The following is a guest post by Simon Rothman of Greylock Partners. Rothman is particularly passionate about Marketplace technology (Etsy, Kickstarter, Airbnb, etc) and how to garner success in that category. Marketplaces are endemic to the consumer web: Largely…
How We Redesigned Our Product in Less Than a Week
The 6-step process is an adapted version of the process Google Ventures taught us. It's applicable whether you’re a startup or a Fortune 500 company.
How To Design Products For People Making $2 A Day - Fast Company
Proximity Designs is a for-profit design company whose goal is to create products cheap enough--and good enough--that they can be bought by poor farmers, instead of just giving them aid.
Twitter partners with Shopify to bring merchants' products to Twitter Shopping | TechCrunch
As part of its ongoing efforts to expand into e-commerce, Twitter today announced a new partnership with Shopify. The deal will see Twitter launching a
The Problem with Feature Branches
As more companies strive to deliver software faster it becomes clear what legacy processes are...
6 Email Triggers for Max Conversions
Shoppers' actions on an ecommerce site create opportunities for automated, triggered emails. Such behavior-based email automation is a sure-fire tactic to drive revenue.