Pando: Democratizing career progression
Democratizing career progression
prodmgmt
Why Your eCommerce Business Should Have a Pop-Up Shop
Ecommerce is booming, and there’s no doubt about that. The numbers speak for themselves. After all, in 2017, ecommerce sales reached $2.3 trillion, and
Asking Users to Complete Tough Mudders to Use Your Product
Funnel optimization for web3 companies will become critical to their success. Token grants cost 4-7x than traditional customer acquisition techniques. Other techniques, like incentivized referral, improve the economics but still tally 19 month payback periods. A year-and-a-half…
Anatomy of a Product Placement (Published 2022)
As consumers skip ads and streaming content balloons, brands aim to be everywhere all at once.
Buy Till You Die: Understanding Customer Lifetime Value
The BG/NBD model explained.
Watching an acquirer ruin your company - by Jon Christensen
What happens on the other side of the acquisition doesn't get much startup press
Hacker News
What we can learn from technology that’s designed to be stepped on
Cross-chain Deals and Adversarial Commerce
This paper appeared in VLDB'19 and is authored by Maurice Herlihy, Barbara Liskov, and Liuba Shrira. How can autonomous, mutually-distrust...
12 signs youre working in a feature factory
http://platformed.info/qa-quora-stack-overflow-mahalo-yahoo-answers-growth-hacking
http://www.chubbybrain.com/blog/startup-failure-post-mortem/
Understanding Products Through Storytelling
Storytelling is a powerful technique for building data-informed products.
http://platformed.info/seeding-platform-standalone-square-opentable-delicious/
How to Sell High-priced (and High-quality) Products
In the 1950s, most products were built to last. Companies knew that manufacturing long-lasting products would spread word-of-mouth referrals, which meant
How to build B2B recommendation engines from competitor’s alternatives
Without driving yourself crazy
How Much Is Michael Bolton Worth to You? (Published 2013)
There’s a reason scalpers have confused economists for decades.
16 Tools to Manage Your Reputation
Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.
How to Make a Good Secret Sauce
Knowledge moats (secret sauces) are one of the most fundamental type of moat in business. They consist of the information, data and…
Is There a Platform in Your Product?
Five of the 10 most valuable companies in the world today—Apple, Alphabet, Amazon, Facebook, and Microsoft—derive much of their worth from their multisided platforms, which facilitate interactions or transactions between parties. Many MSPs are more valuable than companies in the…
There’s only a few ways to scale user growth, and here’s the list
Nautilus | Science Connected
Nautilus is a different kind of science magazine. Our stories take you into the depths of science and spotlight its ripples in our lives and cultures.
http://platformed.info/twitter-whatsapp-uber-airbnb-network-effects/
A Product Manager’s Job
Product management is one of the hardest jobs to define in any organization, partially because it’s different in every company. I’ve had several recent conversations about “what is a product…
How Self-Service Kiosks Are Changing Customer Behavior
From ATMs to automated checkouts to fast food.
http://platformed.info/whatsapp-instagram-marketing/
This Product Prioritization System Nabbed Pandora 70 Million Monthly Users with Just 40 Engineers
Pandora CTO Tom Conrad explains how Pandora picks the most important features to build with its limited engineering power.
Good Products Have Features, Great Products Have Stories.
Getting people to notice your product on the web is hard. Getting them to understand what you do is even harder. One of the biggest challenges startups face is cutting through the noise and…
Make Operations Your Secret Weapon - Here’s How
Etsy COO Linda Kozlowski knows an operations leader is critical to the success of a company. Here, she sheds light on the most mysterious role in the C-suite — and how startups can hire and empower the right COO for their company.
Four Myths of Bundling
What everyone tends to get wrong about bundling
Steve Blank Fear of Failure and Lack of Speed In a Large Corporation
I just spent a day working with Bob, the Chief Innovation Officer of a very smart large company I’ll call Acme Widgets. Bob summarized Acme’s impediments to innovation. “At our company we have a cu…
Neuro-Menus and Restaurant Psychology
Restaurants are great test labs for testing neuromarketing techniques. It's easy to change offerings, menus, and pricing, and one gets immediate feedback on what's working and what's not. Today, many eateries are employing sophisticated menu psychology to maximize sales and…
Picking a Market
In the Creative Founder, students are paired semi-randomly, and then spend a semester trying to get to product-market fit. I always start them with market selection. A market has three key elements…
https://codingvc.com/the-value-of-data-part-3-data-business-models/
Growth Hacking Checklist
“My biggest surprise was when we launched the Facebook app and it didn’t go viral” -Startup CEO quote “The month after we ...
Applying Luxury Principles to Ecommerce Design
Luxury brands should use their digital channels to support and enhance their high-quality customer experiences. This requires providing product details that spark interest, balancing visual design with other priorities, and avoiding interruptions that risk cheapening the brand.
How Lumosity Spiked Active Users 10% with Complexity, Not Simplicity
It's not always true that simplicity makes the best product. Sometimes making things less simple will get you the users you truly want.
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
When One Category Works Against Most Of Your Categories
Database Marketing, Data Mining, Analytics, Big Data, Forecasting, Segmentation, Predictive Modeling, Measurement, Catalog, Business
Top 10 Product Leadership Lessons
On Sunday, I was fortunate enough to give a talk at the 9th annual Harvard Business School Entrepreneurship Conference. I’m trying to be better about posting the slides from these talks as t…
Three-Dimensional Strategy: Winning the Multisided Platform
Done right, companies competing as a multi-sided platform often win with higher percentage profit margins than those enjoyed by traditional resellers. The problem is that a winning strategy is far from self-evident. Professor Andrei Hagiu explains the potential and the pitfalls…
Busting Six Myths About Customer Loyalty Programs
Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators.
How to get your first 10 customers
Preface: the assumption for this essay is that you're building a B2B app, and you have something built but you're having trouble getting people to pay for it There are three problems with getting your first few customers: You (probably) don't know how to sell things You don't…
How do you put a price on your source code?
Selling software isn’t like selling cars or real estate. Don’t sell yourself short.
Developing a Product Requirements Document for Hardware Startups
I have always avoided writing. As a mechanical engineer, I would rather do just about anything else: sketch parts, build prototypes, or collaborate with manufacturers. Rough sketches for Dor, one of Bolt’s portfolio companies For over 15 years, I have designed and engineered…
3 pitfalls of PPC experiments
Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.
http://platformed.info/creative-platform-threadless-500px-dribbble-instagram/
Price Bundling in Couponing
Take a look at these two coupons Target stores printed out at checkout at the same time. What is your take on the reasoning behind this? If you have the read the famous Target Big Data story about …
Top 10 Reasons for Weak Product | Silicon Valley Product Group
In my last article I discussed the top reasons for slow product, and here I wanted to highlight the top reasons for weak product. I am defining weak product here as product that fails to meet its objectives and provide new and expanded sources of revenue and/or growth for your…
An Exercise to Help Your Team Feel More Comfortable with Conflict
The ability to get issues on the table and work through them constructively is critical to having a healthy culture. Managers can normalize productive conflict on your team by using an exercise to map out the unique value of each role and the tensions that should exist among…
'Get in the Van' and Other Tips for Getting Meaningful Customer Feedback
Michael Sippey has been building tech products for over 20 years. His most valuable ideas, though? They came from speaking with customers. Here's how.