The Psychology of a Fanboy: Why You Keep Buying the Same Stuff
None of us want to admit it, but chances are we're all fanboys of something. Whether it's a particular brand of software, gadget, or anything else, we
The tricks to make yourself effortlessly charming
From the first moment you walk into a room people are making judgements about how much they like you. Fortunately, there are ways to improve your chances
The Ten Golden Rules of Leadership: Classical Wisdom for Modern Leaders
The Ten Golden Rules of Leadership explores the classical figures to determine the ten crucial axioms of leadership. Rule 1. Know Theyself. Rule 2 ...
Beginner's Guide to Arguing Constructively
How to turn arguments from vicious battles into productive dialogues.
Cultural Coaching: Knowing When to Shut Up
The American tendency to fill up quiet space is not a good strategy with the Chinese.
Beyond Biohazard: Why Danger Symbols Can't Last Forever - 99% Invisible
The world is full of icons that warn us to be afraid — to stay away from this or not do that. And many of these are easy to understand because they represent something recognizable, like a fire, or a person slipping on a wet floor. But some concepts are hard to communicate…
Medium
David Nicholas Williams
Platforms and Networks
Insights and Resources for Tech Entrepreneurs
The Science of Controversial Content
Let’s step away from the “hoo rah” surrounding content marketing, and discuss some legitimate strategies for creating popular, controversial content.
Here’s Why Juicero’s Press is So Expensive
Hidden away in Juicero’s bad week of press is one of the most powerful lessons we preach to hardware startups: unconstrained development is…
Ecommerce a Crucial Industry in the Pandemic; 7 Ways to Ease the Burden
Online stores will become increasingly crucial in the coming weeks. What follows are seven measures to keep your ecommerce business afloat and ease the burden of operating with limited resources.
Looking to Scale Your Sales? Seven Bullets to Dodge
Upshift Partners Founder Gabriel Luna-Ostaseski lists the 7 deadly sins of sales that can tank your company before you even have traction.
The Art of the OKR
Read the updated post, Art of the OKR Redux instead! A lot has changed since 2014…. Original “Art of the OKR” below, for archival purposes: I wrote a book on…
YC’s Series A Diligence Checklist | Y Combinator
Below you’ll find a Series A diligence checklist. This runs through all the pieces of information you’ll need to have ready once you sign a term sheet. Having all of this together in one place – a Data Room – before you sign a term sheet will cut as much as a week off of your…
Analyzing churn rates, free trials, and other metrics
I sit down and learn how to get insights from churn rates, conversion rates, and more to answer some important questions about my product.
Obviously Awesome: a product positioning exercise | HackerNoon
Scroll down for a template — but I recommend you read the post before you try to use it.
How Banksy Authenticates His Work
How Banksy created a private key art authentication system with forged ten pound bank notes ripped in half.
Pricing niche products: Why sell a mechanical keyboard kit for $1,668?
What It Takes to Become a Great Product Manager
For an aspiring product manager (PM), there are three primary considerations when evaluating the role: core competencies, emotional intelligence (EQ), and company fit. The best PMs have mastered the core competencies, have a high EQ, and work for the right company for them. The…
http://platformed.info/virality-viral-growth-network-effects
Pando: Democratizing career progression
Democratizing career progression
5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
Super successful companies
I spent some time recently thinking about what companies that grow up to be extremely successful do when they are very young. I came up with the following list. It’s from personal experience and...
The Hierarchy of Engagement
The Fuel to Build an Enduring, Billion Dollar Business
15 Marketing Lessons From Infomercials
What is an OKR? Objectives, key results and how to use them
Understanding what an Objective and Key Result is, why it's different from traditional goal setting, and what impact a good OKR will can have is vital.
Twilio Segment Blog
Anatomy Of A Pirate
How to Build an Amazon Affiliate Website - 2024 Guide - Make A Website Hub
When it comes to making money online you’re going to have a lot of options at your disposal. Frankly, it can be quite overwhelming just choosing an online
The 30 Elements of Consumer Value: A Hierarchy
What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their performance in existing markets or break into new markets. In the right combinations…
Pricing psychology
Two Powerful Mental Models: Network Effects and Critical Mass | Andreessen Horowitz
This post is all about network effects and critical mass. But it’s also about applying those concepts as important mental models in business, so I will share a short story about a business decision I once made that required me to consider network effects. The Internet bubble had…
Trademark Search, Free, for Millions of Registered Trademarks with USPTO | Trademarkia
Trademarkia provides a free, fast, user friendly search of USPTO registered trademarks. Also, with trademark registration you can protect your brand in 180+ countries. Fast and easy. Starts at $99.
Price Increase By Any Other Name
Increasing price is not easyIt requires careful review of customers you want to serve, their needs and alternatives available to them. Increasing price of an extremely popular product is even harde…
I spent $6 Million On Google Ads Last Year
I spent a lot of money on Google ads last year across Search, Display, Youtube, Discovery, and Gmail. Here's what I learned.
Execution is Everything
I have wanted to write a review of John Doerr’s book Execution is Everything since it was first published five months ago. Some of you are probably saying right now: “That’…
Human Curation Is Back
The limitations of algorithmic curation of news and culture has prompted a return to the use of actual humans to select, edit, and explain. Who knows, this might spread to another less traditional…
Advanced list building
Here are the Scripts for Sales Success — Emails, Calls and Demos That Close Deals
Seldom do you see sales advice that's so specific, down to the actual language you should use to get customers to say yes. Here, sales expert Peter Kazanjy shares exactly what's worked for him.
Your Traffic Sources Have a Half-Life - Rob Walling - Serial Entrepreneur
Rob Walling looks at how traffic sources have a half-life, and that recognizing this is a key to successful startup marketing.
The 7 marketplace design patterns
The rise of on-demand marketplaces has brought with it varied business models, across number of industries. This framework tries to explain how a marketplace’s vertical impacts its business m…
Axial - Business models
Agency for great inventors
Want to make good business decisions? Learn causality | Stitch Fix Technology – Multithreaded
In some organizations, earnest efforts to be “data-driven” devolve into a culture of false certainty in which the influence of metrics is dictated not by the...
5 Non-Evil Ways To Get People To Do What You Want, From Dan Pink - Barking Up The Wrong Tree
Science has some answers about how to deal with difficult people. Here NYT bestselling author Dan Pink breaks down how to make people behave better.
Perfect Pricing Part Deux — More money from fewer sales
Your idea sucks, now go do it anyway
The Tricks Used by Pilots, Surgeons & Engineers to Overcome Human Error
When Germanwings Flight 4U9525 crashed into the French Alps in March it did not take investigators long to determine the likely reason: Co-pilot Andreas Lubitz had allegedly been suffering from depression and may have crashed the plane as a means to commit suicide, taking…
The Anatomy of the Perfect Sales Hiring Process
Sales is a unique function to hire for, requiring different criteria and strategy. TalentBin Co-founder Peter Kazanjy has the process nailed. Here it is.
Learning to let go: Making better exit decisions
Psychological biases can make it difficult to get out of an ailing business.